Table of Contents
Impetus
- Online Leisure/Unmanaged Business Travel Sales in the US, Europe and the
AsiaPacific Region, 2005 (billions and % increase vs. prior year)
Issues & Questions
The eMarketer View
- Key eMarketer Numbers: Worldwide Online Travel
A Global View of Travel
Total Travel
- Total Personal and Business Travel Spending In Major Economies* Worldwide,
20042010 (billions and % increase vs. prior year)
- Personal and Business Travel Spending in Major Economies Worldwide, 2006
(billions, CAGR* and market share)
Online Travel
- Product Categories Included in the Last Three Online Purchases of Internet
Users Worldwide, AprilMay 2005 (% of respondents)
- Top 10 Countries Where Internet Users Purchased Airline Tickets in One of
Their Last Three Online Purchases, AprilMay 2005 (% of respondents)
- Airline Tickets Purchased Online according to Airlines Worldwide, 2005 &
2006 (% of total)
- Payment Methods Used by Online Buyers in Select Countries Worldwide,
AprilMay 2005 (% of respondents)
- Channel Used Most Often by Business Travelers Worldwide to Book Business
Trips, April 2006 (% of respondents)
- Experience of Business Travelers Worldwide Booking Travel, Offline vs.
Online, April 2006 (% of respondents)
- Business Travelers Worldwide Who Prefer Doing Their Own Travel Booking vs.
Having an Assistant or Travel Agent Do It, April 2006 (% of respondents)
- Cheapest Distribution Channel for Hotel Room Bookings Used by Business
Travelers in Select Countries Worldwide, February 2005 (% of respondents)
- Business Travelers in Select Countries in the AsiaPacific Region Who Book
More Than 40% of Their Business Travel Online, OctoberNovember 2005 (% of
respondents)
North America
- Internet Users and Broadband Households North America, by Country, 2005
(millions, penetration and CAGR*)
United States
- US Online Leisure/Unmanaged Business Travel Sales, 20042009 (billions and
% increase vs. prior year)
- Comparative Estimates: US Online Travel Sales, 20042007 & 2010 (billions)
- Online Travel Planners* in the US, 19982005 (millions and % of Internet
users who travel)
- Online Travel Bookers* in the US, 19992005 (millions and % of Internet
users who travel)
Canada
- Internet Users in Canada Who Are Satisfied* with Online Travel Sites, 2002
& 2006 (% of respondents)
- Internet Users in Canada Who Believe the Internet Is Important* for Travel
Planning, 2002 & 2006 (% of respondents)
- Types of Web Sites Visited by Internet Users in Canada in the Past Three
Months, 2004 (% of respondents)
- Products and Services Purchased Online by Online Buyers in Canada in the
Past Three Months, 2004 (% of respondents)
Europe
- Comparative Estimates: Online Travel Sales in Europe, 20032007 (billions
of Euros)
- Internet Users and Broadband Households in Select Countries in Western
Europe, 2005 (millions, penetration and CAGR*)
- Market Share of Online Leisure/Unmanaged Business Travel Sales in Europe*,
by Country, 2003 & 2006
- Market Share of Online Travel Sales in Europe, by Country, 2005
- Market Share of Online Travel Sales in Europe, by Segment, 2005
- Adults in Select Countries in Western Europe Who Have Used LowCost Airline
Carriers, November 2005 (% of respondents)
- Online Sales of Traditional vs. Dynamic Package Vacations in Western
Europe and the US, 2005 (billions)
- Market Share of Dynamic Package Vacation Online Sales in Western Europe,
by Country, 2005 (% of total)
- Percent of Online Travel Sales in Europe, by Distribution Channel, 19992005
- Online Travel Sales in Western Europe and the US, by Distribution Channel,
2006 (% of total)
The UK
- Online Travel Activities of Package Vacation Buyers in the UK, 19982004 (%
of respondents)
- UK Online Travel Industry, by Segment, 2004 & 2007 (% market share)
- Vacation Destination Booked Online by UK Online Travel Bookers, 2005 (% of
respondents)
- Travel Bookings Transacted Online in the UK, by Destination, 2005 (% of
bookings in each category)
- Top 10 Travel Web Sites Visited by Internet Users Ages 50+ in the UK,
MaySeptember 2005 (thousands of unique visitors)
- Top 10 Web Site Categories Most Likely to Be Visited by Internet Users
Ages 50+ in the UK, MaySeptember 2005 (baseline index of 100*)
France
- Growth of Online Travel Sales* in France, by Segment, Q1 2006 (% increase
vs. prior year)
- Top Five Travel and Tourism Web Sites in France, Ranked by Unique
Visitors, Q1 2006 (thousands and % of Internet population)
- Online Travel Planners* and Bookers in France, 2005 (millions)
- Top Five Online Search Categories in France, Q1 2006 (% of total searches)
Germany
- Online Leisure/Unmanaged Business Travel Sales in Germany, 20022006
(billions and % increase vs. prior year)
- Online Travel Planners* and Bookers in Germany, JulySeptember 2005
(millions and % of Internet users)
- Top Five Travel and Tourism Products Researched Online by Online Travel
Planners* in Germany, JulySeptember 2005 (% of respondents)
- Top Five Travel and Tourism Products Bought Online by Online Travel Buyers
in Germany, JulySeptember 2005 (% of respondents)
- Top Five Travel and Tourism Products Researched Online by Online Travel
Planners* in Germany, JulySeptember 2005 (% of respondents)
- Top 10 Product Categories Purchased Online by Internet Users in Germany,
JulySeptember 2005 (% of respondents)
The AsiaPacific Region
- Online Leisure/Unmanaged Business Travel Sales in the AsiaPacific Region,
2004, 2005 & 2007 (billions)
- Internet Users and Broadband Households in Select Countries in the
AsiaPacific Region, 2005 (millions, penetration and CAGR*)
- Market Share of Online Leisure/Unmanaged Business Travel Sales in Select
Countries in the AsiaPacific Region, 2004 (% of total)
- Online Leisure/Unmanaged Business Travel Sales in the AsiaPacific Region,
by Distribution Channel, 2004 (% of total)
- Likelihood of Internet Users* in Select Countries in the AsiaPacific
Region to Buy Travel Online, October 2005 (% of respondents)
- Travelers in Australia Who Prefer Making Vacation Arrangements Online vs.
Offline, February 2006 (% of respondents)
China
- Online Travel Sales in China, by Segment, 2005 (millions of RMB)
- Select Products Bought Online in the Past Six Months by Online Buyers in
China, December 2005 (% of respondents)
- Select Online Activities Performed by Internet Users in China, December
2005 (% of respondents)
- Online Payment Methods Used by Internet Users in China, 2005 (% of
respondents)
- Payment Method Used by Online Buyers in China to Pay for Their Online
Purchases, December 2005 (% of respondents)
India
- Online Travel Sales in India, by Segment, 2005* (millions)
- Products and Services Bought Online by Online Buyers in India, April 2005
(% of respondents)
- Travel Services Bought Online and Likely to Be Bought Online by Online
Buyers in India, April 2005 (% of respondents)
- Demographic Profile of Online Travel Bookers in India, by Travel Purchase,
April 2005 (% of total)
- Payment Methods Used by Online Buyers in India, April 2005 (% of
respondents)
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