Table of Contents
Impetus
- US Internet Users, Online Buyers and Retail E-Commerce Sales (excluding
travel), 2004-2008 (as a % increase vs. prior year)
- Issues & Questions
- Overview
The eMarketer Outlook
A. The Evolution of the Internet Population
- Key US Retail E-Commerce (excluding travel) Metrics, 2001, 2005 & 2008 (in
millions, % penetration and CAGR)
- Change in Consumer Attitudes that Will Account for the Greatest Growth in
Online Shopping according to US Internet Retailers, May 2005 (as a % of
respondents)
- Profile of Online Shoppers and Online Buyers in North America,
November-December 2004 (as a % of respondents)
- US Internet Users' Online Spending and Purchasing Behavior, June-August
2005
- US Internet Users, by Age, March 2005 (in thousands and as a % of total
Internet users)
- Internet-Influenced Spending* among US Youth, by Age, July 2004
B. The Broadband Effect
- Technology Change that Will Have the Greatest Impact in Driving the Growth
of Online Shopping according to US Internet Retailers, May 2005 (as a % of
respondents)
- Percent of US Internet Users with Broadband, 2002-2008
- Online Activities of US Adult Internet Users, by Access Technology, 2005
(as a % of respondents)
- Online Consumer Retail Activity and Purchasing Behavior of US Internet
Users, by Access Technology, November 2004
C. Trends in the Use of Virtual Communities
- Leading Causes of US Consumer Frustration with Retailers' Web Sites,
September 2004 (as a % of respondents)
- US Consumer-Generated Online Postings, by Type, 2003-2006 (millions)
- Degree to which Certain Factors Influence US Consumers' Decision to
Purchase a Product or Service, 2005 (score on a 10-point scale*)
- US Internet Users' Trust in the Accuracy of Information Provided by Select
Organizations and Web Sites, 2002 & 2005 (% of respondents)
- US Consumer Attitudes toward Shill* Marketing, 2005 (% of respondents)
D. How Retailers Use Virtual Networks
- US Online Retailers that Provide Content Used to Evaluate Products or
Services, 2005 (as a % of respondents)
E. Spotlight on Blogs
- US Blog Visitors Who Buy Online, Q1 2005
- Demographic Profile of US Blog Visitors, Q1 2005 (% of respondents)
- Online Activities of US Teen Bloggers vs. Non-Bloggers, October-November
2004 (as a % of respondents in each group)
- US Internet Users Who Have Used Blogs to Learn about Products and Services
They Were Considering Buying, March 2005 (as a % of respondents)
- US Internet Users Who Find Information on Blogs Helpful in Making
Purchasing Decisions, March 2005 (as a % of respondents*)
F. Trends in the Use of Visualization Tools
- Reasons that Internet Users in North America Have Not Purchased Products
or Services Online, November-December 2004 (as a % of respondents)
- Percent of Select Category' s US Retail Sales Conducted Online, 2005
- Enhanced Product Page Tools Used by US Internet Retailers, Q4 2004 & Q4
2005 (as a % of respondents)
- Highest Ranking Enhanced Product Page Tools Used by US Internet Retailers,
2005 (as a % of respondents)
- Spotlight I: Hotel Bookings
- Leading Factors* in Selecting a Hotel Online according to US Online
Travelers, October 2005 (% of respondents)
- Level of Satisfaction with the Quantity of Hotel Web Site Visuals
according to US Online Travelers, October 2005 (as a % of respondents in
each group)
- Level of Satisfaction with the Quality of Hotel Web Site Visuals
according to US Online Travelers, October 2005 (as a % of respondents in
each group)
- Importance of Hotel Web Site Visuals and Still Photographs according to
US Online Travelers, by Frequency of Online Research, October 2005 (as a %
of respondents in each group)
- Usefulness of Hotel Web Site Short Videos and Virtual Tours according to
US Online Travelers, by Frequency of Online Research, October 2005 (as a %
of respondents in each group)
- Spotlight II: Apparel Buying
- US Consumers Who Prefer to Purchase Clothing and Apparel Online Rather
than in Stores, January-February 2005 (% of respondents)
- Product Areas that Will See the Greatest Growth in Online Sales in the
Next Five Years according to US Internet Retailers, May 2005 (% of
respondents)
- Engagement with Select Web Site Features on Apparel Web Sites among
Visitors that Arrived via Search, 2005 (based on an index baseline of 100
for non-search visitors)
Related Information and Links
- Related Links
- Related Charts
- Suggested Keywords for eStat Database
- Contact
- Report Contributors
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