Abstract
The Internet is reshaping the sports marketing landscape by offering fans the
ability to participate in their favorite sports with instant access to scores,
news, trivia, statistics, blogs, bulletin boards, social networks, fantasy
sports services, highlights and live game streaming.
The Sports Site Marketing report analyzes how emerging media are delivering
loyal, targeted audiences to sports marketers, who traditionally spend
billions of dollars each year on television advertising and event sponsorships.
While TV continues to dominate as both a distribution platform for sports
content and an advertising medium, online and mobile platforms are evolving,
and will soon be an important part of the sports media and marketing mix.
eMarketer estimates that US advertising revenues at sports-related Web sites
will reach $1.1 billion in 2011, up from $407 million in 2006. As a percentage
of overall sports advertising, the Internet' s share will double to 10% by
2011, up from 4.9% in 2006.
Key questions the "Sports Site Marketing" report answers:
- How are sports leagues and sports marketers extending their brands from
television to new media channels?
- What are the top sports sites around the world?
- Who is visiting them?
- How are the viewing habits of sports fans changing?
- How are marketers using the Web and mobile channels to increase their
reach at major sporting events?
- In what ways are sports brands, video game publishers and fantasy sports
services leveraging one another' s audiences?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The Sports Site Marketing report aggregates the latest data from sports,
marketing and communications researchers with eMarketer numbers, projections
and analysis to provide the information you need to make the right business
decisions- right now.
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