US Retail E-Commerce: Entering the Multi-Channel Era

Table of Contents

Executive Summary

• Key US Retail E-Commerce Metrics, 2003-2005 & 2006-2011 (CAGR*)

Issues & Questions

The eMarketer View

• Key eMarketer Numbers-US Retail E-Commerce

US Retail Outlook

• Real Growth in US Private Consumption, 2003-2011 (% increase vs. prior year)
• Annual Growth Rate of US Retail Sales*, 2002-2007

Retail E-Commerce: Market Size and Outlook

• US Retail E-Commerce Consumer Demand Model, 2006-2011
• Consumer ' Online Buying' Definitions, 2006

Internet Users

• US Internet Users, 2006-2011 (millions, penetration and % change)

Online Shoppers and Buyers

• US Online Shoppers, 2006-2011 (millions and % of Internet users)
• Comparative Estimates: US Online Shoppers, 2004-2006 (% of Internet users)
• Demographic Profile of US Visitors to Shopping and Classifieds Web Sites, January 2007 (% of total)
• US Online Buyers, 2006-2011 (millions and % of Internet users)
• Comparative Estimates: US Online Buyers, 2004-2006 & 2010 (% of Internet users)
• Payment Methods Used for Online Purchases by Internet Users in North America, by Age, Q1 2005 & Q1 2006*
• Leading Barriers to Online Shopping according to Offline Buyers in the US, April 2006 (% of respondents)
• US Online Buyers As a Percent of Online Shoppers, 2006-2011

Online Sales

• US Retail E-Commerce Sales, 2006-2011 (billions and % increase vs. prior year)
• Comparative Estimates: US Retail E-Commerce Sales, 2006-2011 (billions)
• Comparative Estimates: US Retail E-Commerce Sales, 2006-2011 (CAGR)
• US Retail E-Commerce Sales, 2007, 2010 & 2011 (% increase vs. prior year)
• Average Annual Amount US Online Buyers Spend Online, 2006-2011 (% increase vs. prior year)

What Is Bought Online

• Breakdown of Sales at the Top 500 US Retail Web Sites, by Category, 2005
• Retail E-Commerce Sales in the US, by Select Categories, 2006 (% increase vs. prior year)
• Preferred Channel* for Select Purchases according to US Consumers, by Category, January 2007 (% of respondents)

How Consumers Shop Online

The Influence of Traditional Media

• Best Media for Reaching and Engaging US Adult Internet Users with Information about New Products and Services, November 2006 (% of respondents)
• Primary Outlet for Learning about New Products according to US Consumers, January 2007 (% of respondents)
• Media that Influence US Consumers to Start a Search for Merchandise Online, by Gender, November-December 2006 (% of respondents)

The Internet as a Consumer Research Tool

• Average Number of Web Sites Visited by US Adult Internet Users While Doing Product Research, by Gender, 2006
• Top 10 Upstream Industries Visited by US Internet Users before Visiting Shopping and Classifieds Web Sites, January 2007 (% of total visits)
• Select Shopping and Classifieds Web Site Categories, Ranked by Percent of US Visitors that Arrive at Site via Search Engine, February 2007
• Sources Used to Decide Where to Make Last Online Purchase according to US Online Buyers, 2006 (% of respondents)
• Online Sources that US Online Holiday Shoppers Turn to First for Product Information, November 2006 (% of respondents)
• Preferred Method of Researching a Product or Service Online prior to Making an Online Purchase according to US Adult Internet Users, 2005 & 2006 (% of respondents)
• Preferred Method of Finding the Lowest Price for Goods and Services Online according to US Adult Internet Users, 2005 & 2006 (% of respondents)
• Interest in Online Shopping Activities among US Internet Users Who Are Also Interested in Social Networking Sites, November 2006 (% of respondents)

Cross-Channel Shopping Behavior

• Cross-Channel Shopping Behavior of US Online Shoppers, 2006 (% of respondents)
• Reasons that US Consumers Prefer to Shop Online, in Stores and/or via Catalogs, 2006
• Select Ways the Internet Has Improved the In-Store Shopping Experience according to US Consumers, January 2007 (% of respondents)
• Demographic Profile of US Consumers Who Research Products Online before Purchasing Them in a Store, by Frequency, November-December 2006 (% of respondents in each group)
• US Consumers Who Research Select Products/Services Online before Purchasing in a Store, by Gender, November-December 2006 (% of respondents in each group)
• Select Products for the Home that US Online Shoppers Will Research Online and Purchase Online vs. Offline, June 2006 (% of respondents)

Online Retailers

The Largest Online Retailers

• Online Sales Revenues among the Top 500 US Retail Web Sites, by Type of Company, 2005 (billions)
• Top 30 Retail E-Commerce Sites in the US, Ranked by Market Share of Visits*, February 2007
• Satisfaction with Retail E-Commerce Web Sites among US Consumers, 2005 & 2006 (based on a 100-point scale* and % change vs. prior year)
• Retailers that Provide the Best Online Shopping Experience in the Consumer Electronics Category according to US Adult Internet Users, November 2006 (on a scale of 1-5)
• Retailers that Offer the Lowest Online Prices in the Consumer Electronics Category according to US Adult Internet Users, November 2006 (on a scale of 1-5*)

Challenges Facing Multi-Channel Retailers

• Multi-Channel Services Offered by US Retailers, April 2006 (% of respondents)
• Select Methods Used by US Multi-Channel Retailers to Integrate Stores and Web Sites, 2006 (% of respondents)
• US Retailers' Multi-Channel Capabilities, April 2006 (% of respondents)
• US Retailers with Profitable Web Operations, by Business Model, May 2006 (% of respondents)
• Relative Profitability of Multi-Channel Customers according to US Multi-Channel Retailers, 2005 & 2006 (% of respondents)
• Business Initiatives that Matter to US Multi-Channel Retailers, December 2006 (% of respondents)
• Leading Organizational Barriers Keeping US Multi-Channel Retailers from Achieving Multi-Channel Excellence, October & December 2006 (% of respondents)
• Retail E-Commerce Web Site Conversion Rates according to US Online Retailers, 2005-2007 (% of respondents)
• Rich Media Features Offered by US Online Retailers, Q4 2005 & Q4 2006 (% of sites surveyed)
• Custom Content and Tools Offered by US Online Retailers, Q4 2006 (% of sites surveyed)

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