Abstract
While both the number of new Internet users in the US and the number of online
buyers are only growing at single-digit rates, eMarketer estimates that online
sales in 2005 increased a hefty 25%. Baby boomers and digitally literate young
adults, coupled with the spread of broadband access, are changing the way
people shop online- and how Web merchants market to them.
Attention: Marketers, Advertising Agencies, Retailers, Online Content
Sites, Portals and Financial Analysts.
The Retail E-Commerce report tracks the trends that are invigorating B2C
marketing and sales, including unprecedented consumer involvement in product
comparison sites, peer opinions, social networks, discussion boards and blogs.
At the same time, higher broadband penetration is empowering Web merchants to
experiment with product visualization tools that give customers a greater
sense of products that have traditionally only been evaluated up close in
stores.
Key questions the “Retail E-Commerce” report answers:
- Which consumer segments are driving US retail e-commerce growth?
- How are young shoppers changing e-commerce?
- How are consumers and Web retailers using virtual communities to aid the
buying decision process?
- Which online shoppers make the greatest use of visualization tools- which
product categories?
- And many more...
eMarketer Reports- On-Target and Up-to-Date
The Retail E-Commerce report aggregates the latest data from leading marketing
and communications researchers with eMarketer numbers, projections and
analysis to give you the comprehensive range of information you need to make
well-informed e-business decisions.
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