Report: Asia-Pacific B2C E-Commerce: China, Japan and South Korea TOC

B2C E-Commerce Sales* for Select Countries in the Asia-Pacific Region, 2006 & 2010 (billions, % market share and CAGR**)

Key eMarketer Numbers: Asia-Pacific B2C E-Commerce
Foreign Market that Generates the Most Online Sales according to US Internet Retailers, September 2006 (% of respondents)

Internet Users and Broadband Households in Select Countries in the Asia-Pacific Region, 2006 (millions and penetration)
Internet Household Penetration in Select Countries in the Asia-Pacific Region, 2004-2010 (% of total)
Broadband* Penetration in Select Countries Worldwide, 2006 (% of consumers in each region)
Top 10 Countries Worldwide, Ranked by Broadband Subscribers, Q2 2006 (millions)
Average Cost* of 1Mbps of Residential Bandwidth per Month in Select Countries Worldwide, February/March 2005 vs. May/June 2006
Mobile Phone Household Penetration in Select Countries Worldwide, November-December 2005 (% of respondents)
Digital Devices Consumers in Select Countries in Asia* Rely on Most, 2006 (% of respondents)
Payment Methods Used by Online Buyers in Select Countries Worldwide, April-May 2005 (% of respondents)

B2C E-Commerce Sales* in Select Countries in the Asia-Pacific Region**, 2005-2010 (billions and % increase vs. prior year)
Average Annual Amount Spent Online* per Internet User in Select Countries in the Asia-Pacific Region, 2006 & 2010

B2C E-Commerce Sales* in Japan, 2005-2010 (billions and % increase vs. prior year)
B2C E-Commerce* Sales in Japan, FY2005, FY2006 & FY2010 (billions)
Average Annual Amount Spent Online* per Internet User in Japan, 2005-2010
B2C E-Commerce Sales in Japan, by Industry, 2005 (billions)
B2C E-Commerce Sales in Japan, by Industry, 2005 (% of total* sales)
Sales Penetration Rate of Select US Retail E-Commerce Categories, 2005 & 2010 (% of total category sales)
Mobile Commerce Sales As a Percent of B2C E-Commerce Sales in Japan, by Industry, 2004
Consumers in Japan Who Use PCs or Cellphones to Make Online Purchases, by Gender, 2003-2005 (% of respondents)
Payment Methods Used by Online Buyers in Japan, April-May 2005 (% of respondents)
Privacy Measures Taken by Internet Users in Japan, 2004 & 2005 (% of respondents)
Internet Retailers
Profile of Two Leading Internet Shopping Malls in Japan, FY 2005*

Reasons that Consumers* in South Korea Use the Internet, June 2006 (% of respondents)
B2C E-Commerce Sales* in South Korea, 2005-2010 (billions and % increase vs. prior year)
B2C E-Commerce Sales* in South Korea, 2001-2005 (billions and % increase vs. prior year)
Average Annual Amount Spent Online* per Internet User in South Korea, 2005-2010
Online Buyers* in South Korea Who Purchased Products or Services Online, by Gender and Age, June 2006 (% of each category)
Leading Countries in the Asia-Pacific Region for Tween, Teen and Young Adult Consumers Who Communicate Online*, 2006 (% of respondents)

Annual Growth Rate of Retailers in South Korea by Type, 2005 (% increase vs. prior year)
Annual Sales and Growth Rate of Retailers in South Korea, by Type, 2007 (billions and % increase vs. prior year)
B2C E-Commerce Sales in South Korea, by Category, 2005 (billions)
B2C E-Commerce Sales Growth in South Korea, by Category, 2005 (% increase/decrease vs. prior year)
Products and Services Purchased Online by Online Buyers* in South Korea, June 2006 (% of respondents)
Gross Merchandise Value* of Online Auction Sites in South Korea, 2005 & 2008 (billions)
Internet Users in South Korea Who Have Bought Goods through an Online Auction Site, by Gender and Age, June 2006 (% of each category)
Key Metrics of Gmarket Auction Web Site in South Korea, 2006 (millions and % change vs. prior quarter)
M-Commerce
Mobile Internet Usage in South Korea, by Content Type, 2005 (% of users)

Retail E-Commerce Sales in China, 2005-2010 (billions and % change vs. prior year)
Online Buyers* in China, 2003-2010 (millions and % of Internet users)
Average Annual Amount Spent Online* per Internet User in China, 2005-2010

Payment Methods Used by Online Buyers in China, April-May 2005 (% of respondents)
Payment Methods Used by Online Buyers in China, 2004-2006 (% of respondents)
Reasons that Internet Users in China Do Not Buy Online, June 2006 (% of respondents)
Delivery Method Used for Online Purchases in China, June 2006 (% of respondents)

Breakdown of Online Retailers in China, by Share of Sales, 2006 (% of total)
Breakdown of Online Retailers in China, by Share of Registered Users, Q3 2006 (% of total)
Demographic Profile of Online Buyers in China that Purchase from Two Retail Web Sites, 2005 (% of each category)
Product Categories Purchased Online by Online Buyers in China, 2005 (% of total online sales)
Product Categories Purchased Online in the Past Six Months according to Online Buyers in China, December 2005 (% of respondents)

Asia-Pacific B2C E-Commerce: China, Japan and South Korea