Canada B2C E-Commerce: The Barriers Melt

Executive Summary

• B2C E-Commerce Sales* in Canada, 2006-2011 (billions of C$ and % change)
• Key Questions

The eMarketer View

• Key eMarketer Numbers-Canada B2C E-Commerce*

The E-Commerce Environment

• Select Countries Worldwide Ranked by Projected Gross Domestic Product* (GDP) per Capita, 2007
• Internet Users and Broadband Households in Select Countries Worldwide, 2007 (millions and % of total)
• Select Countries Worldwide Ranked by E-Readiness* Score in Social and Cultural Environment Category, 2007 (index ranking**)

Market Size and Outlook

• Canada B2C E-Commerce Metrics, 2006-2011
• Online Shoppers and Buyers in the US and Canada, 2007
• Online Spending
  • B2C E-Commerce Sales* in Canada, 2006-2011 (billions of C$ and % change)
  • Online Leisure/Unmanaged Business Travel Sales in Canada, 2006-2011 (billions of C$ and % change)
  • Online Leisure/Unmanaged Business Travel Sales As a Percent of B2C E-Commerce Sales in Canada, 2006-2011
• Online Shoppers and Buyers
  • Canada Online Shopping and Buying Definitions, 2007
  • Online Shoppers in Canada, 2006-2011 (millions and % of Internet users)
  • Online Buyers in Canada, 2006-2011 (millions and % of Internet users)
  • Comparative Estimates: Online Buyers in Canada, 2004-2006 (% of Internet users)
  • Online Buyers As a Percent of Online Shoppers in Canada, 2006-2011
  • Online Shoppers and Buyers in Canada, 2005 (millions and % of Internet users*)
• Average Annual Spend
  • Average Annual Amount Spent Online* by Online Buyers** in Canada, 2006-2011 (C$ and % change)

Online Shopping Behavior and Attitudes

• Online Activities of Internet Users in Canada, Q3 2006 (% of respondents)
• Products Purchased Online in the Past Six Months by Internet Users in Canada, 2006 & 2007 (% of respondents)
• Influences on the Purchase Decisions* of Online Buyers in Canada, 2006 & 2007 (% of respondents)
• Social Media and Purchase Decisions
  • Blog Web Site Visitors in Select Countries Worldwide, October 2006 (% of Internet users)
  • Select Online Activities of Bloggers* vs. Non-Bloggers in Canada, Q1 2007 (% of respondents)
  • Online Activities of Social Network Sites Visitors vs. Non-Visitors in Canada, 2007 (% of respondents)
  • Effect of Negative Comments on a Blog on the Likelihood of Purchasing a Product or Service according to Internet Users in Canada, Q1 2007 (% of respondents)
  • Effect of Positive Comments on a Blog on the Likelihood of Purchasing a Product or Service according to Internet Users in Canada, Q1 2007 (% of respondents)
  • Demographic Profile of Blog Visitors in Canada, March 2007 (% of respondents in each group)
• Online Travel
  • Internet Users in Canada Who Believe the Internet Is Important* for Travel Planning, 2002 & 2006 (% of respondents)
  • Internet Users in Canada Who Are Satisfied* with Online Travel Sites, 2002 & 2006 (% of respondents)
  • Influence of Internet Searches on Purchases across Select Categories according to Internet Users in Canada, the US and Worldwide, May-June 2006 (% of respondents)
  • Influences on Holiday/Vacation Purchases according to Internet Users in Canada, the US and Worldwide, May-June 2006 (% of respondents)
• Online Apparel
  • Select Product Categories of Purchases by Adult Internet Users in Canada in the Past Year, by Retail Channel, March 2007 (% of respondents)
  • Reasons that Adult Internet Users in Canada Purchase Clothing and Apparel Online, March 2007 (% of respondents)
  • Influences on Fashion Purchases according to Internet Users in Canada, the US and Worldwide, May-June 2006 (% of respondents)
  • Reasons that Adult Internet Users in Canada Do Not Purchase Clothing and Apparel Online, March 2007 (% of respondents)

Online Retailers

• Retailers in Canada that Sell Online*, 2002-2006 (% of total retailers)
• Perceived Benefits of Conducting Business over the Internet according to Private Firms in Canada, 2004-2006 (% of respondents)
• Retailers in Canada that Feel the Goods or Services They Sell Do Not Lend Themselves to E-Commerce, 2005 & 2006 (% of respondents)
• Top 15 Retail E-Commerce Sites in Canada, Ranked by Unique Visitors, Q3 2006 (thousands)
• Major Canadian Retailers that Adult Internet Users in Canada Would Like to Be Able to Purchase from Online, by Category, March 2007 (% of respondents)
• Major US Apparel Retailers that Adult Internet Users in Canada Would Like to Be Able to Purchase from Online, March 2007 (% of respondents)
• Domestic vs. Foreign B2C E-Commerce Spending by Online Buyers in Canada, 2001, 2003 & 2005 (% of total)
• Online Advertising
  • Online Advertising Revenues in Canada, by Industry, 2006 (% of total)

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