Abstract
With nearly 65% mobile phone penetration, Japan is a leading mobile society.
Now, as cash and credit cards also move onto users' phones, these "mobile
wallets," combined with GPS and location-based targeting, are providing unique
new marketing possibilities- and instant feedback on their success.
The Mobile Payments in Japan report explores the new world of Keitai (Japanese
for "mobile") and Osaifu-Keitai ("wallet phones"). Far from being exotic,
foreign concepts, they are literally models of the future for marketers and
mobile service providers in the US and around the world.
The Mobile Payments in Japan report explores the new world of Keitai (Japanese
for "mobile") and Osaifu-Keitai ("wallet phones"). Far from being exotic,
foreign concepts, they are literally models of the future for marketers and
mobile service providers in the US and around the world.
Key questions the "Mobile Payments in Japan" report answers:
- How many people have mobile wallets in Japan?
- Where and how do Japanese consumers use mobile wallets?
- What would it take for the same technology to be deployed in the US?
- What can marketers in other parts of the world do to prepare for
deployment?
- And many more...
eMarketer Reports- On-Target and Up-to-Date:
The Mobile Payments in Japan report aggregates the latest data from
international marketing, communications and financial researchers with
eMarketer numbers, projections and analysis to provide the information you
need to make smart business decisions.
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