Table of Contents
Impetus
- US Tween and Young Teen Internet Users, 2006 & 2010 (% of total population
of each group)
Issues & Questions
Implications for Your Business
The eMarketer View
- Key eMarketer Numbers: Tweens and Teens Online
Demographic Portrait
- US Tweens and Young Teens, 2004, 2006 & 2010 (millions)
- US Children and Teens, 2004, 2006 & 2010 (millions)
- Buying Power of US Kids Ages 3-11, 2005 & 2010 (billions)
Computer and Internet Use
Computer Use
- Demographic Profile of Computer and Internet Use for US Children and
Teens, 2003
- US Child and Teen Students Who Use Computers and the Internet, by Grade
Level, October 2003 (% of respondents in each group)
- US Tweens Who Use a Computer at Home, by Gender, Fall 2005 (% of
respondents in each group)
- US Tweens Who Have a Computer in Their Home, by Gender, August 2006 (% of
respondents in each group)
- US Tweens Who Use a Computer at School, by Gender, Fall 2005 (% of
respondents in each group)
- US Young Teens Who Use a Computer at Home or School, by Gender, Fall 2005
(% of respondents in each group)
Internet Use
- US Tween Internet Users, 2006-2010 (millions and % of total population)
- US Young Teen Internet Users, 2006-2010 (millions and % of total
population)
- US Child and Teen Internet Users, 2006 (millions and % of total population
of each group)
- US Child Internet Users, 2006-2010 (millions and % of total population
ages 3-11)
- US Teen Internet Users, 2006-2010 (millions and % of total population ages
12-17)
- US Child and Teen Internet Users, July 2005 & July 2006 (thousands and %
increase vs. prior year)
- US Internet Users, by Age, July 2006 (% of total Internet users)
- US Child and Teen Internet Users, 2006 (% of total Internet audience)
- US Tweens and Young Teens Who Use the Internet, Fall 2005 (% of
respondents in each group)
- US Tweens Who Go Online from a Home Computer, by Gender, August 2006 (% of
respondents in each group)
- US Tweens and Young Teens Who Use the Internet, by Gender, Fall 2005 (% of
respondents in each group)
- US Child and Teen Internet Users, by Gender, July 2006 (thousands and %
increase/decrease vs. prior year)
When, and How Often?
- Time Spent Online by US Tween Internet Users in the Last Week, by Gender,
Fall 2005 (% of respondents in each group)
- Time Spent Online at Home by US Young Teen Internet Users in the Last
Week, by Gender, Fall 2005 (% of respondents in each group)
- Average Daily Computer Usage among US Teen Internet Users, by Age and
Gender, June-July 2006 (% of respondents in each group)
- Average Time Spent Online by US Child and Teen Internet Users, July 2005 &
July 2006 (hours:minutes and % increase vs. prior year)
- Frequency of Internet Use among US Tweens with Home Internet Access, by
Gender, August 2006 (% of respondents in each group)
Managing the Media Mix
Multi-tasking
- Proportion of Media Multi-Tasking among US Children and Teens, by Age and
Gender, 2004 (hours:minutes of media exposure and media use)
- Activities of US Teen Internet Users Who Multi-Task While Doing Homework,
by Age and Gender, June-July 2006 (% of respondents in each group)
- Activities of US Teen Internet Users Who Multi-Task While Watching TV, by
Age and Gender, June-July 2006 (% of respondents in each group)
- Electronic Devices that US Teen Internet Users Own or Use Regularly, by
Age and Gender, June-July 2006 (% of respondents in each group)
- Types of Media/Electronic Devices that US Children and Teens Have in Their
Bedroom, by Age, 2004 (% of respondents)
Media Everywhere?
