Table of Contents
Executive Summary
- US Online Advertising Spending by Financial Services and Insurance
Companies, 2006-2011 (billions and % of total)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers - Insurance Marketing Online
- Number of Interactions that US Insurance Customers Have with Insurers per
Year, 2006 (% of respondents)
Insurance Advertising
- US Advertising Spending, by Industry/Category, 2006 (millions and % change)
- Online Ad Spending
- US Online Advertising Spending by Financial Services and Insurance
Companies, 2006-2011 (billions and % of total)
- Advertising Spending by Leading US Insurance Companies, 2006 (thousands
and % increase/decrease vs. prior year)
- Online Display Advertising Spending by Leading US Insurance Companies,
2006 (thousands, % change and % of total)
- The Media Mix
- Share of Media among Top 25 US Insurance Advertisers*, 2004-2006 (% of
total)
- Advertising Spending by Leading US Insurance Companies, by Media,
2004-2006 (% change)
- Top 10 Insurance Industy Search Terms among US Internet Users, June 2007
(% volume*)
- US Online Advertising Spending, by Format, 2006-2011 (% of total and
billions)
The Consumer Perspective
- Attitudes
- Industries that US Adults Believe Are Honest and Trustworthy*, 2003-2006
(% of respondents)
- Reasons for Choosing an Auto Insurer according to US Internet Users*,
March 2007 (% of respondents)
- Top Two Factors Influencing Insurance Product Purchase Decisions
according to Insurance Customers and Agents/Distributors in the US and
Select Countries in Western Europe, 2006 (% of respondents*)
- Top Two Reasons for Turnover* in the Insurance Industry according to
Insurance Customers in the US and Select Countries in Western Europe, by
Type of Insurance, 2006 (% of respondents)
- US Insurance Customers' Criteria for Satisfaction with Their Insurance
Providers, 2006 (% of respondents)
- Behavior
- Leading US Auto Insurance Companies, Ranked by Share of Premiums*
Written, 2005 (% market share)
- Leading US Auto Insurance Companies, Ranked by Share of Online Quotes
Submitted, 2006 (% market share)
- Insurance Customers in the US and Select Countries in Western Europe Who
Prefer to Purchase Insurance Online, by Type of Insurance, 2006 (% of
respondents)
- Feature that Would Increase the Likelihood of Purchasing Auto Insurance
Online according to US Internet Users, March 2007 (% of respondents)
- Sources of Information about Companies or Products Used by US Adult
Internet Users, by Industry, January 2007 (% of respondents)
- Main Source of Information about Select Financial Decisions Used by US
Adult Internet Users, January 2007 (% of respondents)
- Types of Web Sites Used by US Adult Internet Users for Whom the Internet
Is the Main Source of Information about Select Financial Decisions, January
2007 (% of respondents)
- Types of Automobile Insurance Web Sites Visited by US Internet Users, Q4
2006 (% of total)
- Top Online Insurance Sites among US Internet Users, Ranked by Unique
Visitors, June 2006 & June 2007 (thousands and % change)
- Online Customer Service
- Average Monthly Online Applications* Submitted by US Consumers for
Select Financial Services, June 2005-July 2006 (thousands and %
start-to-submit conversion rate)
- Primary Reason for Starting an Online Application among US Consumers Who
Completed an Online Application, 2006 (% of respondents)
- Primary Reason for Starting an Online Application among US Consumers Who
Abandoned an Online Application, 2006 (% of respondents)
- Level of Commitment to Delivering the Best Possible Online User
Experience at Companies of Online Marketers in the US, the UK and Europe, by
Industry, May 2007 (% of respondents in each group)
- Preferred Customer Service Channel according to Insurance Customers in
the US and Select Countries in Western Europe, 2006 (% of respondents)
- Responses of Leading US Financial Service Companies to Online Customer
Service Questions, by Channel, 2007 (% of questions received)
- Leading US Automobile Insurance Companies, by Online Customer
Experience, Q2 2007 (customer respect index (CRI)* ranking)
- Leading US Life Insurance Companies, by Online Customer Experience, Q3
2007 (customer respect index (CRI)* ranking)
- E-Mail Responsiveness
- Leading US Automobile Insurance Companies, by Responsiveness to E-Mail
Inquiries, Q2 2007 (customer respect index (CRI)* ranking)
- Leading US Life Insurance Companies, by Responsiveness to E-Mail
Inquiries, Q3 2007 (customer respect index (CRI)* ranking)
- Privacy
- Leading US Automobile Insurance Companies, by Privacy Practices, Q2 2007
(customer respect index (CRI)* ranking)
- Leading US Life Insurance Companies, by Privacy Practices, Q3 2007
(customer respect index (CRI)* ranking)
Conclusion
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