Table of Contents
Executive Summary
- Worldwide Video Game Advertising Spending, 2006-2011 (millions)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers: Video Game Advertising
- Percent of Media Budget that US Advertising Executives Plan to Allocate to
Select New Online Media in 2007
- Planned Spending in the Next Year on Emerging Advertising Tactics
according to US Online Marketers*, 2005 & 2006 (% of respondents)
Worldwide Advertising Spending
- Worldwide Video Game Advertising Spending, 2006-2011 (millions)
- Worldwide Advergaming Spending, 2006-2011 (millions)
US Advertising Spending
- US Video Game Advertising Spending, 2006-2011 (millions)
- US Video Game Advertising Revenues, by Segment, 2005-2010 (millions)
- US In-Game Advertising* Revenues, 2004-2010 (millions)
- US Advergaming Spending, 2006-2011 (millions)
The Video Game Market
- Global Revenues
- Worldwide Video Game Revenues, 2006-2011 (billions)
- Worldwide Video Game Revenues, 2005 & 2010 (billions)
- Worldwide Video Game and Interactive Entertainment Industry Revenues,
2005 & 2011 (billions)
- Worldwide Video Game Sales, 2005 & 2011 (billions)
- US Revenues
- US Video Game Revenues, 2006-2011 (billions)
- US Video Game Sales*, 2006 & 2007 (billions and % increase vs. prior
year)
- Console and Handheld Video Game Software Revenues in the US, by
Platform, 2005-2010 (millions, % increase/decrease vs. prior year and CAGR*)
Consumer Behavior & Attitudes
- Number of Hours per Week that US Video Game Players* Spend Playing
Computer or Video Games, April 2006 (% of respondents)
- Attitudes of US Male Online Gamers Ages 18-34 toward In-Game Advertising,
2006 (% of respondents)
- Least Intrusive Approach to In-Game Advertising according to US Male
Online Gamers Ages 18-34, 2006 (% of respondents)
- US Consumers and Video Gamers Who Are Aware of and/or Have Seen In-Game
Advertisements, by Age, June 2006
- Level of Familiarity with In-Game Advertising among US Video Gamers, by
Usage, February 2006 (% of respondents in each group)
- Attitudes of US Video Gamers toward In-Game Advertising, by Usage,
February 2006 (% of respondents in each group)
Casual Games
- Favorite Type of Game according to US Video Game Players*, April 2006 (%
of respondents)
Online Games
- Worldwide Online Game Revenues, 2005 & 2011 (billions)
- Online Game Revenues in North America, 2005 & 2010 (billions)
- Online Game Revenues in China, 2005 & 2010 (billions)
- Online Game Revenues in the Asia-Pacific Region, 2005 & 2010 (billions)
- US Online Video Game Sales, 2006 & 2010 (% of total video games sales)
- Worldwide Online Game Revenues, by Type, 2005 (% market share)
- US Advertisers' Reactions to Select Innovations in the Media Landscape,
2006 (% of respondents)
Demographics
- US Computer or Video Game Players, by Age and Gender, 2006 (% of
respondents)
- US Gamers Who Play Games Online, by Gender, 2006 (% of respondents)
- Video Game Console Users in the US, by Age and Gender, Q4 2006 (thousands)
- US Adult Console Gamers, by Gender, 2006 (% of respondents)
- Casual Gamers Worldwide, by Gender, August 2006 (% of respondents)
- Casual Gamers Worldwide, by Age, August 2006 (% of respondents)
- Casual, Core and Hardcore PC Gamer Characteristics in the US, 2005
Measurability
Related Information and Links
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- Report Contributors
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