Table of Contents
Executive Summary
- US Online and Total Media Advertising Spending, 2006-2011 (billions and %
of total media spending)
- Issues & Questions
The eMarketer View
- Key eMarketer Numbers: US Advertising Spending
Internet Ad Spending
- US Online Advertising Spending, 2001-2011 (billions)
- US Online Advertising Spending Growth, 2001-2011 (% increase/decrease vs.
prior year)
- Average Annual Online Advertising Spending per US Internet User, 2001-2011
- Online Channels Used to Sell Products or Services according to Marketing
Executives Worldwide, July 2007 (% of respondents)
- Online Marketing Tactics Used by Companies Worldwide, July 2007 (% of
respondents)
- Types of Advertising Trusted by Internet Users Worldwide, April 2007 (% of
respondents)
- Close-Up: Quarter by Quarter
- US Online Advertising Spending, by Quarter, Q1 2005-Q4 2007 (billions)
- US Online Advertising Spending Growth, by Quarter, Q1 2005-Q4 2007 (%
increase/decrease vs. prior year and % increase/decrease vs. same quarter
prior year)
- Comparative Estimates: Internet Ad Spending
- Comparative Estimates: US Online Advertising Spending, 2007 (billions)
- Comparative Estimates: US Online Advertising Spending Growth, 2007 (%
increase vs. prior year)
- Comparative Estimates: US Online Advertising Spending, 2006-2011
(billions)
- Comparative Estimates: US Online Advertising Spending Growth, 2006-2011
(% increase vs. prior year)
- Top Advertisers Online
- Online Advertising Spending' s Share among Top 25 US Advertisers, Ranked
by Total US Advertising Spending*, 2005 & 2006 (thousands and % of total)
- Internet' s Share of US Total Media Advertising Spending among Leading
100 US Advertisers, by Industry, 2005 & 2006 (% of total spending and %
increase/decrease vs. prior year)
- Internet' s Share of US Total Media Advertising Spending among Leading
100 US Advertisers and All Advertisers, 2002-2006 (% of total)
- Percent of Leading 100 US Advertisers with US Online Advertising
Spending Growth that Is Higher than Total Media Advertising Spending Growth,
2003-2006
- US Advertising Spending among Leading 100 Advertisers and All
Advertisers, by Media, 2005 & 2006 (millions and % increase/decrease vs.
prior year)
- Barriers to Using Online Marketing according to Marketing Executives*
Worldwide, July 2007 (% of respondents)
- Top 25* Companies** for US Online Advertising Spending among Leading 100
US Advertisers, 2005 & 2006 (thousands and % increase/decrease vs. prior
year)
- Top 25* Companies** for US Online Advertising Spending Growth among
Leading 100 US Advertisers, 2005 & 2006 (thousands and % increase/decrease
vs. prior year)
- Top 10 US Companies, Ranked by Online Advertising Spending*, 2005 & 2006
(millions and % increase/decrease vs. prior year and % of total)
- Top 25* Companies** among Leading 100 US Advertisers for US Online
Advertising Spending' s Share of Total Advertising Spending, 2005 & 2006 (%
of total)
- Online Advertising Spending among 100 Leading US Advertisers, Ranked by
Total US Advertising Spending*, 2005 & 2006 (thousands and %
increase/decrease vs. prior year)
- Web Portal Revenues
- US Online Advertising Revenues* at Google, Yahoo!, AOL and MSN As a
Percent of Total Online Advertising Spending, 2004-2007
- US Online Advertising Revenues* at Google, Yahoo!, AOL and MSN,
2004-2007 (millions)
- US Online Advertising Revenue* Growth at Google, Yahoo!, AOL and MSN,
2005-2007 (% increase vs. prior year)
- US Online Advertising Revenues* at Google, Yahoo!, AOL and MSN As a
Percent of Total Media Advertising Spending, 2004-2007
- Select US Leading Media Company Advertising Revenues, by Segment, Q2
2006 & Q2 2007 (millions and % increase/decrease vs. prior year)
- Factors Shaping Internet Advertising
- US Online Advertising Spending by Financial Services and Insurance
Companies, 2006-2011 (billions and % of total)
- Top 10 Advertisers for Online CPM*-Priced Display Advertising in the US,
Ranked by Estimated Spending**, 2006-2008 (millions)
- Top 10 Advertisers for Online CPM*-Priced Display Advertising in the US,
Ranked by Estimated Spending**, July-September 2007 (% of total and millions)
- Top 10 Advertisers for Online CPM*-Priced Display Advertising Spending
Growth in the US, Ranked by Estimated Spending**, July-September 2007 (%
increase/decrease vs. prior month)
- Average CPM* for Online Display Advertising Impressions among the Top
10** Online Advertisers in the US, June-September 2007
Online Ad Formats
- US Online Advertising Spending, by Format, 2006-2011 (% of total online ad
spending and billions)
- US Online Advertising Spending, by Format, 2006-2011 (millions)
- US Online Advertising and Marketing Spending, by Format, 2004-2010 (% of
total)
- US Online Advertising Spending Growth, by Format, 2006-2011 (%
increase/decrease vs. prior year)
- US Online Advertising and Marketing Spending Growth, by Format, 2005-2010
(% increase vs. prior year)
- Comparative Estimates: Internet Formats
- Comparative Estimates: US Online Advertising Spending, by Format, 2007
(millions)
- Comparative Estimates: US Online Advertising Spending, by Format, 2009
(millions)
- Comparative Estimates: US Online Advertising Spending, by Format, 2007
(% of total and billions)
- Comparative Estimates: US Online Advertising Spending, by Format, 2009
(% of total and billions)
- Comparative Estimates: US Online Advertising Spending Growth, by Format,
2007 (% increase/decrease vs. prior year)