- Devices on which US Teen Internet Users Would Watch a Movie, by Age and
Gender, June-July 2006 (% of respondents in each group)
- Devices on which US Teen Internet Users Would Watch a TV Show, by Age and
Gender, June-July 2006 (% of respondents in each group)
- Level of Agreement among US Tweens that Going on the Internet Is Better
than Watching TV, by Gender, August 2006 (% of respondents in each group)
- Level of Agreement among US Tweens that Playing Video Games Is Better than
Watching TV, by Gender, August 2006 (% of respondents in each group)
Online Activities: From Gaming to Communicating
- Attitudes of US Young Teen Internet Users toward the Internet, by Gender,
Fall 2005 (% of respondents in each group)
- Internet Access Technologies Used at Home by US Young Teen Internet Users,
by Gender, Fall 2005 (% of respondents in each group)
- Favorite Online Activity of Internet Users Age 9 in North America,
March-April 2005 (% of respondents)
- Favorite Online Activity of Internet Users Age 12 in North America,
March-April 2005 (% of respondents)
- Online Activities of US Tween Internet Users in the Last Month, by Gender,
Fall 2005 (% of respondents in each group)
- Leading Online Activities in the Past Month among US Tweens with Home
Internet Access, by Gender, August 2006 (% of respondents in each group)
- Online Activities of US Young Teen Internet Users in the Last Month, by
Gender, Fall 2005 (% of respondents in each group)
- Select Activities Done Regularly on a Computer by US Teen Internet Users
Who Own a PC, by Age and Gender, June-July 2006 (% of respondents in each
group)
- Online Activities of US Children and Teens at Home, by Age, 2005 (% of
respondents)
E-Mail or IM?
- Online Activities of US Adult Internet Users, September 2005 (% of
respondents)
- Preferred Method for Communication with Friends among US Teens, by Gender
and Age, 2005 (% of respondents)
- Favorite Online Activities of Tween Internet Users in North America, by
Gender, March-April 2005 (index)
Social Networking and Blogging
- US Teens Who Visit Social Networking Web Sites*, by Age and Gender,
June-July 2006 (% of respondents in each group)
- Daily Usage of Social Networking Web Sites* among US Teens and Young
Adults Who Visit Social Networking Web Sites, by Age and Gender, June-July
2006 (% of respondents in each group)
- Demographic Profile of US Teen Bloggers, November-December 2004 (% of
respondents in each group)
- Demographic Profile of US Teen Internet Users Who Share Self-Created
Media, November-December 2004 (% of respondents in each group)
- US Teen and Adult Internet Users Who Visit and Read Blogs Regularly, 2005
(% of respondents)
Mobile Phones
- Mobile Phone Ownership by US Tweens and Teens, March 2006 (% of
respondents in each group)
- US Adolescent, Teen and Young Adult Mobile Phone Users, July 2005 (% of
each group)
- US Tweens Who Own a Mobile Phone, by Gender, August 2006 (% of respondents
in each group)
- US Young Teen Internet Users Who Own a Mobile Phone, by Gender, Fall 2005
(% of respondents in each group)
- Mobile Phone Ownership among US Teens, by Age, 2002 & 2004 (% of
respondents)
- Average Daily Mobile Phone Usage among US Teen Internet Users, by Age and
Gender, June-July 2006 (% of respondents in each group)
- Mobile Phone Ownership and Text Messaging Use by US Tweens and Teens,
March 2006 (% of respondents in each group)
Purchasing Power, Online and Offline
- US Young Teen Internet Users Who Ordered Products or Services Online in
the Last Year, by Gender, Fall 2005 (% of respondents in each group)
- US Teen Online Buyers and Average Spending, by Gender and Age, 2005 (% of
respondents)
- US Tweens with Home Internet Access Whose Parents Have Purchased Something
for Them Online, by Gender, August 2006 (% of respondents)
- US Tweens* Who Say that They Have Influence on Select Family Purchases,
April 2005 (% of respondents)
- Weekly Spending* by US Teens, by Gender and Age, 2005 (% of respondents)
- Spending in the Next Year by US Teens, by Gender and Age, 2005 (% of
respondents)
- Most Popular Items on which US Children and Young Teens Spend Their Money,
by Age, 2006 (% of respondents in each group)
- Purchase Decision-Making Practices* among US Internet Users Ages 8-18, May
2006 (% of respondents)
Advertising/Marketing
- Preferred Forms of Advertising among US Tweens, by Gender, August 2006 (%
of respondents in each group)
- Attitudes of US Internet Users Ages 8-18 toward Advertising Tactics, May
2006 (% of respondents)
- US Internet Users Ages 8-18 Who "Strongly" or "Somewhat Agree" that
Companies Do Not Tell the Truth about Their Products in Their Advertisements,
May 2006 (% of respondents)
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