European B2C E-Commerce:Focus on the UK, Germany and France

Executive Summary

• Key B2C E-Commerce Metrics for the Top Three Markets in Europe, 2006
• Issues & Questions

The eMarketer View

• Key eMarketer Numbers - European B2C E-Commerce

The European Picture

• Broadband Households and Penetration in Select Countries in Western Europe, 2005-2011 (millions and % of total households)
• B2C E-Commerce Sales
  • B2C E-Commerce Sales* in Europe**, 2006-2011 (billions and % increase vs. prior year***)
  • Comparative Estimates: B2C E-Commerce Sales in Europe*, 2006-2011 (billions)
  • Distribution of B2C E-Commerce Sales* in Europe, 2006 & 2011 (% of total)
  • Online Holiday Spending* in France, Germany and the UK, October 30-December 31, 2006 (billions)
• Online Buyers
  • Online Buyers* in France, Germany and the UK, 2006 & 2011 (millions and CAGR)
  • Online Buyers in Select Countries in Western Europe, September 2006 (% of Internet users)
  • B2C E-Commerce Sales in Western Europe*, by Select Purchase Categories, 2006 (% of total)
  • Products and Services Purchased Online by Online Buyers* in Select Countries in Western Europe, 2006 (% of respondents)
  • Reasons that Consumers* in Select Countries in Western Europe Do Not Buy Products or Services Online, 2006 (% of respondents)
• Average Online Spending
  • Average Annual Amount Spent Online* per Online Buyer** in France, Germany and the UK, 2006 & 2011 (dollars and CAGR***)
  • Average Spend* and Number of Online Purchases* per Online Buyer in Select Countries in Western Europe, September 2006
  • UK
  • B2C E-Commerce: UK, 2006-2011
  • Comparative Estimates: B2C E-Commerce Sales in the UK, 2005-2011 (billions)
  • UK Online Holiday* Sales, 2004-2006 (millions and % increase vs. prior year**)
  • Online Activities of Internet Users in the UK, 2003-2004 & 2006 (% of respondents)
  • Demographic Profile of Online Buyers* in the UK, 2006** (% of each group)
  • Goods and Services Purchased in the Past Year by Online Buyers in the UK, 2003-2004 & 2006 (% of respondents)
  • Top 30 Retail and Travel Web Sites in the UK, Ranked by Unique Visitors, May 2006 & May 2007
  • Top 10 Retail E-Commerce Sites in the UK, Ranked by Unique Visitors, March 2007 (thousands and % active reach)
  • Top 20 Retail E-Commerce Web Sites in the UK, Ranked by Online Shopping Experience, 2006 (total score*)

Germany

• B2C E-Commerce: Germany, 2006-2011
• Comparative Estimates: B2C E-Commerce Sales in Germany, 2006-2011 (billions)
• Comparative Estimates: Online Buyers* in Germany, 2004-2011 (millions)
• Demographic Profile of Online Buyers in Germany, 2002 & 2006 (% of each group and % change)
• Online Buyers in Germany, by Gender, 2006 (% of total)
• Select Goods and Services Researched and Bought Online by Internet Users in Germany, Ranked by Conversion Rate, October-December 2006 (% of respondents)
• Leading Online Purchase Categories in Germany, Ranked by Number of Online Buyers, 2005 & 2006 (millions and % increase vs. prior year)
• Select Consumer Research Conducted* Online by Internet Users in Germany, January-February 2007 (millions)
• Top 10 Retail E-Commerce Sites in Germany, Ranked by Unique Visitors, March 2007 (thousands and % active reach)
• Top 10 Retail E-Commerce Sites among Internet Users in Germany during the Holiday Season, Ranked by Visits*, October 30-December 31, 2006 (% market share and cyber shopping index**)

France

• B2C E-Commerce: France, 2006-2011
• Comparative Estimates: B2C E-Commerce Sales in France, 2005-2011 (billions)
• E-Commerce Sales Growth* in France, by Sector, Q1 2007 (% increase vs. Same period of prior year)
• Average Growth for Online Sales of Products and Services according to Managers of Major E-Commerce Sites in France, 2007 (% increase vs. prior year)
• Leading Online Purchase Categories among Online Buyers in France, November-December 2005 & November-December 2006 (% of respondents)
• Top 10 Retail E-Commerce Sites in France, Ranked by Unique Visitors, March 2007 (thousands and % active reach)
• Top 10 Retail E-Commerce Sites among Internet Users in France during the Holiday Season, Ranked by Visits*, October 30-December 31, 2006 (% market share and cyber shopping index**)

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