Table of Contents
- Executive Summary
- US Male Internet Users, by Age, 2006 & 2011 (thousands and % of total)
- Issues & Questions
- The eMarketer View
- Key eMarketer Numbers: Men Online
- US Alternative Media Advertising Spending, by Segment, 2005 & 2006 (%
market share and % increase vs. prior year)
- US Online Advertising Spending, 2000-2011 (billions)
- Male US Internet Users
- Comparative Estimates: US Internet Users, by Gender (% of total Internet
users)
- US Internet Users, by Gender, December 2005 & December 2006 (thousands
and % increase vs. prior year)
- US Internet Users, by Gender, December 2005 & December 2006 (thousands
and % increase vs. prior year)
- US Internet Users, by Gender, 2006-2011 (% of population ages 3+ in each
group)
- US Internet Users, by Gender, 2006-2011 (millions and % of total
Internet users)
- US Internet Users, by Gender and Age, December 2006 (thousands and % of
total)
- Online Activities
- Demographic Profile of US Teen and Adult Participation in Select Leisure
Activities, by Occasion, 2006 (average hours per day)
- Demographic Profile of US Male Adults, by Daily Time Spent with Major
Media, January 2006 (minutes)
- Primary Sources for Selecting TV Programs among US Adult Male Internet
Users, by Age, June 2006 (% of respondents in each group)
- Most Effective Media for Advertising to Men according to US Male
Consumers, 2007 (% of respondents)
- Average Time Spent per Year by US Consumers* Watching TV, DVDs and
Movies in Theaters, by Age and Gender, 2007 (days)
- Online Video
- US Online Video Viewers, 2003-2011 (millions)
- US Online Video Viewers, by Gender, 2006-2011 (% of total)
- IT Spending in Latin America, by Segment, 2007 (% increase vs. prior
year)
- US Online Video Viewers As a Percent of Internet Users, by Gender,
2006-2011
- US Internet Users Who Have Watched Online Video, by Gender, November
2006 (% of respondents in each group)
- US Online Video Viewers, by Frequency, March & December 2006 (% of
respondents)
- US Internet Users Who Watch Any Type of Video Content Online Weekly, by
Age and Gender, March 2007 (% of respondents in each group)
- US Internet Users Who Use Streaming Audio/Video Weekly, by Age and
Gender, 2006 (% of respondents)
- Select Video-Related Online Advertising Activities of US Adult Internet
Users, by Gender, July 2006 (% of respondents in each group)
- US Male Visitors to YouTube.com, by Age, December 2006 (thousands and %
of total male audience)
- Top 10 Web Sites among US Males Ages 17-25, 2007 (% of respondents)
- Web Sites on which US Adult Male Internet Users Have Watched Online
Video, by Age, December 2006 (% of respondents in each group)
- Demographic Profile of US Internet Users Who Have or Have Not Streamed
Online Video, December 2006 (% of respondents)
- Types of Online Video Watched by US Online Video Viewers, by Gender and
Age, February-March 2006 (% of respondents)
- Types of Media that US Adult Internet Users Listen to, Watch or Search
for Online to Download, by Gender, June 2006 (% of respondents)
- Podcasting
- Composition Index* of Audio and Video Podcasters in the US, by Age, 2006
- Number of Podcasts that US Internet Users Have Downloaded in the Past 30
Days, by Age, August 2006 (% of respondents)
- Demographic Profile of US Adult Internet Users Who Download Podcasts,
February-April 2006 & August 2006
- Demographic Profile of US iTunes Podcast Downloaders vs. Total Adult
Internet Users, October 2006 (% of total)
- US Podcast Listeners, by Age and Gender, January-February 2007 (% of
respondents)
- Social Networking Sites
- US Online Social Network Advertising Spending, 2006-2011 (% of total US
online ad spending)
- US Online Social Network Advertising Spending, by Type of Network, 2007
& 2008 (millions)
- US Unique Audience for Select Social Network Sites, by Gender, May 2006
(thousands and % composition of total audience)
- US MySpace Users, by Age, June 2004 & February 2007 (% of respondents)
- US Visitors to Select Social Networking Sites, by Age, August 2006 (%
unique visitors)
- Top 10 Web Sites among US Male College Students, May 2007 (% of
respondents)
- Computer and Internet Activities of US College Students, by Gender, 2007
(% of respondents)
- US College Student Internet Users, 2006-2011 (% of total college
students)
- Attitudes of US College-Educated Adults* toward Online Advertising,
January 2006 (% of respondents)
- Top 10 Online Categories among US Male Internet Users Ages 18-34, Ranked
by Minutes Used, June 2006 (average and average usage days per visitor)
- Top 10 Web Properties among US Male Internet Users Ages 18-34, Ranked by
Minutes Used, June 2006 (average and average usage days per visitor)
- Online Gaming
- TV and Video Game Console Households and Penetration in the US, by Age
and Gender, Q4 2006 (thousands and % of each group)
- Video Game Console Users in the US, by Age and Gender, Q4 2006
(thousands)
- US Gamers Who Play Games Online, by Gender, 2006 (% of respondents)
- US In-Game Advertising, Mobile Gaming and Online Gaming Revenues,
2005-2010 (millions)
- Attitudes of US Male Online Gamers Ages 18-34 toward In-Game
Advertising, 2006 (% of respondents)
- Least Intrusive Approach to In-Game Advertising according to US Male
Online Gamers Ages 18-34, 2006 (% of respondents)
- US In-Game Advertising* Revenues, 2004-2010 (millions)
- Attitudes of US Male Online Gamers Ages 18-34 toward In-Game
Advertising, 2006 (% of respondents)
- Online Shopping
- US Online Shoppers, 2006-2011 (millions and % of Internet users)
- Average Number of Web Sites Visited by US Adult Internet Users While
Doing Product Research, by Gender, 2006
- Demographic Profile of US Consumers Who Research Products Online before
Purchasing Them in a Store, by Frequency, November-December 2006 (% of
respondents in each group)
- Demographic Profile of US Visitors to Shopping and Classifieds Web
Sites, January 2007 (% of total)
- US Internet Users Who Research Select Products/Services Online before
Purchasing in a Store, by Gender, November-December 2006 (% of respondents
in each group)
- Media that Influence US Consumers to Start a Search for Merchandise
Online, by Gender, November-December 2006 (% of respondents)
- Media that US Male Baby Boomers* Turn to First When Making a Purchase
Decision, 2004 & 2006 (% of respondents)
- Media that US Generation X* Males Turn to First When Making a Purchase
Decision, 2004 & 2006 (% of respondents)
- Media that US Generation Y* Males Turn to First When Making a Purchase
Decision, 2004 & 2006 (% of respondents)
- Demographic Profile of US Male Adults, by Major Media Most Likely Used
to Learn about Products or Brands, January 2006 (% of respondents in each
group)
- Interest in Online Shopping Activities among US Internet Users Who Are
Also Interested in Social Networking Sites, November 2006 (% of respondents)
- Web Site that US Consumers Visit First When Researching Products Online,
by Gender, October 2006 (% of respondents)
- Types of Web Sites that US Adult Internet Users* Visit to Search Online
for Consumer Packaged Goods, by Age, September 2006 (% of respondents in
each group)
- Categories of Consumer Packaged Goods for which US Adult Internet Users
Search Online, by Gender, September 2006 (% of respondents in each group)
- Reasons that US Adult Internet Users Search Online for Consumer Packaged
Goods, by Gender, September 2006 (% of respondents in each group)
- Conclusion
- Related Information and Links
- Related Links
- Contact
- Report Contributors
- About eMarketer
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