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Market Research Report

Online Security: Counting the Cost of Fear

Published by eMarketer Contact us : +1-860-674-8796
Published 2007/06 Content info 19 Pages, 19 Charts
Product code EM52515
Price From  US $ 695 Order/Price list
US $ 695 PDF by E-mail (Single User License)
Delivery Time
PDF by E-Mail
Approx. 1-2 business days
Hard Copy/CD-ROM
Approx. 3-4 business days
If you need expedited delivery, please call us.
Description TOC

Abstract

Today, Internet security issues are less about viruses or denial-of-service attacks, and more about spyware, malware, phishing and social engineering- all designed to extract personal information from unwary users to provide financial gain for increasingly sophisticated e-predators.

The Online Security report explores why 2006 was the year that hacking ceased to be a hobby and became a fulltime occupation.

Cyber criminals are no longer pimply-faced teenagers who want to show off to their friends, but sophisticated gangs connected to organized crime whose primary motive is money.

They are having an effect online.

Available data show that US Internet users are already adjusting their behavior to avoid identity theft and fraud by visiting fewer sites, avoiding online banking and restricting their online purchases.

Key questions the "Online Security" report answers:

  • What is the extent of identity theft in the US?
  • How are Internet users adjusting their online behavior in response to online security threats?
  • How are cyber-criminals using social networking sites to target users?
  • What is the cost of online fear?
  • And many others...

eMarketer Reports- On-Target and Up-to-Date

The Online Security report aggregates the latest data from security, marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions- today.

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