Table of Contents
Executive Summary
- Key Metrics: US Apparel E-Commerce, 2006 & 2007
- Issues & Questions
The eMarketer View
Market Size and Outlook
- US Apparel and Accessories E-Commerce Sales, 2006 & 2007 (billions)
- US Apparel and Accessories E-Commerce Sales, by Segment, 2006 (billions)
- US Apparel and Accessories Sales, 2004-2006 (billions and % change)
- Leading US Retail E-Commerce Sales Categories, 2006 (billions)
- US Retail E-Commerce Sales As a Percent of Total Retail Sales in Select
Categories, 2006
- Retail E-Commerce Sales in the US, by Select Categories, 2006 (% increase
vs. prior year)
Online Apparel Shopping Behavior
- Demographic Profile of US Visitors to Apparel and Accessories Web Sites,
June 3-30, 2007 (% of total)
- US Female Online Apparel Shoppers and Buyers, Q1 2006 & Q1 2007 (% of
respondents)
- Items that US Female Internet Users Will Not Buy Online, February 2007 (%
of respondents)
- Preferred Channel* for Select Purchases according to US Internet Users, by
Category, January 2007 (% of respondents)
- Reasons that US Cross-Channel Shoppers Research Products Online and
Purchase Them Offline, Q2 2006 (% of respondents)
- US Internet Users Who Research Select Products/Services Online before
Purchasing in a Store, by Gender, November-December 2006 (% of respondents in
each group)
- Demographic Profile of US Internet Users Who Research Apparel Online
before Purchasing It in a Store, November-December 2006 (% of respondents in
each group)
Apparel Web Sites
- Breakdown of Sales at the Top 500 US Retail Web Sites, by Category, 2006
- Consumer Spending at Online Apparel Web Sites in the US, by Type of Site,
Q3 2005 & Q3 2006 (% market share)
- US Apparel Sales, by Channel, 2006 (% of total)
- Buyers, Average Order Value and Dollar Sales at Online Apparel Web Sites
in the US, by Type of Site, Q3 2006 (% increase/decrease vs. prior year)
- Online Sales of the Top Five US Apparel and Accessories Retail Web Sites,
2006 (millions and % of total category sales)
- Top 15 Apparel and Accessories Web Sites among US Internet Users, Ranked
by Visits, June 2007 (% market share)
- Top 10 US Apparel and Beauty Web Sites, Ranked by Unique Visitors, June
2006 & June 2007 (millions and % change)
The Online Apparel Purchase Process
- Sources Used by US Internet Users to Further Learn about Apparel Brands or
Products that They Purchased, July 2006 (% of respondents)
- Leading Media that Will Influence Apparel Purchases by US Holiday
Shoppers, 2006 (% of respondents)
- Top 10 Upstream Industries Visited by US Internet Users before Visiting
Apparel and Accessories Web Sites, June 2007 (% of total visits)
- Select Shopping and Classifieds Web Site Categories, Ranked by Percent of
US Visitors Who Arrive at Site via Search Engine, February 2007
- Main Reason that US Internet Users Used A Search Engine to Make an Apparel
Purchase Decision, July 2006 (% of respondents)
- Main Type of Web Site Used by US Internet Users to Make an Apparel
Purchase Decision, July 2006 (% of respondents)
Customer Satisfaction and Loyalty
- Comparison of Product Enhancement Features Offered by US Online Apparel
Retailers* vs. All Online Retailers**, Q4 2006 (% of sites surveyed)
- Comparison of Community Features Offered by US Online Apparel Retailers*
vs. All Online Retailers**, Q4 2006 (% of sites surveyed)
- Comparison of Select Features Offered by US Online Apparel Retailers* vs.
All Online Retailers**, Q4 2006 (% of sites surveyed)
- US Customer Satisfaction with Retail E-Commerce Sites, by Product
Category, 2006 & 2007 (based on a 100-point scale*)
- US Customer Satisfaction with Apparel and Accessories E-Commerce Sites,
Spring 2007 (based on a 100-point scale*)
- US Customer Satisfaction with Retail E-Commerce Sites that Have/Do Not
Have Consumer Product Reviews, by Product Category, Spring 2007 (based on a
100-point scale*)
- Buyers Purchasing Exclusively from Online Apparel Web Sites in the US, by
Type of Site, Q3 2005 & Q3 2006 (% of buyers in each group)
Conclusion
Related Information and Links
- Related Links
- Contact
- Report Contributors
About eMarketer
|
Related Report
|