Abstract
The Web Widgets and Applications report tracks the trends that are
driving this unique and intriguing, but not yet lucrative, area of Internet
development.
Widgets are popping up everywhere online. Since Facebook opened up to
third-party applications in May 2007, nearly 15,000 applications have been
developed. Overall, some 100,000 developers are working on widgets and
applications worldwide.
Widgets are new, hot and fun. But there are already raising concerns,
including “application burnout,” measurement difficulties,
distribution challenges and deceptive techniques used by some widget
developers to increase their installation rate.
The widget and application business can really grow- it has some growing up to
do.
Key questions the “Web Widgets and Applications” report answers:
- How big is the ad market for widgets?
- How is ad space on widgets sold and tracked?
- How are marketers and consumers using widgets and apps?
- What are the most popular widgets?
- What is the major resistance to widgets?
- Are widgets a fad or the future of online marketing?
- And many others......
eMarketer Reports- On Target and Up to Date
The Web Widgets and Applications report aggregates the latest data from
marketing and communications researchers with eMarketer analysis to provide
the information you need to make smart, accurate business decisions.
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