Abstract
Children between the ages of 8 and 14 - tweens and young teens - are a
powerful demographic group. They control billions in purchasing power and make
up 60% of Internet users under age 18, and as tweens become teens, their
online activities change dramatically.
The Tweens and Teens Online report looks into the usage and attitudes of this
small-in-stature but large-in-influence demographic.
As children mature into teens, there is a significant up tick in their
Internet use. In addition, though the overall population in this demographic
group is not expected to grow dramatically in the next few years, the
percentage that go online will continue to increase, as will the time they
spend online.
Significant changes in online usage take place over a relatively short period
of time. Young teens between the ages of 12 and 14 spend more time online than
tweens ages 8 to 11, and their interests broaden and deepen correspondingly.
But they also use the Internet to stay in touch with things - and people -
they already know.
Key questions the "Tweens and Teens Online" report answers:
- How many kids and teens are online?
- How do online usage patterns change as children grow into teens?
- How do tweens and teens multi-task among various media?
- What percentage of this group uses mobile phones?
- How do attitudes toward advertising shift?
- And many more...
eMarketer Reports- On-Target and Up-to-Date
The Tweens and Teens Online report aggregates the latest data from
advertising, communications and academic researchers with eMarketer numbers,
projections and analysis to provide the information you need to make the right
marketing decision.
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