Table of Contents
Executive Summary
- Worldwide Online Social Network Advertising Spending, 2006-2011 (millions
and % change)
- Key Questions
The eMarketer View
- Key eMarketer Numbers-Social Network Advertising and Usage
Social Network Ad Spending
- Worldwide Spending
- Worldwide Online Social Network Advertising Spending, 2006-2011
(millions and % change)
- US vs. Rest of World Online Social Network Advertising Spending, 2007 &
2011 (% of total)
- US Spending
- US Online Social Network Advertising Spending, 2006-2011 (millions and %
change)
- US Online Social Network Advertising Spending, by Type of Network, 2007
& 2008 (millions)
- Share of Online Social Network Advertising Spending, by Type of Site,
2008 (% of total and millions)
- US Online Social Network Advertising Spending, 2006-2011 (millions and %
of total US online ad spending)
- US Social Networking Revenues, 2006 & 2007 (millions)
- US Emerging Media Marketing Spending, 2007 & 2012 (billions and % of
total online marketing spending*)
- US Online Advertising Spending, by Category, 2006, 2007 & 2011 (millions
and CAGR*)
- US Emerging Media Advertising Spending, by Media, 2006-2008 (millions)
- Comparative Estimates: US Online Social Network Advertising Spending,
2006-2011 (millions)
- Spending by Region
- Worldwide Online Social Network Advertising Spending, by Region,
2006-2011 (millions)
- Worldwide Online Social Network Advertising Spending, by Region, 2007 &
2011 (% of total)
- Online Social Network Advertising Spending in Western Europe, 2006-2011
(millions and % change)
- Online Social Network Advertising Spending in the Asia-Pacific Region,
2006-2011 (millions and % change)
- Online Social Network Advertising Spending in Canada, 2006-2011
(millions and % change)
Marketer Usage and Attitudes
- Comparative Estimates: US Marketers Using Social Network Marketing, 2006 &
2007 (% of respondents)
- Social Media Marketing Tactics that US Marketing Professionals Plan to
Implement, by Timeframe, Q3 2007 (% of respondents)
- New Media/Consumer-Generated Media Tactics Used by US Marketers, April-May
2007 (% of respondents)
- Online/Mobile Marketing Tactics Used by US Marketers, February-March 2007
(% of respondents)
- Average Allocation of Online Marketing Budget by US Marketing
Professionals, by Strategy, Q3 2007 (% of total)
- Categories of Planned Digital Advertising Spending* by Media and
Entertainment Executives in North America, Europe and Asia, Q1 2007 (% of
respondents)
- Social Media Marketing Applications Used by US Businesses, September 2007
(% of respondents)
- Social Media Marketing Applications that US Businesses Will Use Next Year,
September 2007 (% of respondents)
- Marketing Tactics that Are Important to US Marketers, 2007 (% of
respondents)
- Measurement and ROI
- Methods by which US Businesses Measure ROI for Social Media Marketing
Spending, September 2007 (% of respondents)
- ROI for Social Media Marketing Spending by US Businesses, September 2007
(% of respondents)
US Consumer Usage and Attitudes
- US Online Social Network Users, 2006-2011 (millions and % of total
Internet users)
- US Online Social Network Users, by Age, 2007 (% of total)
- US Online Social Network Users, by Age, 2006-2011 (millions)
- US Teen Online Social Network Users, 2006-2011 (millions and % of teen
Internet users)
- US Adult Online Social Network Users, 2006-2011 (millions and % of adult
Internet users)
- Adults
- Select Types of Online Content Services Used by US Adult Internet Users,
April 2007 (% of respondents)
- Frequency with which US Adult Internet Users Visit Social Networking
Sites, September 2007 (% of respondents)
- Select Weekly Online Activities of US Adult Household Internet Users, Q2
2006 & Q2 2007 (% of respondents)
- US Adult Internet Users Who Have a Social Networking Profile, October
2007 (% of respondents)
- Frequency with which US Adult Internet Users Visit Social Networking
Sites, by Age, September 2007 (% of respondents)
- Online Social Networking and Communications Activities of US Internet
Users, by Race/Ethnicity, March-April 2007 (% of respondents in each group)
- Blog, Instant Messaging (IM) and Social Networking Web Site Use by
Affluent* vs. Total US Internet Users, March 2007 (% of respondents in each
group)
- Tweens, Teens and Young Adults
- US Teen Online Social Network Users, 2006-2011 (millions and % of teen
Internet users)
- US Teen and Young Adult Consumers Who Have Used a Social Networking Web
Site*, April 2007 (% of respondents)
- US Teen Internet Users with a Social Networking Profile, 2006 & 2007 (%
of respondents)
- Frequency with Which US Tween and Teen* Internet Users Visit Social
Networking Sites, 2007 (% of respondents)
- US Teen Internet Users Who Have Used Social Networking Web Sites*,
October-November 2006 (% of respondents)
- US Teen Internet Users Who Create Profiles on Social Networking Web
Sites*, October-November 2006 (% of respondents)
- Demographic Profile of US Teen Internet Users Who Create Profiles
Online*, October-November 2006 (% of respondents in each group)
- Time Spent per Week on Social Networking Sites according to US Tween and
Teen Internet Users, March 2007 (% of respondents)
- Frequency of Social Networking Web Site* Usage among US Teen Internet
Users, October-November 2006 (% of respondents)
- Reasons that Internet Users Worldwide Use Social Networking Sites, by
Age, 2007 (% of respondents)
- Top Sites
- Top 10 Social Network and Community Web Sites in the US, Ranked by
Unique Visitors, September 2006 & September 2007 (thousands and %
increase/decrease vs. prior year)
- US Unique Visitors to MySpace and Facebook, October 2006 & October 2007
(millions and % change)
- US Unique Visitors to MySpace and Facebook, October 2006-October 2007
(thousands, % reach and % change)
- Favorite Social Networking Sites among US Internet Users, 2007 (% of
respondents)
- Top Five Social Network Sites in North America, Ranked by Total Time,
August 2007 (millions of hours)
- US Usage Metrics for MySpace and Facebook, August 2007
- US Unique Visitors Ages 35+ to MySpace and Facebook, October 2007
(millions and % of total)
- US Unique Visitors Ages 35+ to MySpace and Facebook, October 2007 (% of
total unique audience)
- Comparative Estimates: US Unique Visitors Ages 35+ to MySpace and
Facebook, October 2007 (% of total)
International Usage and Attitudes
- Online Activities of Internet Users Worldwide, 2007 (% of respondents)
- Unique Visitors to Social Network Sites Worldwide, by Region, August 2007
(millions and % change*)
- Social Networking Members Worldwide, by Region, 2007 (% of total)
- Active* Internet Users in Select Countries Worldwide Who Have Recently or
Ever Visited Social Networking Web Sites, November-December 2006 (% of
respondents)
- Social Networking Users in Select Countries Worldwide, 2006 (% of Internet
users)
- Social Networking Site Usage among Internet Users in Select Countries
Worldwide, 2007 (% of respondents)
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