Search Engine Marketing: User and Spending Trends

Executive Summary

• US Online Advertising Spending, by Format, 2006-2011 (millions)
• Key Questions

The eMarketer View

• Key eMarketer Numbers-Search Engine Marketing
• Data Privacy Practices at the Five Largest Search Engine Companies, December 2007 (% of respondents)

Search Ad Spending

• US Search Advertising Spending, 2001-2011 (millions)
• US Search Advertising Spending Growth, 2001-2011 (% change)
• US Search Advertising Spending, 2001-2011 (% of total online ad spending)
• US Online Advertising Spending, by Format, 2006-2011 (% of total online ad spending and billions)
• US Online Advertising Spending Growth, by Format, 2006-2011 (% increase/decrease vs. prior year)

Comparative Estimates: Search Marketing

• Comparative Estimates: US Search Advertising Spending, 2006-2011 (billions)
• Comparative Estimates: US Search Advertising Spending Growth, 2006-2011 (% change)
• Comparative Estimates: US Search Advertising Spending As a Percent of Total Online Advertising Spending, 2006-2011

Search Spending by Type

• US Search Engine Marketing Spending, by Type, 2006-2011 (% of total and millions)
• US Search Marketing Spending Share, by Type, 2007-2012 (% of total and millions)
• US Search Engine Marketing Spending Growth, by Type, 2006-2011 (millions)
• US Search Marketing Spending, by Type, 2007-2012 (millions)
• US Search Engine Marketing Spending Growth, by Type, 2007-2011 (% change)
• US Search Marketing Spending Growth, by Type, 2008-2012 (% change)
• Type of Search Engine Marketing Used by US Retailers, March 2007 (% of respondents)
• Best Performing Type of Search Engine Marketing for Conversion Rates according to US Retailers, March 2007 (% of respondents)

