Newspapers and Magazines Online: Content Still King

Executive Summary

• Online Advertising Spending by US Newspapers and Magazines* vs. All Media Companies**, 2006-2011 (millions and % increase vs. prior year)
• Issues & Questions

The eMarketer View

• Key eMarketer Numbers - Newspapers and Magazines Online

Publishers as Advertisers

• US Advertising Spending* by Newspapers and Magazines, 2004-2006 (thousands)
• US Advertising Spending by National Newspapers, by Media, 2004-2006 (thousands)
• US Advertising Spending by National Newspapers, by Media, 2004-2006 (% of total)
• US Advertising Spending by Local Newspapers, by Media, 2004-2006 (thousands)
• US Advertising Spending by Local Newspapers, by Media, 2004-2006 (% of total)
• US Advertising Spending by Magazines, by Media, 2004-2006 (thousands)
• US Advertising Spending by Magazines, by Media, 2004-2006 (% of total)

The Shift Online

• Online Advertising Spending by US Newspapers and Magazines* vs. All Media Companies**, 2006-2011 (millions and % increase vs. prior year)
• US Newspaper and Magazine Online Spending, 2007-2011 (millions)
• US Newspaper and Magazine Online Spending, 2001-2006 & 2006-2011 (CAGR*)

The Revenue Picture

• Advertising Spending Worldwide, by Media, 2005-2009 (% of total ad spending)
• US Newspaper Online Advertising Revenue Growth, Q1 2006 & Q1 2007 (% increase vs. prior year)
• US Newspaper Print Advertising Revenue Growth, by Quarter and Category, Q1 & Q2 2007 (% decrease vs. prior quarter)

Online Content Trends

• Share of Total Time Spent Online by US Internet Users, by Activity, 2003 & 2007 (% of total and % change)
• Most Relevant Digital Advertising Business Model* to Media and Entertainment Executives in North America, Europe and Asia, Q1 2007 (% of respondents)
• Categories of Planned Digital Advertising Spending* by Media and Entertainment Executives in North America, Europe and Asia, Q1 2007 (% of respondents)
• Content Strategies
  • Interactive Features Offered on the Web Sites of the Top 100* US Newspapers, 2006 & 2007 (% of total)
  • Interactive Features Offered on the Web Sites of the Top 100* US Newspapers and the Top 50* US Consumer Magazines, 2007 (% of total)
• Video
  • US Online Video Viewers As a Percent of Internet Users, 2006-2011
  • Type of Online Video Offered on the Web Sites of the Top 100* US Newspapers, 2007 (% of total)
  • Web Sites on which US Adult Internet Users Have Watched Online Video, by Age, December 2006 (% of respondents in each group)
  • Leading Online Video Content Categories Used by US Online Video Streamers, Second half 2006 & First half 2007 (% of respondents)
  • Preference for Free Online Video with Ads vs. Paid Online Video without Ads among US Online Video Viewers, July-August 2006 (% of respondents)
  • Time until User-Generated Content (UGC) Profitability for Entertainment Executives in North America, Europe and Asia, Q1 2007 (% of respondents)
• Mobile
  • Mobile Phone Activities of US Adult Internet Users, April 2007 (% of respondents)
  • Select Daily Mobile Content Activities of US Adult Mobile Phone Users, by Age, July 2007 (% of respondents in each group)
  • US Online Video Viewers on Mobile Devices and/or MP3 Players, by Frequency, April-May 2007 (% of respondents)
  • Types of Online Video Watched by US Online Video Viewers on Mobile Devices and/or MP3 Players, April-May 2007 (% of respondents)
  • Online Activities Related to Their Passions according to US Internet Users, 2007 (% of respondents)
  • US Adult Consumers Who Have Seen and Are Interested* in Advertising in Alternative Media, by Age, March 2005-April 2007 (% of respondents in each group)
  • Leading Time Inc. Web Sites among US Internet Users, Ranked by Unique Visitors, August 2007 (thousands and mins:secs per user)

Consumer Attitudes and Behavior

• US Internet Users Who Visit Magazine Web Sites and Access Magazine Content Online Only, by Age and Gender, May 2007 (average % of each group)
• Average Unique Visitor Traffic Metrics for US Newspaper Web Sites, Q2 2006 vs. Q2 2007
• Attitudes of US Adults toward Select News Media, by Main News Source, July 2007 (% of respondents)
• Reasons that US Adult Internet Users May Not Read Newspapers Regularly, May 2007 (% of respondents)
• Top 30 News and Media Web Sites among US Internet Users, Ranked by Page Impressions, June 2007 (% market share)
• Time Spent on Media
  • Time Spent* Reading Select Media according to US Consumers, by Age, February 23, 2007-March 6, 2007 (mean number of hours per week)
  • Media Activities of US Consumers While Reading the Newspaper, December 2006 & July 2007 (% of respondents)
  • Media Activities of US Consumers While Reading Magazines, December 2006 & July 2007 (% of respondents)
  • Percent of Time Spent Using Select Media that Is Shared with Simultaneous Usage of Other Media among US Consumers Ages 14-27, February 2006 & February 2007
• Actions Taken
  • Leading Media that Prompt Online Searches by US Consumers, 2007 (% of respondents)
  • Select Reactions and Behaviors of US Online Video Viewers Who Have Seen an Online Video Advertisement, by Type of Web Site, April-May 2007 (% of respondents)

Conclusion

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