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Market Research Report

Mexico Online Overview

Published by eMarketer Contact us : +1-860-674-8796
Published 2007/12 Content info 16 Pages, 44 Charts
Product code EM58091
Price From  US $ 695 Order/Price list
US $ 695 PDF by E-mail (Single User License)
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Description TOC

Table of Contents

Executive Summary

  • Mexico: Telecom Indicators, 2006 (thousands)

The Economy

Internet Access

  • Comparative Estimates: Internet Users in Mexico, 2006-2011 (millions)
  • Adult Internet and/or E-Mail Users in Select Countries in Latin America and North America, 2007 (% of respondents)
  • Internet Users in Mexico, by Primary Access Location, 2006 (% of respondents)
  • Internet Users* in Mexico, by Access Locations, 2007 (% of respondents)
  • Household Penetration of Select Consumer Electronics and Technologies in Mexico, 2006 (% of households)

Broadband

  • Broadband Households and Penetration in Mexico, by Access Technology, 2005-2011 (millions and % of total households)
  • Internet Subscriptions in Mexico, by Access Technology, 2000-2006 (thousands)
  • Internet Subscription Penetration in Mexico, by Access Technology, 2000-2006 (% of population)
  • Active* Internet Users in Select Countries Worldwide, by Primary Access Technology, November-December 2006 (% of respondents)

Internet Demographics

  • Internet Users in Mexico, by Gender, 2006 (% of respondents)
  • Internet Users in Mexico, by Age, 2006 (% of respondents)
  • Online Buyers* in Mexico, by Age and Gender, 2006-2007 (% of respondents)

Internet Usage

  • Internet Users in Mexico, by Frequency, 2006 (% of respondents)
  • Time Spent Online per Weekday* by Internet Users** in Mexico, 2006 & 2007 (% of respondents)
  • Web Sites Visited* by Affluent Adults in Mexico, February-May 2007 (% of respondents)
  • Online Entertainment Activities of Internet Users* in Mexico, 2007 (% of respondents)
  • Online Social Activities of Internet Users* in Mexico, 2007 (% of respondents)
  • Active* Internet Users in Select Countries Worldwide Who Have Recently or Ever Visited Social Networking Web Sites, November-December 2006 (% of respondents)
  • Internet Users in Mexico Who Have a Blog* or Personal Journal Online, 2007 (% of respondents)
  • Internet Users in Mexico Who Watch Online Video, 2006 & 2007 (% of respondents)
  • Web Sites Used to Share Videos or Photos according to Internet Users in Mexico, 2007 (% of respondents)
  • Daily Time Spent with Select Media by Internet Users* in Mexico, 2007 (hrs:mins)
  • Media/Communication Devices that Internet Users in Mexico Consider Indispensible, 2007 (% of respondents)

E-Commerce

  • B2C E-Commerce in Mexico, 2005-2007 (millions and % increase vs. prior year)
  • B2C E-Commerce in Mexico, by Category, 2006 (% market share)
  • Online Buyers in Mexico, 2006 (% of Internet users)
  • Internet Users* in Mexico Who Purchased** Online in the Past Month, 2007 (% of respondents)
  • Attitudes of Online Buyers* in Mexico, 2006-2007 (% of respondents)
  • Goods and Services Purchased Online by Online Buyers in Mexico, 2006 (% of respondents)
  • Online Payment Methods Used in Mexico, 2006 & 2007 (% market share)
  • Online vs. Other Methods of Retail Payments in Mexico, 2006 (% of total)

Other Digital Channels

  • Adult Mobile Phone Owners in Select Countries in Latin America and North America, 2002 & 2007 (% of respondents)
  • Mobile Content Frequently Purchased according to Internet Users with Mobile Phones in Mexico, 2007 (% of respondents)
  • Internet Users in Mexico Who Use VoIP, by Frequency, 2007 (% of respondents)
  • Wireless Internet Access Devices Used by Wi-Fi Internet Users in Mexico, 2007 (% of respondents)

Online Advertising & Marketing

  • Online Advertising Spending in Select Countries in Latin America, 2005-2011 (millions)
  • Online Advertising Spending in Mexico, 2002-2006 (millions of MXN)
  • Online Advertising Spending Growth in Select Countries in Latin America, 2005-2011 (% increase vs. prior year)
  • Advertising Spending in Mexico, 2000-2007 (millions)
  • Advertising Spending Growth in Select Countries in Latin America, 2005-2011 (% increase vs. prior year)
  • Top 10 Countries, Ranked by Contribution to Advertising Spending Growth Worldwide, 2005-2008 (millions)
  • Advertising Trends
    • Most Frequently Used Search Engine according to Internet Users in Mexico, 2007 (% of respondents)
    • Top Five Countries Worldwide, Ranked by Internet Users Who Trust Advertising, April 2007 (% of respondents)

Related Information and Links

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