Report: China Online TOC

Internet Users in Select Countries in the AsiaPacific Region, 2004-2010 (millions and penetration)
Internet Users in China, 2001-2007 (millions and % increase vs. prior year)
Internet Access Locations Other Than Home/Work Used by Internet Users in China, 2004 & 2005 (% of respondents)
Internet Users* in China, by Access Technology, 2005 (millions)
Internet Access Technology Used at Home by Adults in China, 2005 (% of respondents)
Location Where Internet Users in China Use Wireless Internet Access, 2005 (% of respondents)
Broadband Households in China, by Access Technology, 2004-2010 (thousands and penetration)
Internet Services Revenues* in China, 2004-2006 (billions and % increase vs. prior year)

Adult Internet Usage* per Week in Select Countries Worldwide, NovemberDecember 2005 (mean hours)
Average Number of Times per Week that Internet Users in China Access the Internet, 2005 (% of respondents)
Online Activities of Internet Users in China, December 2005 (% of respondents)
Frequency of Select Online Activities among Internet Users in China, 2005 (% of respondents)
Internet Users in China Who Use EMail, 2005 (% of respondents)
IM Users in China, 2004 & 2008 (millions)
Number of IM Users in China, 2002-2007 (millions and as a % increase vs. prior year)

Comparative Estimates: Retail ECommerce Revenues* in China, 2002-2007 (millions)
Retail ECommerce in China, 20032008 (millions and % increase vs. prior year)
Frequency with which Internet Users in China Purchase Products or Services Online, 2005 (% of respondents)
Payment Methods Used by Online Buyers in China, July 2003July 2005 (% of respondents)
Level of Trust in the Security of Bank Cards and/or Credit Cards Used When Purchasing Online according to Internet Users in China, 2005 (% of respondents)
Delivery Method Used for Online Purchases in China, December 2004 (% of respondents)
Demographic Profile of Online Shoppers in China, 2004 (% or respondents)
Most Popular Items Purchased Online by Internet Users in China, 2005 (% of respondents)
Select Products or Services Purchased Online over the Past Six Months by Internet Users in China, July 2005 (% of respondents)
Frequency of Purchasing Select Goods or Services Online among Internet Users in China, 2005 (% of respondents)
Average Annual Amount Spent Online per Internet User in Select Countries in the AsiaPacific Region and North America, 2004

Internet Users in China Who Use Search Engines, 2005 (% of respondents)
Search Engine Users in China, by Age, 2005 (% of search engine users)
Search Engine Users in China, by Age and Provider, 2005 (% market share)
Search Engine Users in China, by Gender and Provider, 2005 (% of search engine users)
Web Sites Most Often Used by Internet Users in China, 2005 (% of respondents)
Frequency with which Internet Users in China Find What They Are Looking for When Using a Search Engine, 2005 (% of respondents)
Satisfaction with Select Aspects of the Internet according to Internet Users in China, 2005 (% of respondents)
Leading Frustrations with Search Engines according to Online Consumers in China, 2005 (% of respondents)

Video Game Revenues in China, 2005 & 2010 (millions)
Online Gaming Revenues in China, 2005 & 2010 (billions and % increase vs. prior year)
Online Game Revenues in China, 2004-2010 (millions and % increase vs. prior year)
PaytoPlay Online Gamers in China, 2001-2007 (millions, % of Internet users, % of online gamers and % increase vs. prior year)
Games Genres that Online Gamers in China Have Used and Frequently Play, December 2004 (% of respondents)

Social Networking Use in China, by Type, May 2005 (% of respondents)
Reasons that Internet Users in China Use Social Networking Sites, May 2005 (% of respondents)
Social Networking Revenues in China, by Type, 20022008 (millions)
Internet Users in Select Countries Worldwide Who Are Interested* in Digital Music, by Distribution Model, 2005 (% of respondents)
Music Downloaders* Who Do Not Pay for Their Music in Select Countries in Asia, 2005 (% of respondents)
Internet Protocol TV (IPTV) Subscribers in China, 2005-2010 (millions and % increase vs. prior year)
Multichannel TV Subscribers in China, by Platform, 2005 & 2010 (millions)
Internet Protocol TV (IPTV) SetTop Box Revenues in China, 20052010 (millions)
Top Three IPTV Markets Worldwide, Ranked by Number of Subscribers, 2004 & 2010

Internet Users and NonUsers in China, by Age, 2005 (% of respondents)
Internet Users and NonUsers in China, by Education, 2005 (% of respondents)
Internet Users and NonUsers in China, by Gender, 2005 (% of respondents)
Internet Users and NonUsers in China, by Occupation, 2005 (% of respondents)
Internet Users and NonUsers in China, by Employment Status, 2005 (% of respondents)

Top Ten Countries Contributing to Advertising Spending Worldwide, 2005 & 2008 (millions and % market share)
Advertising* Spending Growth for Select Countries and Regions Worldwide, 2005 & 2006 (% increase vs. prior year)
Measured Media Ad Spending in China, by Media, 2006 (millions of RMB and % market share)
Measured Media Shares of Ad Spending in Select Countries Worldwide, 2005 (% of total ad spending per country)
Measured Media Ad Spending Growth in China, by Media, 2004-2006 (% increase/decrease vs. prior year)
Online Advertising Spending in China, by Segment, Q4 2005 (% market share)
Online Advertising Spending in China, by Segment, Q4 2005 (millions of RMB)
Online Brand Advertising Sales in China, 2005 & 2008 (millions)
Online Advertising Revenues* in China, 1998-2006 (millions and % increase vs. prior year)
Online Marketing* Revenues in China, 2001-2006 (millions and % increase vs. prior year)
Internet Users in China Who Read Ads in the Past Year, by Media, December 2004 (% of respondents)
Online Ads that Internet Users in China Browsed Most Frequently, December 2004 (% of respondents)
Leading Purchase Influencers according to Online Consumers in Select Countries Worldwide, November 2005 (% of respondents)

China Online