Abstract
The Asian Americans Online report examines the behavior patterns of this
educated, affluent and rapidly growing segment of Internet users.
US advertisers have long thought of the Asian-American market as complex and
difficult to reach. Asian Americans are from a wide range of original
nationalities, including Chinese, Japanese, Korean, Indian and Filipino, and
they are further divided subcultures and language.
Some marketers take a fragmented approach and target each subculture
separately. Others view Asian Americans as a single entity that will respond
to a one-size-fits-all message.
But which strategy works best online?
Key questions the “Asian Americans Online” report answers:
- How many Asian Americans are online?
- What trends affect Asian-American media consumption?
- What do Asian Americans do online?
- Are Asian Americans online buyers, or just shoppers?
- What are Asian-American attitudes toward advertising?
- And many others......
eMarketer Reports- On Target and Up to Date
The Asian Americans Online report aggregates the latest data from marketing
and communications researchers with eMarketer analysis to provide the
information you need to make smart, accurate business decisions.
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