Abstract
The College Students Online report looks into the future of the
Internet by analyzing what US collegians are doing online today.
Social networking is an essential part of campus life. So much so that even
parents, professors and future employers are signing up. On many campuses,
upward of 80% of students use social networking sites on a regular basis.
In light of their strong use of social networks, college students are a key
audience for online word-of-mouth marketing efforts. In addition, they are
more likely than the rest of the population to use online video and
user-generated content such as blogs.
Key questions the "College Students Online" report answers:
- How many college students go online?
- How do students spend their media time?
- Why does social networking remain popular with this group?
- What role does word-of-mouth play in student purchase decisions?
- How prevalent on campus is multitasking?
- When do students IM?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The College Students Online report aggregates the latest data from
marketing and communications researchers with eMarketer numbers, projections
and analysis to provide the information you need to make the right business
decisions- right now.
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