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Market Research Report

Apparel E-Commerce

Published by eMarketer Contact us : +1-860-674-8796
Published 2007/08 Content info 17 Pages, 34 Charts
Product code EM55241
Price From  US $ 695 Order/Price list
US $ 695 PDF by E-mail (Single User License)
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Description TOC

Table of Contents

Executive Summary

  • Key Metrics: US Apparel E-Commerce, 2006 & 2007
  • Issues & Questions

The eMarketer View

Market Size and Outlook

  • US Apparel and Accessories E-Commerce Sales, 2006 & 2007 (billions)
  • US Apparel and Accessories E-Commerce Sales, by Segment, 2006 (billions)
  • US Apparel and Accessories Sales, 2004-2006 (billions and % change)
  • Leading US Retail E-Commerce Sales Categories, 2006 (billions)
  • US Retail E-Commerce Sales As a Percent of Total Retail Sales in Select Categories, 2006
  • Retail E-Commerce Sales in the US, by Select Categories, 2006 (% increase vs. prior year)

Online Apparel Shopping Behavior

  • Demographic Profile of US Visitors to Apparel and Accessories Web Sites, June 3-30, 2007 (% of total)
  • US Female Online Apparel Shoppers and Buyers, Q1 2006 & Q1 2007 (% of respondents)
  • Items that US Female Internet Users Will Not Buy Online, February 2007 (% of respondents)
  • Preferred Channel* for Select Purchases according to US Internet Users, by Category, January 2007 (% of respondents)
  • Reasons that US Cross-Channel Shoppers Research Products Online and Purchase Them Offline, Q2 2006 (% of respondents)
  • US Internet Users Who Research Select Products/Services Online before Purchasing in a Store, by Gender, November-December 2006 (% of respondents in each group)
  • Demographic Profile of US Internet Users Who Research Apparel Online before Purchasing It in a Store, November-December 2006 (% of respondents in each group)

Apparel Web Sites

  • Breakdown of Sales at the Top 500 US Retail Web Sites, by Category, 2006
  • Consumer Spending at Online Apparel Web Sites in the US, by Type of Site, Q3 2005 & Q3 2006 (% market share)
  • US Apparel Sales, by Channel, 2006 (% of total)
  • Buyers, Average Order Value and Dollar Sales at Online Apparel Web Sites in the US, by Type of Site, Q3 2006 (% increase/decrease vs. prior year)
  • Online Sales of the Top Five US Apparel and Accessories Retail Web Sites, 2006 (millions and % of total category sales)
  • Top 15 Apparel and Accessories Web Sites among US Internet Users, Ranked by Visits, June 2007 (% market share)
  • Top 10 US Apparel and Beauty Web Sites, Ranked by Unique Visitors, June 2006 & June 2007 (millions and % change)

The Online Apparel Purchase Process

  • Sources Used by US Internet Users to Further Learn about Apparel Brands or Products that They Purchased, July 2006 (% of respondents)
  • Leading Media that Will Influence Apparel Purchases by US Holiday Shoppers, 2006 (% of respondents)
  • Top 10 Upstream Industries Visited by US Internet Users before Visiting Apparel and Accessories Web Sites, June 2007 (% of total visits)
  • Select Shopping and Classifieds Web Site Categories, Ranked by Percent of US Visitors Who Arrive at Site via Search Engine, February 2007
  • Main Reason that US Internet Users Used A Search Engine to Make an Apparel Purchase Decision, July 2006 (% of respondents)
  • Main Type of Web Site Used by US Internet Users to Make an Apparel Purchase Decision, July 2006 (% of respondents)

Customer Satisfaction and Loyalty

  • Comparison of Product Enhancement Features Offered by US Online Apparel Retailers* vs. All Online Retailers**, Q4 2006 (% of sites surveyed)
  • Comparison of Community Features Offered by US Online Apparel Retailers* vs. All Online Retailers**, Q4 2006 (% of sites surveyed)
  • Comparison of Select Features Offered by US Online Apparel Retailers* vs. All Online Retailers**, Q4 2006 (% of sites surveyed)
  • US Customer Satisfaction with Retail E-Commerce Sites, by Product Category, 2006 & 2007 (based on a 100-point scale*)
  • US Customer Satisfaction with Apparel and Accessories E-Commerce Sites, Spring 2007 (based on a 100-point scale*)
  • US Customer Satisfaction with Retail E-Commerce Sites that Have/Do Not Have Consumer Product Reviews, by Product Category, Spring 2007 (based on a 100-point scale*)
  • Buyers Purchasing Exclusively from Online Apparel Web Sites in the US, by Type of Site, Q3 2005 & Q3 2006 (% of buyers in each group)

Conclusion

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