Australia Online

Table of Contents

Executive Summary

• Internet Users and Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (millions and % of population)

Macroeconomic Overview

• Introduction
• Economic Structure
• Growth
• Inflation/Unemployment
• Currency/Exchange Rate
• Trade

Internet Access

• Internet Users and Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (millions and % of population)
• Comparative Estimates: Internet Users in Australia, 2006 (millions)
• Computer and Internet Household Penetration in Australia, 1998-2006 (thousands and % of total households)

Broadband Access

• Broadband Households and Penetration in Select Countries in the Asia-Pacific Region, 2005-2011 (millions and % of total households)
• Broadband Subscribers in Australia, by Access Technology, Q1 2005-Q3 2006 (thousands)
• Broadband Households and Penetration in Australia, by Access Technology, 2005-2011 (millions and % of total households)
• Broadband Penetration among SMBs in Australia, June 2002-September 2006 (% of respondents)
• Pricing
  • Average Cost of 1Mbps of Residential Bandwidth per Month in Select Countries in the Asia-Pacific Region, March 2005 vs. May 2006
  • Average Monthly Internet Access Spending and Premium Amount that Internet Users in Select Countries Worldwide Would Pay for Mobile Broadband Services, 2006

Usage

• Average Web Usage in Australia among At-Home and At-Work Internet Users, January-March 2007
• Online Activities of Internet Users in Australia, April-May 2006 (% of respondents)
• At-Home Online Activities of Children in Australia with Household Internet Access, by Demographic Profile, April 2006 (% of respondents in each group)

E-Commerce

• Online Buying Metrics in Australia, June 2005-June 2006
• B2C E-Commerce Sales* for Select Countries in the Asia-Pacific Region, 2006 & 2010 (billions, % market share and CAGR**)
• Products and/or Services Bought Online by Internet Users in Australia, April 2005 (% of respondents)
• Payment Methods Used by Online Buyers in Select Countries Worldwide, April-May 2005 (% of respondents)
• Adults in Australia Who Plan to Purchase Holiday Gifts Online, by Age and Gender, 2006 (% of respondents in each group)
• Primary Reason that Adults in Australia Plan to Purchase Holiday Gifts Online, by Age, 2006 (% of respondents in each group)

Other Digital Channels

• Mobile Content Revenues in Australia, 2006 & 2010 (millions of A$)
• Mobile Phone Users in Australia Who Purchased Mobile Content and/or Used Mobile Information Services in the Past Year, November 2006 (% of respondents)
• VoIP Penetration among SMBs in Australia, 2005 & 2006 (% of respondents)

Internet Demographics

• Internet Penetration among Adults in Australia, by Demographic Profile and Access Location, July 2005-June 2006 (% of population in each group)
• Internet Penetration among Adults in Australia, by State/Territory, July 2005-June 2006 (% of population)
• Internet Penetration among Children in Australia, by Demographic Profile and Access Location, April 2006 (% of population in each group)

Online Advertising & Marketing

• Online and Total Advertising Spending in Australia, 2000-2007 (millions)
• Online Advertising Revenues in Australia, 2006 & 2010 (billions)
• Online Advertising Revenues in Australia, by Segment, 2006 (% increase vs. prior year)
• Advertising and Marketing Trends
  • Online Advertising Spending Planned by Advertisers in Australia, by Category, 2003-2007 (% of online advertising budget)
  • Leading Strengths of the Internet As an Advertising Medium according to Advertisers in Australia, January 2007 (% of respondents)
  • Leading Weaknesses of the Internet As an Advertising Medium according to Advertisers in Australia, January 2007 (% of respondents)

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