Table of Contents
Executive Summary
- Online Leisure/Unmanaged Business Travel Sales in Western Europe*,
2006-2011 (billions and % increase vs. prior year**)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers: European Online Travel
European Travel Trends
- Slower Growth
- Personal Travel and Tourism Spending in the EU-25* Countries, 2004-2011
(% increase vs. prior year)
- Leading EU-25 Countries, Ranked by Tourism Spending, 2005 (billions)
- Domestic Tourism Dominates
- Nights Spent in Tourist Accommodations in the EU- 25 Countries, 2005* (%
of total)
- Eight Largest Outbound Travel Markets in the EU-25, by Trip Duration*,
2005 (millions and % of total)
- Three Main Foreign Markets for Long Trips* Taken by Tourists from Select
EU-25 Countries, 2005 (% of total)
- Vacation Days per Year Alloted to and Unused by Working Adults in Select
Countries in Western Europe and the US, March-April 2007 (average)
- Increase in the Number of Select Types of Outbound Vacations* taken by
Consumers in Europe, 2006 (% increase vs. prior year)
- Distribution of Low-Cost Carrier Flights in Europe, by Country of
Origin, Second half 2006 (% of total)
- Population in Select Countries in Western Europe and the US, by Age,
2007 & 2017 (% of total)
Online Travel in Europe
- Online Travel Market Size and Outlook
- Online Leisure/Unmanaged Business Travel Sales in Western Europe*,
2006-2011 (billions and % increase vs. prior year**)
- Comparative Estimates: Online Travel Sales in Europe, 2004-2008
(billions)
- Online Travel Sales in Western Europe, 2006-2011 (billions of Eur and %
change)
- Market Share of Online Leisure/Unmanaged Business Travel Sales in Select
Countries in Western Europe, 2006 & 2011 (% of total)
- Online Travel Sales As a Percent of Total Travel Sales in the US, Europe
and the Asia-Pacific Region, 2005 & 2008
- Online Leisure Travel Sales As a Percent of Total Travel Sales in Select
Countries Worldwide, 2001 & 2006
- Online Travel Distributors
- Top Five Countries in Europe that Host Travel Web Sites, 2006 (% share
of worldwide total)
- Tourism Businesses* in Select Countries in Europe** that Accept Online
Reservations, by Sub-Sector, April-May 2006 (% of respondents)
- Online Travel Sales in Europe, by Channel, 2006 (% of total)
- European Online Travel Agency Market Share, 2006 (% of total)
- Online Travelers
- Online Activities Conducted* by Internet Users in Select Countries in
Western Europe, 2006 (% of respondents)
- Sources Used by Outbound Travelers in Europe to Plan Trips,
January-August 2006 (% of respondents)
- Influences on Vacation Travel Purchases by Internet Users in the
Asia-Pacific Region, Europe and North America, May-June 2006 (% of
respondents in each group)
- Leading Products and Services in Western Europe, by Online Sales
Conversion Rate Growth, September 2005 & September 2006 (% of online
shoppers who purchase online and % increase vs. prior year)
UK
- Online Leisure/Unmanaged Business Travel Sales in the UK, 2006-2011
(billions and % increase vs. prior year*)
- Demographic Profile of UK Internet Users Who Visited Travel Web Sites,
March 2007 (% of total)
- Top 30 Travel Web Sites among UK Internet Users, Ranked by Visits, March
2007 (% market share)
- Top 20 Web Properties among Internet Users in the UK, Ranked by Increase
in Unique Visitors*, December 2006 vs. January 2007 (thousands and % change)
- Online Travel Activities of Packaged Travel Buyers in the UK, 1998-2006 (%
of total)
- Channels Likely to Be Used by UK Travelers to Book Packaged Vacations over
the Next Two Years, October-November 2006 (% of respondents)
- UK Online Travel Sales, by Segment, 2004 & 2007 (% market share)
- Reasons that UK Online Travelers Prefer One Online Travel Agency over
Another for Booking Hotels, June-July 2006 (% of respondents)
- UK Internet Users Who Plan to Research or Book Travel Online, by Vacation
Type, 2007 (millions and % of respondents)
- Web Sites Likely to Be Used by UK Internet Users Planning a Vacation, by
Type of Vacation, 2007 (% of respondents)
- Sources Used by UK Families for Travel Package Ideas, 2006 (% of
respondents)
- Primary Source Used by UK Families to Research Vacation Packages, 2006 (%
of respondents)
- Most Trusted Online Source for Reliable Travel Information according to UK
Internet Users, September 2006 (% of respondents)
- Channel Used to Book Vacations according to Internet Users in the UK,
September 2006 (% of respondents)
Germany
- Online Leisure/Unmanaged Business Travel Sales in Germany, 2006-2011
(billions and % increase vs. prior year*)
- Online* Leisure Travel Sales in Germany, 2004-2007 (billions and %
increase vs. prior year**)
- Number of Vacations Booked Online* by Internet Users in Germany, 2004,
2005, 2006 & 2007 (millions)
- Online Travel and Event Ticket Sales As a Percent of Total Travel Sales in
Germany, 2004-2006
- Combined Share of Online Sales of the Five Leading Travel Web Sites in
Germany, 2004-2006
- Female and Older Internet Users in Germany Who Buy Online, by Web Site
Category, 2006 (% difference from the average for all sites)
- Demographic Profile of Online Buyers* in Germany, by Select Product
Categories, 2006 (% of respondents in each category)
- Top 10 Travel Web Sites in Germany, Ranked by Unique Visitors, March 2007
(thousands and active reach)
- Leading Product Categories that Active Internet Users in Germany Have
Researched and/or Purchased Online in the Past Year, by Conversion Rate, 2006
(% of respondents)
France
- Online Leisure/Unmanaged Business Travel Sales in France, 2006-2011
(billions and % increase vs. prior year*)
- E-Commerce Sales Growth* in France, by Sector, 2006
- Online Travel Sales* in France, by Segment, 2006 (millions and % increase
vs. prior year)
- Top 10 Travel Web Sites in France, Ranked by Unique Visitors, March 2007
(thousands and active reach)
- Top Five Search Categories* in France, Q4 2006 (% of total searches)
- Fastest-Growing Search Categories in France, Ranked by Increase in Number
of Searches*, Q4 2006 (% increase vs. same period of prior year)
- Internet Users in France Who Researched Products and Services Online in
Select E-Commerce Categories in the Last 30 Days, December 2006 (% of
respondents)
- Online Buyers that Purchased from Select E-Commerce Categories in the Last
Six Months, December 2006 (% of respondents)
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