Table of Contents
Executive Summary
- Internet Users and Penetration in Select Countries in Western Europe,
2005-2011 (millions and % of population)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers-Western Europe
Internet Access
- Internet Housholds in Select Countries in Western Europe, 2005-2011
(millions)
- Internet Usage Metrics in the US and Select Countries in Europe, April 2007
- Active At-Home Internet Users in Select Countries Worldwide, May & June
2007
- Internet User Penetration for Select Countries in Western Europe, 2006 &
2010 (% of population)
- Average Web Usage in the UK among At-Home and At-Work Internet Users, June
2007
- UK Internet Households and Penetration, 2006 & 2007 (millions and % of
households)
- Average Web Usage in France among At-Home and At-Work Internet Users,
January-July 2007
- Average Web Usage in Spain among At-Home Internet Users, January-June 2007*
- Frequency of Internet Usage in Spain, March 2007 (% of respondents)
- Internet Users in Ireland, by Frequency and Access Location, February 2006
(% of respondents)
- Home and Work Access
- Internet Users in Select Countries in Europe, by Access Location, 2006
(% of respondents)
- Internet Users in France, by Access Location, June 2006 & June 2007 (%
of respondents)
- At-Work Internet Users in Germany, 2003-2007 (% of total Internet users)
- Internet Users in Germany, by Access Location, 2007 (% of respondents)
- UK Adult Internet Users, by Access Location, Q1 2007 (% of respondents)
- Broadband Penetration
- Broadband Lines Worldwide, by Region, Q1 2007 (% of total)
- Top 10 Countries Worldwide, Ranked by Broadband Lines, Q1 2007 (millions)
- Broadband Households in Select Countries in Western Europe, 2005-2011
(millions)
- Broadband Households and Penetration in Select Countries in Western
Europe, 2005-2011 (millions and % of total households)
- Broadband and Total UK Internet Households, 2002-Q1 2007 (millions)
The Online Audience
- Age and Gender
- Internet Users in Select Countries in Western Europe, by Age and Gender,
September-December 2006 (% of respondents)
- Internet Users in France, by Age and Gender, December 2004 & June 2006
(% of respondents)
- Internet Users and Non-Internet Users in Germany, by Age, 2007 (% of
respondents in each group)
- Internet Users vs. Total Population in Germany, by Age and Gender, 2007
(% of respondents)
- Time Spent Online by UK Internet Users, by Age and Gender, April 2007 (%
of total time)
- Internet Penetration in Italy, by Age and Gender, 2006 (% of population
in each group)
- Adults in Ireland Who Have Used a Computer or the Internet, by Age and
Gender, February 2006 (% of respondents in each category)
- Older Internet Users
- Types of Web Sites Used by Senior Internet Users in Select Countries* in
Western Europe, September 2006 (% of respondents)
- Internet Users in the UK, by Age, April 2007 (% of each group)
- Time Spent Online per Day by Teen and Young Adult Internet Users in
Select Countries in Western Europe, September-December 2006 (% of
respondents)
- Time Spent Online per Day by Adult Internet Users in Select Countries in
Western Europe, September-December 2006 (% of respondents)
- Education and Income
- Internet Users vs. Total Population in Germany, by Education, 2007 (% of
respondents)
- UK Household Penetration of Telecommunication Services, by Income, Q1
2007 (% households in each group)
- Affluent Internet Users* in the US, Australia and Select Countries in
Western Europe, June 2007 (% of total Internet population per country)
What Europeans Do Online
- Online Activities Conducted* by Internet Users in Select Countries in
Western Europe, 2006 (% of respondents)
- Web Categories Accounting for the Most Time Spent Online by Internet Users
in the UK, June 2007 (% of total time, billions of minutes, hrs:mins:secs)
- Online Activities* of Internet Users in Germany, 2007 (% of respondents)
- Online Activities of Internet Users in Italy, 2005 & 2006 (% of
respondents)
- Online Activities of Internet Users in Spain, March 2007 (% of respondents)
- Usefulness of Select Web 2.0 Functions according to Internet Users in
