Impetus
- US Advertising Spending by Financial Services Companies, by Media, 2003 & 2004 (as a % of total spending)
- Overview
- Issues and Questions
The eMarketer Outlook
Implications for Your Business
A. Online Finance: Usage and Demographics
- Online Financial Activities over the Past 12 Months among US Adult Internet Users, February 2000 & November 2004 (as a % of respondents)
- US Online Financial Services Site Categories, February 2005 (as a % increase/decrease in unique audience vs. prior year)
- Number of Times per Month that US Adults* Conduct Select Online Personal Banking Activities, 2002 & 2004
- Online Banking Customers among the Top 10 Banks, Q4 2002-Q1 2005 (in thousands and as a % increase vs. prior quarter and prior year)
- Demographics of Online Finance Users
- Demographic Profile of US Internet Users Who Look for Financial Information Online, November 2004 (as a % of respondents in each group)
- Demographic Profile of Online Banking Users in the US, October 2002 & November 2004 (as a % of respondents in each group)
- Rich Media/Broadband
- Online Banking Users in the US, by Connection Speed at Home, October 2002 & November 2004 (as a % of respondents in each group)
- US Online Banking Households Using Broadband, 2004 & 2008 (in millions and as a % of broadband households)
*B. Ad Spending, Online and Offline
- US Advertising Spending by Financial Services Companies, by Media, 2004 (in millions and as a % of total spending)
- US Advertising Spending by Financial Services Companies, by Media, 2003 & 2004 (as a % of total spending)
- Top 10 Online Advertising Categories in the US, 2004 (in millions and as a % of total ad spending)
- Top Five Industries in the US, Ranked by Online Advertising Spending, June 2005
- Online Advertising Impressions, by Industry Category, 12 months ending February 2005 (as a % of total)
- The Impact of Search
- Online* Advertising Spending by Financial Services Firms, 2003 & 2004 (in millions)
- US Online Advertising Spending, by Major Industry Category, 2003 & 2004 (as a % of total online ad spending)
- Paid Search Keyword Price Index* for US Financial Services Categories, September 2004-June 2005
- Increase in Brand Awareness Resulting from Exposure to Online Financial Services Advertising, Q1 2005 (in percentage points)
- Impact of Rich Media and Non-Rich Media Financial Services Advertising on Brand Awareness, Q1 2005 (in percentage points)
C. Online Display Ad Expenditures, by Segment
- US Total Measured Media and Online Display Advertising Spending among the Top 10 Bank, Broker, Insurance, Credit, Mortgage and Mutual Fund Advertisers, Q1 2005 (in thousands and as a % of total ad spending)
- Online Advertising Impressions, by Financial Industry Subcategory, 12 months ending February 2005 (as a % of total financial industry category impressions)
- Brokerages
- US Advertising Spending by the Top 25 Brokerage Advertisers, by Media, 2004 (in thousands, as a % increase/decrease vs. prior year and as a % share of total spending)
- US Total Measured Media and Online Display Ad Spending among the Top 10 Brokerage Advertisers, 2004 (in thousands and as a % of total spending)
- Top 20 Investment Brokerage Firms, Ranked by US Online Display Advertising Spending, 2004 (in thousands)
- Credit Card
- US Advertising Spending by the Top 10 Credit Card Advertisers, by Media, 2004 (in thousands, as a % increase/decrease vs. prior year and as a % share of total spending)
- US Total Measured Media and Online Display Advertising Spending among the Top 10 Credit Card Advertisers, 2004 (in thousands and as a % of total spending)
- Banks
- US Advertising Spending by the Top 100 Bank Advertisers, by Media, 2004 (in millions, as a % increase/decrease vs. prior year and as a % share of total spending)
- US Total Measured Media and Online Display Advertising Spending among the Top 10 Bank Advertisers, 2004 (in thousands and as a % of total spending)
- Mortgage/Lending
- US Advertising Spending by the Top 25 US Mortgage/Lending Advertisers, by Media, 2004 (in thousands, as a % increase/decrease vs. prior year and as a % share of total spending)
- Top 20 Finance and Mortgage Firms, Ranked by US Online Display Advertising Spending, 2004 (in thousands)
- US Total Measured Media and Online Display Advertising Spending among the Top 10 Mortgage/Lending Advertisers, 2004 (in thousands and as a % of total spending)
- Insurance
- US Advertising Spending by the Top 25 Insurance Advertisers, by Media, 2004 (in thousands, as a % increase/decrease vs. prior year and as a % share of total spending)
- US Online Display Ad Spending among the Top 10 Insurance Advertisers, 2003 & 2004 (in thousands and as a % increase/decrease vs. prior year)
- Mutual Funds
- US Advertising Spending by the Top 25 Mutual Fund Advertisers, by Media, 2004 (in thousands, as a % increase/decrease vs. prior year and as a % share of total spending)
- Top 10 Mutual Fund Companies, Ranked by US Online Display Advertising Spending, 2004 (in thousands)
- US Total Measured Media and Online Display Advertising Spending among the Top 10 Mutual Fund Advertisers, 2004 (in thousands and as a % of total spending)
D. Online Financial Marketing: Key Trends
- Security: Fight or Flight?
