US Online Overview

Executive Summary

• Internet Users and Penetration in the US, 2005-2011 (millions and % of population)
• Average Annual Amount US Online Buyers Spend Online, 2006-2011 (% increase vs. prior year)

The Economy

Internet Access

• Comparative Estimates: US Internet Users, 2006-2011 (millions)
• Comparative Estimates: US Internet Penetration, 2006-2011 (% of total population)
• US Internet Users, by Access Location, May 2006 & May 2007 (thousands and % increase vs. prior year)
• Internet Penetration and Usage in Europe* and the US, April 2007

Broadband

• Broadband vs. Dial-Up Internet Households and Penetration in the US, 2005-2011 (millions and % of total households)
• Top 10 Countries Worldwide, Ranked by Broadband Lines, Q1 2007 (millions)
• US Household Internet Users, by Access Technology, April-May 2007 (% of respondents)
• US Broadband Subscribers and Net Additions, by Service Provider, Q2 2007
• US Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues, 2006-2011 (millions)

Internet Demographics

• US Internet Users, by Age and Gender, July 2007 (thousands and % of total in each group)
• Demographic Profile of US Adults with Home Broadband Access, 2005-2007 (% of respondents in each group)
• Demographic Profile of US Online Video Viewers, February-March 2007 (% of respondents in each group)

Internet Usage

• Key US TV and Internet Metrics, 2006 & 2011 (millions)
• Online Activities of US Broadband Users, 2007 (% of total time spent online)
• Online Activities Performed Weekly* according to US Consumers, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
• Top 20 Most Popular Web Sites in the US, Ranked by Market Share of Visits, September 2007
• Top 10 Video Sites in the US, Ranked by Unique Visitors, August 2006 & August 2007 (thousands and % increase/decrease vs. prior year)
• Types of Online Videos that US Online Video Viewers Have Watched and/or Downloaded, July 2007 (% of respondents)
• Select Types of Online Content Services Used by US Adult Internet Users, April 2007 (% of respondents)
• Time Spent per Week on Social Networking Sites according to US Tween and Teen Internet Users, March 2007 (% of respondents)
• Comparative Estimates: US College Students Who Use Social Networking Sites, 2007 (% of respondents and frequency of use)
• Top 10 Blogs in the US, Ranked by Unique Visitors, August 2006 & August 2007 (thousands and % increase/decrease vs. prior year)
• Primary Reason for Reading Blogs among US Adult Blog Readers, July-August 2007 (% of respondents)

E-Commerce

• Comparative Estimates: US Retail E-Commerce Sales, 2006-2011 (billions)
• Comparative Estimates: US Online Buyers, 2005-2011 (% of Internet users)
• Average Annual Amount US Online Buyers Spend Online, 2006-2011 (% increase vs. prior year)
• US Retail E-Commerce*, by Quarter, Q2 2000-Q2 2007 (billions and % total retail sales)
• Top 10 Online Retailers in the US, Ranked by Unique Visitor-to-Buyer Conversion Rate, July 2007
• Leading US Retail E-Commerce Sales Categories, 2006 (billions)
• Top US 10 Online Retail Categories, Ranked by Average Order Size, July 2007
• US Retail E-Commerce Sales Growth for Select Categories, Q2 2007 (% increase vs. prior year)
• US Online Holiday Retail Sales, Q4 2006 & Q4 2007 (billions)
• Select Methods by which US Online Buyers Accessed Retail Web Sites, 2005 & 2007 (% of respondents)
• Select Retail Web Site Features that Are Very Important to Shopping and Purchasing Decisions of US Online Buyers, August 2007 (% of respondents)
• Reasons that Online vs. Offline Shopping Is More Convenient or Better according to US Online Shoppers, June-July 2007 (% of respondents)
• Concern among US Adult Internet Users toward Security of Credit Card Information during Online Purchase, 2001-2006 (% of respondents)

Other Digital Channels

• Top 10 US Mobile Download Categories, Ranked by Sales, Q2 2007 (% market share)
• US Mobile Search Revenues, 2007-2012 (millions)
• US Mobile Video Revenues, Subscribers and Penetration, Q1 2006 & Q1 2007 (millions, % of total mobile subscribers and % increase vs. prior year)
• US Online Music Revenues, 2006-2011 (billions)
• US HDTV Households, 2007 & 2012 (millions)
• Comparative Estimates: US DVR Households, 2006-2012 (millions)
• Comparative Estimates: US VOD-Enabled Households, 2006-2011 (millions)
• Online Advertising and Marketing
• US Online Advertising Spending, 2001-2011 (billions)
• US Online Advertising Spending Growth, 2001-2011 (% increase/decrease vs. prior year)
• US Advertising Spending, by Media, First half 2006 & First half 2007 (millions and % increase/decrease vs. prior year)
• US Online Advertising Spending, by Industry, July 2007 (% market share)
• Top 10 Online Advertisers in the US, Ranked by Estimated Spending, August 2007
• Advertising Trends
  • US Online Advertising Spending, by Segment, 2006 & 2011 (millions)
  • US Online Advertising Spending, by Format, 2006-2011 (millions)
  • US Emerging Media Advertising Spending, by Media, 2006-2008 (millions)
  • Embedded and Pre-Roll* Video Advertising Spending in the US, 2007 & 2008 (% of total video advertising spending)
  • US Online Advertising Spending, by Format, 2006-2011 (% of total online ad spending and billions)
  • New Media Platforms Used Whose Effectiveness/ROI Is Measured by Marketers at US B2B and B2C Companies, June 2007 (% of respondents in each group)

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