Abstract
eMarketer estimates that US retail e-commerce sales (excluding travel) will
reach $131 billion this year. As the online channel matures, from now to 2011,
the annual average growth rate will slow to 17.5%, and increased spending by
existing online buyers- rather than new buyers coming online- will be the
driving factor.
The US Retail E-Commerce report analyzes the factors that are blurring the
distinctions between online and offline consumers.
Retail e-commerce reached an important inflection point in 2003 when increased
spending by existing online buyers replaced new buyers coming onboard as the
engine fueling e-commerce sales.
The competitive bar was raised. No longer would rising e-commerce numbers
float all online retailer boats.
For online retailers to grow today, they must take customers away from
competitors, motivate them to spend more and retain their loyalty.
Key questions the "US Retail E-Commerce" report answers:
- What is the forecast for US retail e-commerce growth as the economy slows
down?
- What product categories are most likely to drive online retail growth?
- Which online and offline sources have the greatest influence on the
consumer decision-making process?
- How are consumers shopping across channels and what are the biggest
challenges facing multi-channel retailers?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The US Retail E-Commerce report aggregates the latest data from marketing and
communications researchers with eMarketer numbers, projections and analysis to
provide the information you need to make the right business decisions- today.
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