Canada Online Overview

Executive Summary

• Internet Users and Penetration in North America, by Country, 2005-2011 (millions and % of population)

Canada' s Economy

Internet Access

• Comparative Estimates: Internet Users in Canada, 2005 & 2006 (millions)
• Top 15 Countries Worldwide, Ranked by Internet Users, January 2006 & January 2007 (thousands of unique visitors and % change)
• Internet Users and Penetration in North America, by Country, 2005-2011 (millions and % of population)
• Broadband Penetration
  • Broadband vs. Dial-Up Internet Households and Penetration in Canada, 2005-2011 (millions and % of total households)
  • Top 10 Countries Worldwide, Ranked by Broadband Lines, Q1 2007 (millions)
  • Broadband Households and Penetration in Canada, by Access Technology, 2005-2011 (millions and % of total households)
  • Leading Broadband Access Providers in Canada, 2005 & 2006 (millions and % increase vs. prior year)

Internet Usage

• Weekly Time Spent Online by Adult Internet Users in Canada, by Age, October 2006 (hours)
• Online Activities of Internet Users in Canada, Q3 2006 (% of respondents)
• Adults in Canada Who Use* Online Banking, 2005 & 2006 (% of respondents)
• Social Networking, Multimedia and Blog Users in Canada, April 2007 (thousands of unique visitors and % reach)
• Internet Users in Canada Who Visit Blog Sites, by Age, April 30-May 5, 2007 (% of respondents)
• Demographic Profile of Blog Visitors in Canada, March 2007 (% of respondents in each group)
• Internet Users in Canada Who Have Recently Visited a Blog, March 2007 (% of respondents)
• Reliability* of Information on Blogs about Technology according to Internet Users in Canada, March 2007 (% of respondents)
• Internet Users in Canada Who Visit Social Networking Sites, by Age, April 30-May 5, 2007 (% of respondents)
• E-Commerce
  • B2C E-Commerce: Canada, 2005-2009
  • E-Commerce* in Canada, by Sector, 2003-2006 (millions of C$)
  • Average Annual Amount Spent Online* by Online Buyers in Canada Ages 18+, 2005-2009 (% increase** vs. prior year)
  • B2C E-Commerce Spending and Purchases by Online Buyers in Canada, Domestic vs. Foreign, 2005 (millions and % of total)
  • Select Online Comparison Shopping Activities* of Online Buyers in Canada, 2006 & 2007 (% of respondents)
  • Select Categories of Online Purchases Made* by Online Buyers in Canada, 2006 & 2007 (% of respondents)
  • Consumers in Canada Whose Offline Shopping in Select Retail Categories Is Influenced by the Internet, April 2006 (% of respondents)
  • Select Social Networking Activites of Online Buyers vs. Internet Users* in Canada, April 2007 (% of respondents in each group)
  • Leading Barriers to Online Shopping according to Offline Buyers in Canada, April 2006 (% of respondents)

Other Digital Channels

• Digital TV (DTV) Households in Canada, 2004-2007 (% of respondents)
• Digital TV (DTV) Subscribers in Canada Who Are Aware of High-Definition TV (HDTV), 2005 & 2007 (% of respondents)
• Digital Cable/Telephone and Video-on-Demand (VOD) Subscriber Households in Canada, 2002-2011 (millions and % of digital cable/telephone subscribers)
• Average Annual and Total Annual Household Video-on-Demand (VOD) Spending by Subscriber Households in Canada, 2002-2011

Internet Demographics

• Adults in Canada with Internet Access, by Age, 2001 & 2006 (% of respondents in each group)
• Attitudes of Adult Consumers in Canada toward the Internet, January 2007 (% of respondents)
• Adult Internet Users in Canada, by Internet Skill Level, January 2007 (% of respondents)

Online Advertising

• Online Advertising Revenues in Canada, 2002-2006 (millions of C$ and % increase/decrease vs. prior year)
• Advertising Spending in Canada, by Media, 2005-2010 (millions and as a % increase vs. prior year)
• Online Advertising Revenues in French Canada, 2005 & 2006 (millions of C$ and % of total online ad revenues)
• Online Advertising Revenues in Canada, by Industry, 2006 (% of total)
• Online Advertising Trends
  • Online Advertising Revenues in Canada, by Segment, 2005 & 2006 (millions of C$ and % increase vs. prior year)
  • Change in Advertising and Marketing Spending according to Marketing Professionals in Canada, 2007 (% of respondents)
  • Marketing Budget Revisions according to Senior Marketing Executives in Canada, by Category, Q3 2006 (% of respondents)
  • Attitudes of Tweens in English-Speaking Canada toward Advertising in Select Media, September 2006 (% of respondents)

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