Table of Contents
Executive Summary
- Internet Users and Penetration in the US, 2005-2011 (millions and % of
population)
- Average Annual Amount US Online Buyers Spend Online, 2006-2011 (% increase
vs. prior year)
The Economy
Internet Access
- Comparative Estimates: US Internet Users, 2006-2011 (millions)
- Comparative Estimates: US Internet Penetration, 2006-2011 (% of total
population)
- US Internet Users, by Access Location, May 2006 & May 2007 (thousands and
% increase vs. prior year)
- Internet Penetration and Usage in Europe* and the US, April 2007
Broadband
- Broadband vs. Dial-Up Internet Households and Penetration in the US,
2005-2011 (millions and % of total households)
- Top 10 Countries Worldwide, Ranked by Broadband Lines, Q1 2007 (millions)
- US Household Internet Users, by Access Technology, April-May 2007 (% of
respondents)
- US Broadband Subscribers and Net Additions, by Service Provider, Q2 2007
- US Mobile Internet Users, Mobile Search Users and Mobile Search
Advertising Revenues, 2006-2011 (millions)
Internet Demographics
- US Internet Users, by Age and Gender, July 2007 (thousands and % of total
in each group)
- Demographic Profile of US Adults with Home Broadband Access, 2005-2007 (%
of respondents in each group)
- Demographic Profile of US Online Video Viewers, February-March 2007 (% of
respondents in each group)
Internet Usage
- Key US TV and Internet Metrics, 2006 & 2011 (millions)
- Online Activities of US Broadband Users, 2007 (% of total time spent
online)
- Online Activities Performed Weekly* according to US Consumers, by Age,
February 23, 2007-March 6, 2007 (% of respondents in each group)
- Top 20 Most Popular Web Sites in the US, Ranked by Market Share of Visits,
September 2007
- Top 10 Video Sites in the US, Ranked by Unique Visitors, August 2006 &
August 2007 (thousands and % increase/decrease vs. prior year)
- Types of Online Videos that US Online Video Viewers Have Watched and/or
Downloaded, July 2007 (% of respondents)
- Select Types of Online Content Services Used by US Adult Internet Users,
April 2007 (% of respondents)
- Time Spent per Week on Social Networking Sites according to US Tween and
Teen Internet Users, March 2007 (% of respondents)
- Comparative Estimates: US College Students Who Use Social Networking
Sites, 2007 (% of respondents and frequency of use)
- Top 10 Blogs in the US, Ranked by Unique Visitors, August 2006 & August
2007 (thousands and % increase/decrease vs. prior year)
- Primary Reason for Reading Blogs among US Adult Blog Readers, July-August
2007 (% of respondents)
E-Commerce
- Comparative Estimates: US Retail E-Commerce Sales, 2006-2011 (billions)
- Comparative Estimates: US Online Buyers, 2005-2011 (% of Internet users)
- Average Annual Amount US Online Buyers Spend Online, 2006-2011 (% increase
vs. prior year)
- US Retail E-Commerce*, by Quarter, Q2 2000-Q2 2007 (billions and % total
retail sales)
- Top 10 Online Retailers in the US, Ranked by Unique Visitor-to-Buyer
Conversion Rate, July 2007
- Leading US Retail E-Commerce Sales Categories, 2006 (billions)
- Top US 10 Online Retail Categories, Ranked by Average Order Size, July 2007
- US Retail E-Commerce Sales Growth for Select Categories, Q2 2007 (%
increase vs. prior year)
- US Online Holiday Retail Sales, Q4 2006 & Q4 2007 (billions)
- Select Methods by which US Online Buyers Accessed Retail Web Sites, 2005 &
2007 (% of respondents)
- Select Retail Web Site Features that Are Very Important to Shopping and
Purchasing Decisions of US Online Buyers, August 2007 (% of respondents)
- Reasons that Online vs. Offline Shopping Is More Convenient or Better
according to US Online Shoppers, June-July 2007 (% of respondents)
- Concern among US Adult Internet Users toward Security of Credit Card
Information during Online Purchase, 2001-2006 (% of respondents)
Other Digital Channels
- Top 10 US Mobile Download Categories, Ranked by Sales, Q2 2007 (% market
share)
- US Mobile Search Revenues, 2007-2012 (millions)
- US Mobile Video Revenues, Subscribers and Penetration, Q1 2006 & Q1 2007
(millions, % of total mobile subscribers and % increase vs. prior year)
- US Online Music Revenues, 2006-2011 (billions)
- US HDTV Households, 2007 & 2012 (millions)
- Comparative Estimates: US DVR Households, 2006-2012 (millions)
- Comparative Estimates: US VOD-Enabled Households, 2006-2011 (millions)
- Online Advertising and Marketing
- US Online Advertising Spending, 2001-2011 (billions)
- US Online Advertising Spending Growth, 2001-2011 (% increase/decrease vs.
prior year)
- US Advertising Spending, by Media, First half 2006 & First half 2007
(millions and % increase/decrease vs. prior year)
- US Online Advertising Spending, by Industry, July 2007 (% market share)
- Top 10 Online Advertisers in the US, Ranked by Estimated Spending, August
2007
- Advertising Trends
- US Online Advertising Spending, by Segment, 2006 & 2011 (millions)
- US Online Advertising Spending, by Format, 2006-2011 (millions)
- US Emerging Media Advertising Spending, by Media, 2006-2008 (millions)
- Embedded and Pre-Roll* Video Advertising Spending in the US, 2007 & 2008
(% of total video advertising spending)
- US Online Advertising Spending, by Format, 2006-2011 (% of total online
ad spending and billions)
- New Media Platforms Used Whose Effectiveness/ROI Is Measured by
Marketers at US B2B and B2C Companies, June 2007 (% of respondents in each
group)
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