- US Consumers* Who Feel Financial Institutions Are Responsible for Identity Theft Protection, July-August 2004 (as a % of respondents)
- The Benefits of Search Advertising
- US Online Adults Who Say the Internet Is Their Primary Method for Researching Select Financial Services Products and Services, April 2005 (as a % of respondents)
- US Adult Online Financial Information Seekers Who Use Search Engines to Research or Purchase Brokerage Products or Services, February 2005 (as a % of respondents)
- Search Term Types Used by US Internet Users When Searching for Financial Services Information Online, September 2004-February 2005 (as a % of respondents)
- Brokerage Research and Purchasing Activities among US Adult Online Financial Information Seekers, February 2005 (as a % of respondents)
- Post-Search Behavior of US Adult Online Financial Information Seekers Who Used a Search Engine to Research Brokerage Products or Services, February 2005 (as a % of respondents)
- Methods that US Financial Services Searchers Used to Open Financial Accounts, September 2004-February 2005 (as a % of respondents)
- Conversion Rates of US Internet Users Who Search for Financial Information Online, September 2004-February 2005 (as a % of respondents)
- The Power of Youth
- Top 10 Site Genres Where Financial Services Companies Advertise, April 2005 (in thousands of impressions and % share)
- Switching Is Easy, Staying Is Harder
- Effect of the Internet on the Attitudes of US Online Consumers toward Financial Services, April 2005 (as a % of respondents*)
- Percent of US Online Households Who Will Consider Their Bank for Their Next Financial Purchase, 2004
- The Blurring Online/Offline Mix
- Source Where US Online Financial Services Consumers First Heard about Online Account Access, April 2005 (as a % of respondents)
- Method of First Hearing about a Banking/Credit Card Product or Service according to US Online Consumers*, February 2005 (as a % of respondents)
- Method of First Hearing about an Investment/Mortgage Product or Service according to US Online Consumers*, February 2005 (as a % of respondents)
- Marketing Vehicle that Most Influenced a Decision to Purchase a Banking/Credit Card Product or Service according to US Online Consumers*, February 2005 (as a % of respondents)
- Marketing Vehicle that Most Influenced a Decision to Purchase an Investment/Mortgage Product or Service according to US Online Consumers*, February 2005 (as a % of respondents)
- Most Important Goals for Online Marketing according to US Credit Unions, August-December 2004 (as a % of respondents)
- Online Marketing Tactics Used by US Credit Unions, August-December 2004 (as a % of respondents)
- Theres Still Hope for E-Mail Marketing
- E-Mail Marketing Open Rates, by Industry, Q1 2004 & Q1 2005
- E-Mail Marketing Click-Through Rates, by Industry, Q1 2004 & Q1 2005
- Attitude of US Consumers toward Receiving Select Types of Account Status E-Mail Messages, July 2004 (as a % of respondents)
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