Table of Contents
Executive Summary
- African-American Internet Users and Penetration, 2006-2011 (millions and %
of total African-American population ages 3+)
- Key Questions
The eMarketer View
- Key eMarketer Numbers-African Americans Online
African-American Consumers
- US Population, by Race/Ethnicity, July 1, 2006
- US Population, by Race/Ethnicity, July 1, 2006 (% of total)
- Number of People in US African-American* TV Households, by Age and Gender,
2007-2010 (thousands)
- US Buying Power*, by Race/Ethnicity, 1990, 2000, 2006 & 2011 (billions)
- US Population and Buying Power* Share, by Race/Ethnicity, 2006 & 2011 (%
of total)
Media Usage
- Time Spent per Day with Media* by US African Americans vs. the General US
Population, January 2006-April 2007 (minutes)
- Time Spent per Day with Select Media by African Americans vs. the General
US Population, January 2006-April 2007 (minutes)
- US African-American* TV Households, 2007-2050 (thousands)
- Percent of Total Media Time per Day Spent with Select Media by African
Americans, January 2006-April 2007
- Time Spent Online per Day by African-American Internet Users, 2006 & 2007
(minutes)
Computer and Internet Use
- US Internet Users, by Race/Ethnicity*, 2006-2011 (millions)
- US Internet Users, by Race/Ethnicity*, 2006-2011 (% of population ages 3+
in each group)
- US Internet Users, by Race/Ethnicity*, 2006-2011 (% of total Internet
users)
- US Computer and Internet Users, by Race/Ethnicity, 2005-2007 (% of
respondents in each group)
- US Consumers Who Use the Internet, by Race, 2006 & 2011 (% of each group)
- US Internet Users, by Race, July 2007
- US Internet Users, by Hispanic Origin, July 2007
- US Internet Users, by Race, August 2005 vs. July 2007 (% of total)
- African-American Internet User Penetration, by Age and Education, 2006 (%
of population in each group)
- US Internet Penetration, by Race/Ethnicity and Education, 2006 (% of
population in each group)
- US Internet Penetration, by Household Income, February-March 2007 (% of
respondents in each group)
- Broadband Usage
- Demographic Profile of US Adults with Home Broadband Access, 2005-2007
(% of respondents in each group)
- Urban* African-American Household Broadband Penetration, 2006 & 2007 (%
of African-American households)
Online Activities
- Online Activities that US Internet Users Engage in Daily or Almost Daily,
by Race/Ethnicity, March 2006 (% of respondents)
- Top 20 Web Sites among African Americans, Ranked by Unique Audience
Composition, July 2007 (thousands and % composition)
Brand Attitudes
- Brand Trust and Loyalty among US Consumers*, by Race/Ethnicity, 2006 (% of
respondents)
- Reasons for Selecting a Particular Brand according to US Consumers*, by
Race/Ethnicity, 2006 (% of respondents)
- Leading Brands among African-American Internet Users, March 2006 (on a
scale of 1-6*)
Marketing Best Practices
- Leading US Marketing Agencies that Specialize in Marketing to African
Americans, Ranked by Revenues*, 2005 & 2006 (millions and % change)
- Procter & Gamble
- Verizon
- GlaxoSmithKline
Related Information and Links
- Related Links
- Contact
- Report Contributors
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