Abstract
The Internet Video Audience report analyzes not only who' s watching video
content online, but also what they watch and how they watch it.
After virtually controlling video viewing, content and timing for half a
century, advertisers are facing a new virtual reality. As A. G. Lafley, CEO of
Procter & Gamble, told the Association of National Advertisers conference in
October 2006, marketers must "begin to let go."
Viewers are taking control of their media-consumption. Sometimes that means ad
skipping with DVRs. Other times viewing consumer-generated video on the
Internet. Sometimes watching clips of TV shows online - all at their leisure
and not a network' s schedule.
Key questions the "Internet Video Audience" report answers:
- How many people watch Internet video? And how much do they watch?
- What are the demographics of the audience, such as age, gender, and
household income?
- What do people like about online video? What do they dislike?
- Can Internet video ads be as effective, or even more so, than TV
commercials?
- How, where and when do people watch video online?
- And many others...
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