Online Holiday Shopping

Executive Summary

• US Retail E-Commerce Holiday Season Sales, 2003-2007 (billions and % increase vs. prior year)
• Key Questions

The eMarketer View

• Key eMarketer Numbers - US Online Holiday Shopping

Holiday Shopping Outlook

• Comparative Estimates: US Holiday Season Retail Sales Growth, 2007 (% increase vs. prior year)
• US Holiday Season Retail Sales*, 2001-2006 (billions and % increase vs. prior year)

Online Holiday Market Trends

• US Retail E-Commerce Holiday Season Sales Model, 2003-2007
• US Retail E-Commerce Holiday Season Sales, 2003-2007 (billions and % increase vs. prior year)
• Comparative Estimates: US Retail E-Commerce Holiday Season Sales, 2007 (billions and % increase vs. prior year)
• Percent of Annual US Retail E-Commerce Sales Attributed to the Holiday Shopping Season, 2003-2007
• US Holiday Season Online Buyers*, 2003-2007 (millions and % of total online buyers**)
• Average Amount Spent Online by US Holiday Season Online Buyers, 2003-2007 (dollars and % of total average annual spending per online buyer)
• US Q4 Retail E-Commerce Sales, 2002-2007 (billions and % increase vs. prior year)
• US Retail E-Commerce Sales, by Quarter, 2007 (billions and % of total)

Anatomy of the Online Holiday Shopping Season

• Month during which US Internet Users Plan to Begin Shopping for the Holiday Season, April 2007 (% of respondents)
• US Retail E-Commerce Sales Growth, by Week Ended, Holiday season 2006 (% increase vs. prior year)
• Record-Setting Days for US Retail E-Commerce Holiday Sales, November-December 2006 (millions)
• Daily Traffic to Sites in Nielsen' s Holiday eShopping Index among US Internet Users, December 11-17, 2006 (thousands)

Online Retailers and Shopping Categories

• Top 10 Holiday Season US Retail E-Commerce Web Sites, Ranked by Spending, November 1-December 26, 2006
• Leading Online Shopping Destinations among US Internet Users on the Biggest Online Shopping Day of the Holiday Season, by Unique Visitors, December 12, 2006 (thousands)
• US SMBs that Have a Company Web Site, 1997, 2000 & 2007 (% of respondents)
• US Retail E-Commerce Holiday Sales* Growth, by Category, November 1-December 26, 2006 (% increase vs. prior year)

The Consumer Decision-Making Process

• Leading Resources for Gift Ideas during the Holiday Season according to US Internet Users, April 2007 (% of respondents)
• Select Types of Marketing and Advertising that Influence Purchase Decisions of US Internet Users during the Holiday Season, April 2007 (% of respondents)
• Emerging Media that Most Influenced US Adult Consumers to Purchase Products Launched in 2006, by Buyer Type, December 2006 (% of respondents in each group)
• US Online Video Advertising Spending, 2001-2011 (millions)
• Type of Web Site Used Most by US Internet Users for Shopping* Online during the Holiday Season, April 2007 (% of respondents)
• Online Shopping Activities of US Adult Internet Users, September 2007 (% of respondents)
• Types of Products for which US Internet Users Search Online during the Holiday Season, April 2007 (% of respondents)
• Cross-Channel Shopping
  • Purchase Habits of US Adult Online Shoppers, September 2007 (% of respondents)
  • Black Friday* Web Site Visits by US Internet Users, November 19-25, 2006 (% market share)
  • Select Multi-Channel Features Offered by US Leading Online Retailers, Q4 2006 (% of sites surveyed)
  • Select Community Features Offered by US Leading Online Retailers, Q4 2006 (% of sites surveyed)
  • Media that Influence US Consumers to Start a Search for Merchandise Online, November-December 2006 (% of respondents)

Online Holiday Promotions

• Types of Online Offers, Promotions or Incentives that Are Important to US Internet Users during the Holiday Season, April 2007 (% of respondents)
• Reasons that US Online Holiday Shoppers Did Not Purchase More Online during the 2006 Holiday Season, January 2007 (% of respondents)
• Select Retailer Incentives that Would Increase Online Holiday Spending this Season by US Consumers, 2006 (% of respondents)
• Number of Promotional E-Mails Sent per Week during the Holiday Season* by US Online Retailers, by Category, 2005 & 2006 (average)
• Comfort Factors Web Retailers Need to Address
  • Online Purchasing Concerns of US Adult Online Shoppers, September 2007 (% of respondents)
  • Most Important Online Small Business Retail Web Site Features for an Overall Positive Online Shopping Experience according to US Internet Users, October 2006 (% of respondents)
  • Non-Debit/Credit Online Payment Options Offered by Online Retailers in North America, 2004, 2005 & 2006 (% of respondents)
  • US Online Holiday Shoppers Who Are More Likely* to Purchase Products on a Web Site that Offers Select Interactive and Engaging Features, January 2007 (% of respondents)
  • Rich Media Features Offered by US Online Retailers, Q4 2005 & Q4 2006 (% of sites surveyed)
  • US Online Holiday Shoppers Who Are Less Likely to Return to a Web Site due to a Frustrating Online Shopping Experience with that Web Site, 2005 & 2006 (% of respondents)
  • US Online Holiday Shoppers Who Are Less Likely to Shop at a Retailer' s Physical Store due to a Frustrating Online Shopping Experience with that Retailer, 2005 & 2006 (% of respondents)
• Gift Cards
  • US Holiday Season Gift Card Sales, 2003-2006 (billions and % increase vs. prior year)
  • US Holiday Season Gift Card Sales, 2006 & 2007 (billions and % increase vs. prior year)
  • Select Locations from which Gift Cards Were Purchased during the Previous Holiday Season by US Adult Internet Users Who Purchase* Gift Cards, February 2007 (% of respondents)

Conclusion: Yesterday, Today and Tomorrow

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