Apparel E-Commerce

Fashion took a big step forward last year. According to one estimate, US online apparel sales (including accessories and footwear) reached $18.3 billion in 2006 and replaced computer hardware/software as the largest online retail category. Unfortunately, by another measure, the percentage of a category' s total sales transacted online, apparel is lagging. Consumers still prefer buying in stores where they can touch and try on clothing items.

The Apparel E-Commerce report analyzes this fast-growing but continuingly challenged online category.

Shoppers are well accustomed to using the Internet to window-shop for apparel prior to making in-store purchases. In fact, apparel is one of the most popular cross-channel shopping categories.

But now, to overcome customer resistance to actually purchasing online, Internet apparel retailers are pioneering the use of visualization tools, personalizing service and adopting liberal shipping and return policies.

• How big is the apparel e-commerce market?
• What is its potential size?
• Which online sources have the greatest influence on the apparel purchase process?
• How do the online and offline retail apparel landscapes differ?
• What strategies are retailers using to assuage consumer fears about purchasing apparel online?
• And many others...

The Apparel E-Commerce report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions- right now.