Abstract
The European B2C E-Commerce report analyzes the growth of online retailing on
the continent, with emphasis on the three leading markets.
The UK, Germany and France currently dominate European e-commerce, accounting
for 72% of total online sales. But by 2011 their combined market share will
drop slightly as smaller European countries provide a new wave of growth.
Further out on the horizon, a third wave of growth will center on Eastern
European countries as they begin embracing e-commerce.
Key questions the European B2C E-Commerce report answers:
- How do the major European B2C e-commerce markets compare in size and
outlook?
- What are some of the unique characteristics that define each market?
- Who are the most popular online retailers and what are the growing online
purchase categories in each country?
- What is the demographic profile of online buyers in each country?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The European B2C E-Commerce report aggregates the latest data from
international marketing and communications researchers with eMarketer numbers,
projections and analysis to provide the information you need to make the right
business decisions- right now.
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