Abstract
The Automotive Online report analyzes the trend-setting online and mobile
marketing strategies and tactics of the automotive industry. After all, where
the auto industry goes - other industries often follow.
eMarketer predicts the automotive category, consisting of manufacturers,
dealers and after-market vendors, will account for $2.54 billion, nearly 13%,
of the $19.5 billion estimated to be spent on Internet advertising and
marketing this year.
About $1.1 billion of that total will go toward search marketing strategies,
including paid ads and search engine optimization.
Key questions the "Automotive Online" report answers:
- Where are automotive advertisers spending their online budgets?
- What tactics are online consumers responding to?
- How are dealers using the Web to find and keep customers?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The Automotive Online report aggregates the latest data from a wide range of
marketing and communications researchers with eMarketer numbers, projections
and analysis to provide the information you need to make the right business
decisions- right when you need to.
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