Table of Contents
Executive Summary
- US Podcast Advertising Spending*, 2007-2012 (millions and % change)
- Key Questions
The eMarketer View
- Key eMarketer Numbers-Podcast Advertising
The Podcast Audience
- US Podcast Audience, 2007-2012 (millions)
- US Podcast Audience, 2007-2012 (% of total US Internet users)
- US Weekly and Occasional Podcast Listeners, 2004-2012 (millions)
- Online Activities of US Adult Internet Users, 2006 (% of respondents)
- Online Activities of US Adult Internet Users, February-April 2006 (% of
respondents)
- US Online Audio and/or Video Content Downloaders Who Are Monthly Podcast
Listeners, June 2006-April 2007 (% of respondents)
Audience Demographics
- US Podcast Listeners, by Age and Gender, January-February 2007 (% of
respondents)
- Demographic Profile of US iTunes Podcast Downloaders vs. Total Adult
Internet Users, October 2006 (% of total)
- US Internet Users Who Have Listened to a Podcast in the Past 30 Days, by
Age, July 2005-May 2007 (% of respondents)
- Number of Podcasts that US Podcast Listeners Ages 30+ Have Downloaded in
the Past 30 Days, by Age, June 2006 & May 2007 (% of respondents)
- Average Number of Titles on MP3 Players among US MP3 Users, by Age,
March-May 2007
- Online Activities of US Teen Internet Users, October-November 2006 (% of
respondents)
- US Podcast Listeners, by Household Income, January-February 2007 (% of
respondents)
- Demographic Profile of US Internet Users, September 2001 & September 2006
(% of population)
- US Population, by Household Income, 2006 (% of total)
The US Podvertising Business
- US Podcast Advertising Spending*, 2007-2012 (millions and % change)
- Online Advertising Spending by Companies Worldwide, by Format, July 2007
(% of total online advertising spending)
- Online/Mobile Marketing Tactics on which US Marketers Spent the Most Money
in 2006 (% of respondents)
- Social Media Marketing Tactics that US Marketing Professionals Plan to
Implement, by Timeframe, Q3 2007 (% of respondents)
- Social Media Marketing Applications Used by US Businesses, September 2007
(% of respondents)
- New Media/Consumer-Generated Media Tactics Used by US Marketers, April-May
2007 (% of respondents)
- Online Marketing Tactics Used by Companies Worldwide, July 2007 (% of
respondents)
- Marketing Goals that Companies Worldwide Are Trying to Achieve Using
Select Online Marketing Tactics, July 2007 (% of respondents*)
Out of Obscurity
- Awareness and Interest in Podcasting among US Consumers, 2004 & 2007 (% of
respondents)
The Consumer-Electronics Factor
- MP3 Player Shipments in the US, 2006 & 2007 (millions)
- US MP3 Player Households, 2007 & 2012 (millions)
- Worldwide Portable Media Player (PMP) and MP3 Player Shipments, 2005-2011
(thousands)
- US MP3 Player Retail Sales, by Brand, February 2007 (% market share)
- US MP3 Player Owners, by Brand, January 2005-January 2007 (% of
respondents)
- Apple iPod Sales, 2002-2007* (thousands of units)
- US Podcast Listeners Who Listen to Podcasts on Portable Devices, 2004-2007
(% of respondents)
B2B Podcasting
- Online Applications Used in Marketing Programs in the Past Year by B2B
Marketers in North America, April-May 2007 (% of respondents)
- Digital B2B Media Used* Most by US B2B Marketers in the Last Year, 2007 (%
of respondents)
- Use of Digital B2B Media that US B2B Decision-Makers Will Increase* in the
Next Two Years, 2007 (% of respondents)
- Number of IT Podcasts Downloaded by US IT Decision-Makers in the Last
Three Months, Q2 2007 (% of respondents)
- Number of IT Webcasts Downloaded by US IT Decision-Makers in the Last
Three Months, Q2 2007 (% of respondents)
- Types of Technology Information or Content that US B2B Technology Buyers
Most Frequently Pass Along to Co-Workers or Colleagues, February 2007 (% of
respondents)
- Most Influental Online Factors on Product/Service Purchases by B2B
Professionals in North America, March 2007 (ranking on a scale of 0-7)
Related Information and Links
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