Table of Contents
Executive Summary
- US Online Advertising Revenues at Sports Sites*, 2006-2011 (millions and %
change)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers: Sports Site Marketing
Online Sports Marketing
- Online Advertising
- US Online Advertising Revenues at Sports Sites*, 2006-2011 (millions and
% change)
- US Advertising Revenues on Sports Media*, 2006-2011 (millions)
- US Online Advertising Revenues at Sports Sites* As a Percent of Total
Advertising Revenues on Sports Media**, 2006-2011
- US Advertising Professionals' Opinions Regarding the Best Subject Matter
for an Ad-Supported Web Site, January 2007 (% of respondents)
- Sports Video Online
- Types of Content that US Consumers Say They Are "Likely" to Stream,
January 2007 (% of respondents)
- Types of Online Video Watched by US Adult Internet Users, 2006 (% of
total)
- Types of Online Video Viewed by US Online Video Viewers, by Age,
November 2006 (% of respondents)
- Sports Blogs and Social Networks
- Sponsor Sites
The Top Sports Sites
- US
- Top 10 Sports Web Sites among US Internet Users, Ranked by Unique
Visitors, August & September 2006 (thousands and % increase/decrease vs.
prior month)
- Top 10 Online Video Properties among US Internet Users, Ranked by Unique
Streamers, August 2006 (thousands and % reach)
- Worldwide
- Select Sports Web Sites Worldwide with at Least One Million Unique
Monthly Visitors, April 2006-March 2007
- Top 10 Countries Worldwide, Ranked by Unique Visitors to NBA.com, April
2007 (thousands and % of total)
- Top 10 Countries Worldwide for Official FIFA World Cup Web Site Usage,
Ranked by Daily Page Views per Unique Visitor, June 9-July 9, 2006 (average)
- Top Local-Language Sections of FifaWorldCup.Yahoo.com Worldwide, April
2006 (thousands of unique visitors and % of total)
- Top 12 Football Club Web Sites Worldwide, Ranked by Unique Visitors,
March 2007 (thousands and % of users from home vs. non-home country)
The Audience for Online Sports
- Types of Online Video Watched by US Online Video Viewers, by Gender and
Age, February-March 2006 (% of respondents)
- Types of Online Video Watched by US Online Video Viewers, by Gender, 2006
(% of respondents in each group)
- Demographic Profile of US Internet Users Who Visit Sports Web Sites,
December 2006 (thousands of unique visitors and % of total audience)
Marketing Sports Events Online
- Average Network TV Advertising Rates for a 30-Second Advertisement for US
Major Sporting Events, 2006 (thousands)
- Super Bowl
- Super Bowl Advertising Rates and Total Advertising Revenues, 1986-2006
- Average Number of Super Bowl Viewers, 2000-2007 (millions)
- NCAA March Madness
- US Postseason TV Advertising Revenues, by Sport, 2006 (millions)
- FIFA World Cup
- Top 10 Sports and Gambling Web Sites in the UK during the First Week of
the 2006 FIFA World Cup, June 5-11, 2006 (thousands of unique visitors and
minutes per user)
- Olympic Games
Sports Video Games and Fantasy Sports
- Sports Gaming
- Top 10 Video and Computer Games among US Males and Females Ages 17-25,
2007 (% of respondents)
- Top 10 Video Games among US Males and Females Ages 16-25, Q2 2006 (% of
respondents)
- Fantasy Sports
- Market Share of US Online Fantasy Sports Services, 2006
Sports on the Go
- Leading Ad-Supported Mobile Internet Sites among US Business Mobile
Subscribers, November 2006 (% reach)
- Leading Mobile TV Channels, Ranked by Audience Share, 2006 (% of total)
- Leading Mobile Phone Internet Activities among US Mobile Phone Internet
Subscribers, October-November 2006 (% of respondents)
- Types of FIFA World Cup Mobile Content Accessed by Mobile Subscribers in
Western Europe, Q3 2006 (% of respondents)
Related Information and Links
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