Table of Contents
Executive Summary
- Internet Users and Penetration in North America, by Country, 2005-2011
(millions and % of population)
- Issues & Questions
- The eMarketer View
Key eMarketer Numbers: Canada Internet Users and Usage
The Economy
Internet Access
- Internet Users and Penetration in Select Countries Worldwide, 2006
(millions and % of population)
- Top 15 Countries Worldwide, Ranked by Internet Users, January 2006 &
January 2007 (thousands of unique visitors and % change)
- Demographic Profile of Adult Internet Users in Canada, by Access Location,
2005 (% of respondents in each group)
Broadband Penetration
- Active* Internet Users in Select Countries Worldwide, by Primary Access
Technology, November-December 2006 (% of respondents)
- Broadband vs. Dial-Up Internet Users in Canada, 2005-2011 (millions)
- Broadband Subscriber Penetration in OECD Countries, by Access Technology,
December 2006 (% of population)
- Top 20 OECD (1) Countries, Ranked by Broadband Metrics, 2006
- Broadband Households and Penetration in North America, by Country,
2005-2011 (millions and % of total households)
The Online Audience
- Adults in Canada with Internet Access, by Age, 2001 & 2006 (% of
respondents in each group)
- Adult Internet Users in Canada Who Go Online At Least Once a Week, by
Province, 2006 (% of respondents)
- Active* Adult Internet Users in Quebec, by Month, 2006 (% of population)
- Top 10 Countries Worldwide, Ranked by Average Monthly Hours Online per
Unique Visitor, by Access Technology, January 2007
- Weekly Time Spent Online by Adult Internet Users in Canada, by Age,
October 2006 (hours)
- Average Number Hours per Week Spent Online by Retired Adults in Select
Countries Worldwide, 2006
- Ability of Adult Consumers in Canada to Keep Pace with Technology Change,
January 2007 (% of respondents)
What Canadians Do Online
- Online Activities of Internet Users in Canada, Q3 2006 (% of respondents)
- Select Online Activities of Adult Internet Users in Quebec, March, June &
December 2006 (% of respondents)
- Attitudes of Adult Consumers in Canada toward the Internet, January 2007
(% of respondents)
- Multitasking Activities of Tweens in English-Speaking Canada While Using
the Internet, September 2006 (% of respondents)
- Adult Internet Users in Canada Who Perform Other Activities "Often" or
"Sometimes" While Accessing the Internet, by Age, 2006 (% of respondents)
- Online Audio and Video Activities of Adult Internet Users in Canada, by
Gender, 2006 (% of respondents)
- Online Audio and Video Activities of Adult Internet Users in Canada, by
Age, 2006 (% of respondents)
- Blogging
- Blog Web Site Visitors in Select Countries Worldwide, October 2006 (% of
Internet users)
- Top 10 Blogging Countries Worldwide, Ranked by Number of Blogs, July 2006
(millions)
- Internet Users in Canada Who Have Recently Visited a Blog, March 2007 (%
of respondents)
- Demographic Profile of Blog Visitors in Canada, March 2007 (% of
respondents in each group)
- Internet Users in Canada Who Visit Blog Sites, by Age, April 30-May 5,
2007 (% of respondents)
- Reliability* of Information on Blogs about Businesses according to
Internet Users in Canada, March 2007 (% of respondents)
- Select Online Activities of Bloggers* vs. Non-Bloggers in Canada, Q1 2007
(% of respondents)
- Social Networking
- Social Networking, Multimedia and Blog Users in Canada, April 2007
(thousands of unique visitors and % reach)
- Active* Internet Users in Select Countries Worldwide Who Have Recently or
Ever Visited Social Networking Web Sites, November-December 2006 (% of
respondents)
- Internet Users in Canada Who Visit Social Networking Sites, by Age, April
30-May 5, 2007 (% of respondents)
- Online Gaming
- Internet Users in Canada Who Use Select Online Social Media, April 30-May
5, 2007 (% of respondents)
- E-Commerce
- Online Shoppers in Canada, 2005-2009 (millions and % of Internet users)
- Online Buyers in Canada, 2005-2009 (millions and % of Internet users)
- Average Annual Amount Spent Online* by Online Buyers in Canada Ages 18+,
2005-2009 (% increase** vs. prior year)
- Products Purchased Online by Internet Users in Canada, 2006 & 2007 (% of
respondents)
- Adult Internet Users in Quebec Who Have Researched or Bought Products
Online, January, April & July 2006 (% of respondents)
- Select Social Networking Activites of Online Buyers vs. Internet Users* in
Canada, April 2007 (% of respondents in each group)
- Mobile Internet Users
- Mobile Phone Subscribers and Penetration in Canada, Q4 2005 & Q4 2006
(millions, % of population and % increase vs. prior year)
- Mobile Device Usage in Canada, by Gender, December 2006 (% of respondents)
- Cheapest Rates for Mobile Data Transfer* among Mobile Operators in Canada
As Compared with Rates of Operators in Other Countries, April 2007
- Average Monthly Internet Access Spending and Premium Amount that Internet
Users in Select Countries Worldwide Would Pay for Mobile Broadband Services,
2006
- Mobile Online Activities
- Adoption Rate* for Mobile Phone Video Capture in the US, Canada and Select
Countries in Western Europe, 2006
- Mobile Game and Music Revenues in Canada, 2002-2010 (millions)
Conclusion
Related Information and Links
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