China Online Overview

Executive Summary

• Internet Users and Penetration in China, 2005-2011 (millions and % of population)

The Economy

Internet Access

• Comparative Estimates: Internet Users in China, 2005-2011 (millions)
• Internet Users* in China, 2002-2006 (millions)
• Internet Users in China, by Access Location, 2006 (% of respondents)
• Internet Users in China, by Access Technology, 2006 (millions)
• Broadband
  • Broadband Households and Penetration in China, by Access Technology, 2005-2011 (millions and % of total households)
  • Broadband Households in Select Countries in the Asia-Pacific Region, 2004-2010 (millions)
  • DSL Subscribers and Total Broadband Subscribers in China, January-May 2007 (millions)
  • Broadband Subscribers in China, Q1 2006-Q1 2007 (millions)
• Pricing
  • Average Monthly Internet Access Spending and Premium Amount that Internet Users in Select Countries Worldwide Would Pay for Mobile Broadband Services, 2006
  • Internet Services Revenues* in China, 2004-2006 (billions and % increase vs. prior year)

Usage

• Internet Users in the Asia-Pacific Region, May 2007
• Select Online Activities of Internet Users in China, 2006 (% of respondents)
• Select Online Activities of Internet Households in the US and China, July-August 2006 (% of respondents)
• Search Engines Used in China, June 2006 (% market share)
• Search Engine Users in China, 2002-2010 (millions)
• Political Influencers* in Select Countries Worldwide Who Read Blogs, 2006 (% of respondents)
• B2B E-Commerce
  • B2B E-Commerce Revenues in China, 2004-2006 (billions of RMB)
  • B2B E-Commerce Revenues in China, by Segment, Q3 2006 (millions of RMB and % increase vs. prior quarter)
  • Online B2B Revenues in China, by Vendor, Q1 2007 (% market share)
• B2C E-Commerce
  • B2C E-Commerce Sales* for Select Countries in the Asia-Pacific Region, 2006 & 2010 (billions, % market share and CAGR**)
  • Average Annual Amount Spent Online* per Internet User in China, 2005-2010
  • Average Annual Amount Spent Online* per Internet User in Select Countries in the Asia-Pacific Region, 2006 & 2010
  • Payment Methods Used by Online Buyers in China, 2004-2006 (% of respondents)
  • US Product Categories Often Purchased Online by Middle-to-High Income Online Shoppers in China, June 2006 (% of respondents)
  • Reasons that Internet Users in China Do Not Buy Online, June 2006 (% of respondents)
• VoIP
  • Frequency with which Adult At-Home Broadband Users in Select Countries Worldwide Use VoIP to Make PC-to-PC Phone Calls, October 2006 (% of respondents)
  • VoIP Revenues in China, 2006 & 2011 (millions and CAGR*)
• Social Networking
  • Adult At-Home Broadband Users in Select Countries Worldwide Who Have Used Social Networking Web Sites, by Type, October 2006 (% of respondents)
  • Social Networking Users in China, 2002-2008 (millions and % increase vs. Prior year)
  • Social Networking Revenues in China, by Type, 2002-2008 (millions)

Online Gaming

• Online Game Revenues in China, 2003-2010 (billions of RMB and % increase vs. prior year)
• Mobile services
  • Mobile and Fixed-Line Phone Subscribers in China, Q1 2006-Q1 2007 (millions)
  • Handheld TV Users in China, 2005-2010 (millions and % increase vs. prior year)
  • Mobile Search Operator Revenues in China, 2005-2010 (millions and % increase vs. prior year)
  • Mobile Search* Users in China, by Age, 2006 (% of total)
  • Mobile IM Revenues in China, 2007-2011 (billions of RMB and % increase vs. prior year)
  • Mobile IM Users in China, 2007-2011 (millions and % increase vs. prior year)
  • Mobile Music Revenues in China, 2005 & 2006 (millions and % decrease vs. Prior year)
  • Mobile Gaming Revenues in China, 2003-2008 (milllions)
• Digital TV
  • Digital TV (DTV) Households in the Asia-Pacific Region, by Country, 2006 & 2012 (thousands and % market share)
  • Digital TV Households in China, 2005-2012 (millions and % of cable TV households)
• IPTV
  • IPTV Subscribers Worldwide, by Region, 2006-2011 (thousands)
  • IPTV Users in China, 2003-2011 (thousands and % increase vs. prior year)
  • IPTV Subscribers in China, 2005 & 2010 (thousands)

Demographics

• Internet Users in China, by Age and Gender, 2006 (% of respondents)
• Internet Users in China, by Education, 2006 (% of respondents)
• Internet Users in China, by Occupation, 2006 (% of respondents)
• Internet Users in China, by Personal Monthly Income, 2006 (% of respondents)
• US Younger Adult Internet User Penetration, 2002-2006 (% of population)

Advertising

• Online Advertising Revenues in China, 2005 & 2007 (billions of RMB)
• Advertising Spending in China, by Media, 2003-2007 (millions)
• Online Advertising Revenues* in China, 1998-2006 (millions and % increase vs. prior year)
• Online Display Advertising Spending in the US, Japan, the UK and China, September 2006 (millions)
• Online Advertising Spending Growth for Select Countries Worldwide, 2006 (% increase vs. prior year)
• Online Advertising Spending for Select Industries in China, September 2006 (% market share)
• Top 10 Online Display Advertisers in China, Ranked by Number of Impressions, July 2006 (billions)
• Online Advertising Revenues in China, by Company, First half 2006 (% market share)
• Online Display Advertising Activity in China, September 2006
• Advertising Trends
  • Online Advertising Revenues in China, by Segment, Q1 2007 (millions of RMB and % increase/decrease vs. prior quarter)
  • Search Engine Revenues in China, 2004-2014 (millions)
  • Leading Search Engines in China, by Advertising Revenues, Q3 2006 (% market share)
  • Mobile Advertising Revenues in China, 2006-2010 (millions of RMB)
  • Web 2.0 Service Revenues in China, 2005-2008 (millions of RMB and % increase vs. prior year)

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