Abstract
The Online Video Content report analyzes the factors that are inexorably
leading to convergence between television and online video content.
It hasn' t happened yet, but full-blown convergence between television and the
Internet is on the way.
Today, the bulk of video consumed online is snackable video- bite-sized
entertainment- rather than a complete meal of full TV episodes or full-length
movies.
The most popular online video content, watched by 40% or more of the US online
video audience, are short pieces of five minutes or less: news clips, jokes,
movie trailers, music videos, clips from TV shows and entertainment news.
As technology problems are solved, however, making the computer-television
connection more viable and pleasurable for the average consumer, online video
content will expand in both length and breadth, and professionally-produced
material will account for a large part of the menu.
Key questions the “Online Video Content” report answers:
- Is the convergence of TV and the Internet more hype than reality?
- Why do most people prefer professional-quality video more than
user-generated?
- Are today' s top video sites the best places for TV-style video content?
- When will the online video audience demographic match the overall Internet?
- How soon will the online video audience reach critical mass?
- And many others.....
eMarketer Reports- On Target and Up to Date
The Online Video Content report aggregates the latest data from marketing and
communications researchers with eMarketer analysis to provide the information
you need to make smart, accurate business decisions.
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