- Comparative Estimates: US Online Advertising Spending Growth, by Format,
2009 (% increase/decrease vs. prior year)
- Advertising Objectives
- US Online Advertising Spending, by Objective, 2006-2011 (% of total)
- US Online Advertising Spending, by Objective, 2006-2011 (billions)
- US Online Advertising Spending Growth, by Objective, 2006-2011 (%
increase/decrease vs. prior year)
- Media that Will Represent the Largest Increase in Spending* for Their
Top Client or Brand according to US Marketing Executives, by Clients' Budget
Size, March 2007 (% of respondents)
- Marketing Goals that Companies Worldwide Are Trying to Achieve Using
Select Online Marketing Tactics, July 2007 (% of respondents*)
Total Media Ad Spending
- Top 25* Companies among Leading 100 US Advertisers with Lowest Percentage
of Their Advertising Spending Going to Traditional Media**, 2006
- US Total Media Advertising Spending Growth, 2001-2011 (% increase/decrease
vs. prior year)
- US Total Media Advertising Spending, 2001-2011 (billions)
- Comparative Estimates: Total Media
- Comparative Estimates: US Total Media Advertising Spending, 2007
(billions)
- Comparative Estimates: US Total Media Advertising Spending Growth, 2007
(% increase vs. prior year)
- Comparative Estimates: US Total Media Advertising Spending, 2006-2011
(billions)
- Comparative Estimates: US Total Media Advertising Spending Growth,
2006-2011 (% increase/decrease vs. prior year)
Internet vs. Other Media
- US Online Advertising Spending vs. Radio Advertising Spending, 2006-2011
(billions)
- US Advertising Spending, by Media, First half 2006 & First half 2007 (%
market share)
- US Online Advertising Spending As a Percent of Total Media Advertising
Spending, 2001-2011
- US Advertising Spending Growth Rates for Total Media, Online Advertising
and Total Media without the Internet, 2006-2011 (% increase/decrease vs. prior
year)
- Media that Will Take the Biggest Hit over the Next Few Years according US
Marketing Executives, by Clients' Budget Size, March 2007 (% of respondents)
- Comparative Estimates: Internet as a Percent of Total Media
- Comparative Estimates: US Online Advertising As a Percent of Total Media
Advertising Spending, 2006-2011
Total Spending: Top Advertisers and Industries
- Top 25 US Advertisers, Ranked by Total Advertising Spending, 2005 & 2006
(millions and % change)
- Top 25* Companies** for US Total Media Advertising Spending Growth among
Leading 100 US Advertisers, 2005 & 2006 (thousands and % increase vs. prior
year)
- Top 10 US Advertisers, Ranked by Advertising Spending, First half 2006 &
First half 2007 (millions and % increase/decrease vs. prior year)
- Spending Increases and Decreases among Top 10 US Advertisers, Ranked by
Total Advertising Spending, First half 2007 vs. First half 2007 (millions)
- By Industry
- US Advertising Spending, by Industry/Category, 2006 (millions and %
change)
- Top 10 US Advertising Categories, Ranked by Spending, First half 2006 &
First half 2007 (millions and increase/decrease vs. prior year)
- Top 10 US Advertising Categories, Ranked by Spending Increases and
Decreases, First half 2007 vs. First half 2006 (millions)
- US Total Media Advertising Spending among Leading 100 US Advertisers, by
Industry, 2005 & 2006 (millions and % increase/decrease vs. prior year)
Ad Spending by Media
- US Advertising Spending, by Media, 2005 & 2006 (millions and %
increase/decrease vs. prior year)
- US Advertising Spending, by Media, 2005 & 2006 (millions and %
increase/decrease vs. prior year)
- Leading 100 US Advertisers' Share of Each Medium' s US Advertising
Spending, 2005 & 2006 (% of total spending and % increase/decrease vs. prior
year)
- US Advertising Spending, by Media, First half 2006 & First half 2007
(millions and % increase/decrease vs. prior year)
- US Advertising Spending Increases and Decreases, by Media, First half 2007
vs. First half 2006 (millions)
- Comparative Estimates: By Media
- Comparative Estimates: US Advertising Spending, by Media, 2007 (% of
total and millions)
- Comparative Estimates: US Advertising Spending Growth, by Media, 2007 (%
increase/decrease vs. prior year)
- Comparative Estimates: US Advertising Spending, by Media, 2007 (millions)
Conclusion
Appendix: Media Spending Statistics
- Media Growth Rates
- US Advertising Spending Growth, by Media, 2007 & 2008 (%
increase/decrease vs. prior year)
- US Advertising Spending Growth, by Media, 2007-2009 (% increase/decrease
vs. prior year)
- US Advertising Spending Growth, by Media, 2006 & 2007 (%
increase/decrease vs. prior year)
- US Advertising Spending Growth, by Media, 2007 & 2008 (%
increase/decrease vs. prior year)
- Media Dollars
- US Advertising Spending, by Media, 2006-2008 (millions)
- US Advertising Spending, by Media, 2006-2009 (millions)
- US Advertising Spending, by Media, 2005-2007 (millions)
- US Advertising Spending, by Media, 2006 & 2007 (millions)
- US Advertising Spending, by Media, 2006-2008 (millions)
- Media Market Shares
- US Advertising Spending, by Media, 2006-2008 (% of total and millions)
- US Advertising Spending, by Media, 2006-2009 (% of total and millions)
- US Advertising Spending, by Media, 2005-2007 (% of total and millions)
- US Advertising Spending, by Media, 2005 & 2006 (% of grand total and
millions)
- US Advertising Spending, by Media, 2006 & 2007 (% of total and millions)
- US Advertising Spending, by Media, 2006-2008 (% of total and millions)
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