Mobile Payments in Japan

Table of Contents

Impetus

• EMoney Systems on NTT DoCoMo Mobile Phones, 2006

Issues & Questions

The eMarketer View

Implications for Your Business

• For Large Enterprises
• For SMEs
• For Marketers

The Environment

• Mobile Phone Households in Select Countries Worldwide, November & December 2005 (% of respondents)
• Mobile Phone Subscribers in Japan, 2005 & 2006 (millions)
• Amount of Time that Mobile Phone Users in Japan Spend Using Their Mobile Phone Each Day, February 2006 (% of respondents)
• Emerging Mobile Phone Features that Are Currently Used by Consumers in Japan, 2006 (% of respondents)

Customer attitudes toward mobile payment systems

• Internet Users in Japan Who Would Like to Use a Mobile Phone Credit Card, February 2006 (% of respondents)
• Frequency with which Internet Users in Japan Use Electronic Money, December 2005 (% of respondents)
• Top 10 Locations Where Internet Users in Japan Would Like the Ability to Use Electronic Money, December 2005 (number of votes)
• Types of Stores Where Internet Users in Japan Would Like to Use a Mobile Phone Credit Card, February 2006 (% of respondents)
• Perceived Changes that Mobile Phone Credit Cards Will Bring according to Internet Users in Japan, February 2006 (% of respondents)
• Reasons that Internet Users in Japan Have Never Used Electronic Money, December 2005 (% of respondents)
• Opinions of Internet Users in Japan Regarding the Usage or Continued Usage of Electronic Money, December 2005 (% of respondents in each group)

Mobile emoney systems

• Electronic Money (ECash) Users in Japan, 2005 & 2008 (millions)
• Internet Users in Japan Who Are Aware of Electronic Money Systems, by Brand, December 2005 (% of respondents)
• Electronic Money Systems* in Japan: Cardholders and Participating Merchants, 2006
• Brands of Electronic Money that Internet Users in Japan Use Most Often, December 2005 (% of respondents)
• Locations Where Internet Users in Japan Use Electronic Money, December 2005 (% of respondents)

The Players

• NTT DoCoMo
• KDDI
• Softbank/Vodafone
• Banks and card issuers

The Marketing Play

• Reasons that Internet Users in Japan Use Their Particular Brand of Electronic Money, December 2005 (% of respondents)
• Features of Electronic Money that Are Attractive to Internet Users in Japan, December 2005 (% of respondents)

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