Select Countries in Western Europe, by Age, December 2006 (% of respondents)
- Online Activities of Internet Users in Ireland, February 2006 (% of
respondents)
- Select Online Activities of Teen and Young Adult Internet Users in Select
Countries in Western Europe, September-December 2006 (% of respondents)
- Select Online Activities of Adult Internet Users in Select Countries in
Western Europe, September-December 2006 (% of respondents)
- Types of Web Sites Visited by Online Females with Children* in Select
Countries** in Western Europe, September 2006 (% of respondents)
- Web TV and Video Streaming
- Broadband Users in Select Countries in Western Europe Who Have Watched
Previews or Episodes of Favorite TV Programs Online, December 2006-January
2007 (% of respondents)
- Online Video Streaming Viewers among Internet Users in Select Countries
Worldwide, April 2007
- Social Networking
- Frequency of Social Networking Usage according to Internet Users in
Select Countries in Western Europe, 2007 (% of respondents)
- Time Spent on Social Networking Sites according to Internet Users in
Select Countries in Western Europe, 2007 (% of respondents)
- Worldwide Visitors to Select* Social Networking Sites, by Region, June
2007 (% share of unique visitors)
- Leading Reasons for Using Social Networks according to Internet Users in
Select Countries in Western Europe, 2007 (% of respondents)
- Actions Taken As a Result of Visiting Friends' Social Network Pages
according to Internet Users in Select Countries in Western Europe, 2007 (%
of respondents)
- Primary Reason that UK Adult Internet Users Have Contributed to a Social
Networking and/or User-Generated Content Web Site, April-May 2007 (% of
respondents)
- UK Visitors to Select Social Networking Sites, January & July 2007 (%
reach and % change)
- Leading Social Networking Sites among Internet Users in France, July
2007 (thousands of unique visitors)
- Blogging
E-Commerce
- B2C E-Commerce Sales* in Europe**, 2006-2011 (billions and % increase vs.
prior year***)
- Average Spend* and Number of Online Purchases* per Online Buyer in Select
Countries in Western Europe, September 2006
- Key B2C E-Commerce Metrics for the Top Three Markets in Europe, 2006
- Distribution of B2C E-Commerce Sales* in Europe, 2006 & 2011 (% of total)
- Online Buyers* in France, Germany and the UK, 2006 & 2011 (millions and
CAGR)
- B2C E-Commerce Sales in Western Europe*, by Select Purchase Categories,
2006 (% of total)
- Products and Services Purchased Online by Online Buyers* in Select
Countries in Western Europe, 2006 (% of respondents)
- Leading Categories of Online Purchases in Germany, 2007 (% of respondents)
- Online Buyers in France, Q4 2002-Q2 2007 (millions and % of Internet users)
- Online Buyers in France, by Age, 2007 (% of total)
Mobile Internet Users
- Internet Users and Mobile Internet Penetration in the US and Select
Countries in Western Europe, September 2006 (thousands and % of online
population)
- Planned Mobile Internet Usage in the Next Year by Mobile Internet Users in
the US and Select Countries in Western Europe, December 2006 (% of respondents)
- Most Popular Web Site Categories among Mobile Internet Users in the US and
Select Countries in Western Europe, September 2006 (% of respondents)
- Usage of Mobile E-Mail, Internet and Chat among Mobile Internet Users in
France, by Age, August 2006 (% of respondents)
- Mobile Content, Applications and M-Commerce Activities of Mobile Phone
Users in the US and Select Countries in Western Europe*, December 2006 (% of
respondents)
- Internet and/or Mobile Content Categories Used by Mobile Internet Users in
Select Countries in Western Europe, December 2006 (% of respondents)
- Mobile Phone Subscribers in the US and Select Countries in Western Europe
Who Access Mobile Social Networking Sites or Blogs, by Frequency of Usage,
June 2007 (% of respondents)
- Mobile Internet Users, Mobile Search Users and Mobile Search Advertising
Revenues in Western Europe*, 2006-2011 (millions)
Conclusion
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