Table of Contents
Executive Summary
- Online Advertising Spending by Hollywood Studios*, 2006-2011 (millions, %
change and % of total ad spending)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers - Digital Movie Marketing
Online Ad Spending
- MPAA Member Company Distribution of Advertising Costs, by Media, 2002-2006
(% of total)
- MPAA Member Company Average Theatrical Marketing Costs per Film, 2002-2006
(millions)
- MPAA Member Subsidiary/Affiliate* Average Theatrical Marketing Costs per
Film, 2002-2006 (millions)
- MPAA Member Company Subsidiary/Affiliate* Distribution of Advertising
Costs, by Media, 2001-2005 (% of total)
- Top 20 Online Advertisers in the US, Ranked by Spending, 2006 (millions)
- Top 10 Internet Advertisers in the US, Ranked by Estimated Spending, April
2007
Online Movie Destinations
- Top 20 Web Brands in the US, Ranked by Unique Visitors, March 2007
(thousands and hrs:mins:secs)
- Top Five Movie Web Sites among US Internet Users, Ranked by Unique
Visitors, February 2006 & February 2007 (thousands and % change)
- Top 10 Search Terms for the Entertainment-Movie Category in the US, 2006
(% share of searches within that category)
- Place Where US Adult Moviegoers Go First to Look Up Movie Listings, by
Age, June 2006 (% of respondents)
- Source that Most Influenced US Adult Internet Users to Make a Movie Ticket
Purchase, July 2006 (% of respondents)
News from the Front Line: Case Studies
- “High School Musical 2” (Disney, 2007)
- “Evan Almighty” (Universal, 2007)
- “The Golden Compass” (New Line Cinema, 2007)
- “Ratatouille” (Disney and Pixar, 2007)
- “Knocked Up” (Universal, 2006)
- “300” (Warner Bros., 2006)
- “The Number 23” (New Line Cinema, 2007)
The Role Trailers Play
- Types of Content Downloaded and/or Streamed by US Online Video Viewers,
2006 (% of total)
- Types of Online Video that US Online Video Viewers Watch Once a Week or
More, April-May 2007 (% of respondents)
- Types of Online Video Content that US Internet Users Watch Regularly,
March 2007 (% of respondents)
- Types of Video Streamed by US Online Video Streamers, January 2007 (% of
respondents)
- Behavior of US Adult Internet Users after Seeing Online Advertising, July
2006 (% of respondents*)
The Content Delivery Landscape
- US Digital Movie Download Spending, 2006-2011 (millions)
- Movie Download Rental and Sales Revenues in the US and Western Europe,
2011 (millions)
- US Movie Download Revenues, 2006 & 2007 (millions and % increase vs. prior
year)
- US Digital Movie Downloads, Units Sold and Revenues, 2005 & 2010 (millions)
- US Consumer Spending on Online Movie and TV Show Downloads, 2006-2011
(millions)
- Filmed Entertainment Spending in the US, by Category, 2005-2010 (millions)
- US Major Studio Feature Film Revenues, 2006 & 2010 (billions)
- Movie Admissions in the US, 2000-2006 (billions)
- Movie Admissions per Capita in the US, 1980-2006
- Average US Movie Ticket Prices, 2000-2006
- US Box Office Revenues, 2000-2006 (billions)
- Profile of Select US Digital Movie Services, 2007
- Leading Paid Online Video Web Sites in the US, by Downloads, Q3 2006 (%
market share)
Digital Movie Pricing and Availability
- Pricing and Featured Content of Select US Digital Movie Services, 2007
Consumers and Movie Downloads
- Select Online Consumer Activities of US College Students in the Past
Month, by Gender, May 2007 (% of respondents in each group)
- Select Online Video Activities of US College Students in the Past Month,
by Gender, May 2007 (% of respondents in each group)
- US College Students Who Would Pay to Watch TV Shows and/or Movies Online,
by Cost, September-November 2006 (% of respondents)
- US Adult Internet Users Who Are Willing to Pay to Watch Their Favorite
Video Content* Online, November 2006 (% of respondents)
- Online Movie Service Preferences of US Consumers, 2006 (% of respondents)
- US Consumer Attitudes toward Online Video Downloading, 2007 (% of
respondents)
- Select Digital Music and Online Video Activities of Active* Internet Users
in Select Countries** Worldwide, 2005 & 2006 (% of respondents)
- US Tween and Teen Internet Users Who Have Downloaded Select Types of
Online Content without Paying, 2004, 2006 & 2007 (% of respondents)
The Effects of Technology
- Comparative Estimates: US DVR Households, 2006-2011 (millions)
- US DVR* and VOD-Enabled Household Penetration, 2006-2011 (% of TV
households)
- US Digital Video Recorder (DVR) Users, 2004-2010 (millions)
- US Digital Video Recorder (DVR) Household Spending, 2000-2010 (millions
and % increase vs. prior year)
- Leading DVR Providers in the US, by Subscriptions, 2004-2007 (thousands)
- US Home Video Revenues, by Segment, 2006-2015 (% market share)
- US Home Video Revenues, by Segment, 2006-2015 (billions)
- US Next-Generation DVD Player Sales, 2007-2011 (millions of units)
- Worldwide High-Definition DVD Player Sales, 2007 & 2011 (millions)
- Types of High-Definition Broadcasts that US Internet Users Watch
Specifically Because of the Better Quality, August 2006 (% of respondents)
Conclusion
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