People Who Search

• Average Share of Time US Internet Users Spend Online, by Site Category, Q1 2006-Q2 2007 (% of total)
• Advertising Dollars Spent per Hour of US Consumer Internet Usage*, by Type, 2006 & 2007
• Who Searches?
  • Demographic Profile of US Search Engine Users, by Search Engine, October 2006
  • Attitudes of Search Engine Users in North America toward Search Results, by Frequency of Search Engine Usage, Q2 2006 (% of respondents)
  • Customer Service Quality according to US Adult Consumers, by Industry, July 2007 (% of respondents)
  • US Customer Satisfaction with Portals and Search Engines, 2002-2007 (based on a 100-point scale*)
  • US Adult Internet Users Who Are Concerned about Their Personal Information Being Available Online, December 2006 (% of respondents in each group)
  • Demographic Profile of US Adult Internet Users Who Are Concerned about Their Personal Information Being Available Online, December 2006 (% of respondents in each group)
  • Types of Personal Information that US Consumers Are Most Concered about Losing via Theft or Data Loss, 2007 (% of respondents)
  • Types of Personal Information that US Consumers Are Most Concered about Losing via Theft or Data Loss, by Age, 2007 (% of respondents in each group)
  • US Adults' Opinions Regarding Whether or Not Search Engine Companies Should Permanently Store Users' Search Behaviors, February 2006 (% of respondents)
  • US Adults' Level of Confidence that Information Collected by Search Engine Companies Will Remain Private, February 2006 (% of respondents)
• How Many People Search?
  • US Search Engine Users, 2006-2011 (millions)
  • US Search Engine User Growth vs. Total Internet User Growth, 2006-2011 (% change)
  • US Search Engine Users As a Percent of Total Internet Users and Total Population, 2006-2011
  • Average Web Site Reach among US Internet Users, by Site Category, Q1 2006-Q2 2007 (% of total users)
  • Number of US Unique Searchers, by Search Engine Provider, April-September 2007 (millions)
  • Number of US Unique Searchers, by Search Engine Provider*, April-September 2007 (millions)
  • Growth of US Unique Searchers, by Search Engine Provider, May-September 2007 (% change)
  • Growth of US Unique Searchers, by Search Engine Provider*, May-September 2007 (% change)
• How Often Do People Search?
  • Online Activities Performed Weekly* according to US Consumers, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
  • Internet Users in North America Who Use Search Engines, by Frequency, Q2 2006 (% of respondents)
  • Online Activities of US Older Adults and Seniors, 2006 & 2007 (% of respondents)
• Where Do People Search?
  • Share of US Unique Searchers, by Search Engine Provider, April-September 2007 (% of total and millions)
  • Share of US Unique Searchers, by Search Engine Provider*, April-September 2007 (% of total and millions)
  • Most Popular Web Sites* in the US, Ranked by Market Share of Visits**, April-September 2007
• Where Do Searchers Come From? Where Do They Go?
  • Total US Internet User Visitor Shares at the Top 10 Upstream and Downstream Sites*, by Search Engine, May-October 2007
  • Top Six Upstream* Sites that US Internet Users Visit Immediately before Visiting Google, Ranked by Visitor Share, August-October 2007
  • Top Six Upstream* Sites that US Internet Users Visit Immediately before Visiting Ask.com, Ranked by Visitor Share, August-October 2007
  • Top Six Upstream* Sites that US Internet Users Visit Immediately before Visiting Yahoo! Search, Ranked by Visitor Share, August-October 2007
  • Top Six Upstream* Sites that US Internet Users Visit Immediately before Visiting MSN Search, Ranked by Visitor Share, August-October 2007
  • Top Six Downstream* Sites that US Internet Users Visit Immediately after Visiting Google, by Visitor Shares, August-October 2007 (% of total)
  • Top Six Downstream* Sites that US Internet Users Visit Immediately after Visiting Yahoo! Search,Ranked by Visitor Share, August-October 2007
  • Top Six Downstream* Sites that US Internet Users Visit Immediately after Visiting MSN Search, Ranked by Visitor Share, August-October 2007
  • Top Six Downstream* Sites that US Internet Users Visit Immediately after Visiting Ask.com, Ranked by Visitor Share, August-October 2007
• How Many Searches Do People Conduct?
  • Share of Online Searches in the US, by Search Engine, April-September 2007 (% of total)
  • Share of Online Searches in the US, by Search Engine Provider, January-October 2006
  • Share of Online Searches in the US, by Search Engine Provider, January-October 2007
  • Share of Search Queries Performed by US Internet Users, by Search Engine Provider*, April-September 2007 (% of total and billions)
  • Share of Search Queries Performed by US Internet Users, by Search Engine Provider*, June-September 2007 (% of total and billions)
  • Share of Search Queries Performed by US Internet Users, by Search Engine Provider, April-September 2007 (% of total and billions)
  • Number of Search Queries Performed by US Internet Users, by Search Engine Provider*, April-September 2007 (millions)
  • Number of Searches in the US, by Search Engine Provider, July-October 2007 (millions)
  • Number of Search Queries Performed by US Internet Users, by Search Engine Provider*, June-September 2007 (millions)
  • Number of Search Queries Performed by US Internet Users, by Search Engine Provider, April-September 2007 (millions)
  • Average Number of Online Searches per US Unique Searcher, by Search Engine Provider*, April-September 2007
  • Average Number of Online Searches per US Unique Searcher, by Search Engine Provider, April-September 2007
  • Growth of Average Number of Online Searches per US Unique Searcher, by Search Engine Provider*, May-September 2007 (% change)
• How Do People Use Keywords?
  • Top 25 Keywords' Share of Each Category' s Total Keywords on Infospace, August-October 2007
  • Top Five Keywords per Category on Infospace, August-October 2007 (% of each category' s keywords)
  • Average Number of Keywords per Search Query Used by Internet Users Worldwide, July 2004 & July 2006
  • Size of Pay-per-Click Keyword Inventory according to US Retailers, March 2007 (% of respondents)
  • Total Number of Keywords Used by US Search Marketers in Their Paid Search Campaigns, April 2007 (% of respondents)
• Why Do People Search?
  • Top Vertical Categories Ranked by Percent of US Internet Users Whose Visits Came from Search Engines, September 2007*
  • Most Likely Online Shopping Resource of US Internet Users for Beginning Product Research, by Product Cost, July 2007 (% of respondents)
  • Select Methods by which US Online Buyers Accessed Retail Web Sites, 2005 & 2007 (% of respondents)
  • Primary Means by which US Internet Users Find Out about New Products, January 2007 (% of respondents)
  • Select Uses of Search Engines according to US Online Females with Children, July 2007 (% of respondents)
  • Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
  • Percent of Search Engine Shoppers Who Visit Retail Web Sites through a Natural Search according to US Retailers, March 2007 (% of respondents)
  • US Internet Users Who Use Search to Reach CPG Web Sites, by Category, February-April 2007 (millions and % of unique category visitors)
  • Reasons that US Search and Non-Search Users Visit CPG Web Sites, February-April 2007 (% of respondents)
  • Effectiveness of Online Search and Display Advertising Campaigns in Converting US Online Researchers to In-Store Buyers, 2007 (% change in conversions)
  • Amount that US Search and Non-Search Users Spend Offline on CPG Products, by Category, February-April 2007
  • Reasons that US College Students Do Not Click on Search Engine Sponsored Links, September-November 2006 (% of respondents)

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