Table of Contents
Executive Summary
- US College Student Internet Users, 2006-2011 (% of total college students)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers - College Students Online
- US Marketing Spending, by Media, 2005 & 2020 (% of total)
Demographics and Spending Patterns
- US College Enrollment, 2005-2016 (thousands)
- US Undergraduate College Enrollment, 2005-2016 (thousands)
- US Undergraduate College Enrollment, by Gender, 2007 & 2016 (thousands)
- US Graduate and First-Professional* College Enrollment, by Gender, 2007 &
2016 (thousands)
- US College Students, by Age, 2005 & 2010 (% of total)
- US Consumer Spending this Year on Back-to-College Products, by Category,
August 2006 (billions)
- Technology Devices Owned by US College Students, 2005-2007 (% of
respondents)
- US Colleges and Universities with Wireless Networks, 2004-2006
Internet Use
- US College Student Internet Users, 2006-2011 (% of total college students)
- US College Student Internet Users, 2006-2011 (millions)
- US Internet Users, by Access Location, May 2006 & May 2007 (thousands and
% increase vs. prior year)
- Attitudes of US College Students toward Technology Adoption, by Gender,
2007 (% of respondents)
- Time Spent Online
- Time Spent Online per Week by US College Students for Entertainment vs.
Academic Activities, by Gender, May 2007 (hours)
- Time Spent Online per Week by US College Students, by Gender, 2007 (% of
respondents)
- Time Spent per Week by US Teens on Select Media and Technology
Activities, September 2006 (hours)
- Average Time Spent Online By US Internet Users, by Access Location, May
2007 (hours:minutes)
- Time Online vs. Other Media
- US College Students Who Spend at Least One Hour per Day Online or
Watching TV, September-November 2006 (% of respondents)
- Time Spent per Week by US College Students Using the Internet, TV and
Radio, August 2006 (% of respondents)
- Online US College Students Who Spend 10+ Hours a Week Using Select
Media, June 2006 (% of respondents)
- Select Media Activities of US College Students vs. Last Year, May 2007
(% of respondents)
- Primary News Sources Used by US College Students, September-November
2006 (% of respondents)
- Multitasking
- Select Multitasking Activities of US College Students in the Past Month
While Watching TV, by Gender, May 2007 (% of respondents in each group)
- US College Students Who Simultaneously Watch TV or Listen to the Radio
While Using a Computer, August 2006 (% of respondents)
- US College Students Who Simultaneously Watch TV While Using a Computer,
by Gender, August 2006 (% of respondents in each group)
- US College Students Who Simultaneously Watch TV While Using a Computer,
by Frequency, August 2006 (% of respondents*)
Online Activities
- Time Spent Online per Week by US College Students for Entertainment vs.
Academic Activities, by Gender, May 2007 (hours)
- Select Online Academic Activities of US College Students in the Past
Month, May 2007 (% of respondents)
- Computer and Internet Activities of US College Students, 2006 & 2007 (% of
respondents)
- Computer and Internet Activities of US College Students, by Gender, 2007
(% of respondents)
- Internet Properties with the Greatest Percent of US University* Users, May
2007 (thousands of unique visitors)
- Daily Online Activities of US College Students, April 2007 (% of
respondents)
- Frequency with which US College Students Use Instant Messaging, by Age,
2007 (% of respondents)
- Select Online Consumer Activities of US College Students in the Past
Month, by Gender, May 2007 (% of respondents in each group)
Social Networking: Still Huge
- US College Students Who Use Social Networking Web Sites,
September-November 2006 (% of respondents)
- Comparative Estimates: US College Students Who Use Social Networking
Sites, 2007 (% of respondents and frequency of use)
- US Internet Users Who Visit Facebook, by Age, May 2006 & May 2007
(thousands of unique visitors and % change)
- Facebook Members Who Are Ages 18-23, September 2006 & May 2007 (% of total)
- Frequency with which US College Students Use Social Networking Sites, by
Age, 2007 (% of respondents)
- US College Students Who Updated a Social Networking Web Site Profile in
the Past Month, by Gender, May 2007 (% of respondents in each group)
- Top Online Properties among US Home, Work and University Internet Users,
Ranked by Pages Viewed, November 2006 (millions)
- Top 10 Web Sites among US Male College Students, May 2007 (% of
respondents)
- Top 10 Web Sites among US Female College Students, May 2007 (% of
respondents)
- US University* Users of Fox Interactive Media and Facebook, May 2006 & May
2007 (thousands and % of total university audience)
- Social Networking Web Sites Used Most by US College Students,
September-November 2006 (% of respondents)
Online Video and UGC
- Select Online Social Media Activities of US College Students in the Past
Month, by Gender, May 2007 (% of respondents in each group)
- Select Internet Activities of Online US College Students, June 2006 (% of
respondents)
- Select Online Video Activities of US College Students in the Past Month,
by Gender, May 2007 (% of respondents in each group)
Viewpoints on Advertising and Online Shopping
- Leading Methods Preferred by US College Students for Learning about New
Products and Services, by Gender, May 2007 (% of respondents)
- Search Engine Preferred by US College Students, September-November 2006 (%
of respondents)
- Reasons that US College Students Do Not Click on Search Engine Sponsored
Links, September-November 2006 (% of respondents)
- Online Shopping
- Comparative Estimates: Online Shopping Habits of US College Students,
2007 (% of respondents)
- Select Product Categories Purchased Online by US College Students in the
Past Year, May 2007 (% of respondents and average spent)
- Locations at which US Consumers Plan to Shop this Year for
Back-to-College Products, August 2006 (% of respondents)
Related Information and Links
- Related Links
- Contact
- Report Contributors
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