Table of Contents
Executive Summary
- US Online Advertising Spending vs. Radio Advertising Spending, 2006-2011
(billions)
- Issues & Questions
The eMarketer View
- US Weekly Radio Audience, by Technology, 2007 (millions)
- Time Spent Using Select Media per Day by US Adult Internet Users, by Age,
January 2007 (mean hours)
- Media that US Consumers Consider Most and Least Essential to Their Lives,
2002 & 2007 (% of respondents)
- Summary of Key Trends in Radio
- For Marketers- Combine Radio and the Internet
- Select Media Activities of US Adults While Simultaneously Using Other
Media, November-December 2006 (% of respondents)
- Frequency with which US Teen Consumers Engage in Select Simultaneous
Activities While Online, July 2006 (% of respondents)
- US Weekly Radio Audience, by Location, 2007 (% of total)
- Select Media Used Daily by US Adults, by Daypart, 2007 (% of respondents)
- US Brand Marketers Who Plan to Use Social Network* Marketing Tactics in
the Next Year, 2006 & 2007 (% of respondents)
- Unaided Recall of Advertised Brand When Exposed to Two Internet Ads vs.
One Internet and One Radio Ad among US Internet Users, 2007 (% of respondents)
Radio Advertising Revenues & Spending
- US Radio Advertising Revenues, 1997-2006 (billions)
- US Radio Advertising Revenues, by Segment, 1997-2006 (billions)
- US Radio' s Top 20 National Network and Spot Advertisers, Ranked by
Spending, 2006 (millions)
- US Radio Advertising Revenues, by Segment, Q1 2007 (millions and %
increase/decrease vs. prior year)
- US Radio Advertising Spending, 2006-2011 (billions and % increase vs.
prior year)
- Comparative Estimates: US Radio Advertising Spending, 2007 (billions)
- US Radio Station Revenue Growth*, 2006-2011 (% increase vs. prior year)
- Internet Radio Advertising Spending
- US In-Stream Audio Advertising Revenues, 2006-2008 (millions)
- US Internet Radio Advertising Revenues, 2006-2020 (millions)
Radio Distribution and Usage
- US Radio Listeners, by Technology, 2006-2010 & 2015 (millions)
- Hours Spent Listening to Radio per Week in the US, 1996-2006 (hrs:mins)
- US Radio Stations, by Leading Format, February 2007
- US Radio Listening Share, by Format, Fall 2006 (% of all radio listeners)
Internet Radio
- Weekly and Monthly US Internet Radio Listeners, January 2007 (millions)
- Weekly US Internet Radio Listeners, January 2000-January 2007 (% of
respondents)
- US Weekly and Monthly Internet Radio Listeners, January-April 2007 (% of
respondents)
- Top 10 Web Site Categories among US Internet Users, Ranked by Growth in
Unique Visitors, May vs. June 2007 (thousands and % change)
- Average Weekly US Online Radio Audience for Select Radio Providers, May
2007
- Leading Internet Radio Networks among US Internet Radio Listeners, by Time
Spent per Week, January 2007 (hours)
- US Internet Radio Listeners, by Location, April 2007 (% of respondents)
- Weekly US Internet Radio Listeners, by Age and Gender, January-February
2007 (% of respondents)
- Number of Internet Radio Stations Listened to Weekly by US Internet Radio
Listeners, by Age, March-May 2007 (% of respondents)
Satellite Radio
- Satellite Radio Gross Subscriber Additions in the US, by Provider,
2005-2007 (thousands)
- US Satellite Radio Subscribers, by Company, 2006-2010 & 2015 (millions)
- US Digital Radio Shipments, by Type, 2004-2012 (thousands of units)
- Likelihood of Subscribing to Satellite Radio in the Next 12 Months among
US Consumers*, January-February 2007 (% of respondents)
- US Satellite Radio Subscribers, by Age and Gender, January-February 2007
(% of respondents)
- Reasons for Subscribing to XM Satellite Radio according to US XM
Subscribers, February-March 2007 (% of respondents)
- Reasons for Subscribing to Sirius Satellite Radio according to US Sirius
Subscribers, February-March 2007 (% of respondents)
- Complaints about Satellite Radio among US XM or Sirius Satellite Radio
Subscribers, February-March 2007 (% of respondents)
- Level of Satisfaction with Satellite Radio among US Satellite Radio
Subscribers, 2005-2007 (% of respondents)
Podcasting
- US Podcast Audience, 2006, 2008 & 2011 (millions)
- US Weekly and Occasional Podcast Listeners, 2004-2012 (millions)
- US Podcast Awareness and Listeners, January 2006 & January 2007 (% of
respondents)
- Demographic Profile of US iTunes Podcast Downloaders vs. Total Adult
Internet Users, October 2006 (% of total)
- US Podcast Listeners, by Age and Gender, January-February 2007 (% of
respondents)
- Types of Programming Content that US Podcast Listeners Are Very Interested
in Downloading, January-February 2007 (% of respondents)
High-Definition Radio
- HD Radio Familiarity and Interest among US Consumers, by Age, January &
July 2007 (% of respondents in each group)
- US HD Radio Listeners, 2007-2015 (millions)
- Mobile Radio
- US Mobile Phone Users Who Have Listened to Mobile Audio, Q4 2006 (% of
respondents)
- US Mobile Phone Users Who Are Aware of Select Mobile Audio Features,
February 2007 (% of respondents)
- Usage of Select Mobile Audio Features among US Mobile Audio Listeners,
February 2007 (% of respondents)
- Time per Week that US Mobile Audio Listeners Spend Listening to Select
Mobile Audio Features, February 2007 (hrs:mins)
- US Consumer Interest in Local Radio Tuner-Enabled Mobile Phone,
January-February 2007 (% of respondents)
Conclusion
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