Abstract
Attention: Marketers, Advertising Agencies, ISPs, Cable and Satellite Companies, Telecoms, Online
Content Providers and Retailers, Game Manufacturers, Music and Film Producers.
The Broadband Demographics and Usage report analyzes and segments the broadband sector in a new
way.
Broadband Internet users dont just do more of what dial-up Internet users do--an always on,
high-speed Internet connection fundamentally changes Internet behavior. For instance:
- Broadband users shop and buy more online, and this report quantifies their behavior.
- Broadband users access online audio and video, and now you can find out which content genres
they favor and how much time they spend with the medium.
- Broadband users are far more likely to bank online than dial-up users, and you can see which
banks they are most likely to use.
- Broadband households are the primary targets for VoIP providers and home network manufacturers,
and eMarketer assesses the potential of these markets.
Widespread broadband connectivity is revolutionizing communications, commerce and
entertainment--literally, transforming the Internet landscape.
Key questions the Broadband Demographics and Usage report addresses:
- How big is the broadband market?
- Where are you most likely to find broadband users?
- How are broadband users different from dial-up users?
- Why are broadband users online behaviors so different from dial-up users? Is it the broadband
connection--or the demographic characteristics of the broadband user?
- What are the consumption patterns for broadband users--what kinds of cars do they drive, what
channels do they watch on television?
- And much more...
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