Table of Contents
Executive Summary
- US Online Video Viewers As a Percent of Internet Users and Total
Population, 2006-2012
- Key Questions
The eMarketer View
- Key eMarketer Numbers-Online Video Content
Critical Mass: The New TV Audience Awaits
- US Online Video Viewers, 2006-2012 (millions)
- US Online Video Viewer Growth, 2006-2012 (% change)
- US Online Video Viewers As a Percent of Internet Users and Total
Population, 2006-2012
Television and the Internet
- Attitudes of US Internet Users toward Digital Entertainment, by Age,
October 2007 (% of respondents*)
- Average Time that Adult Internet Users in North America Spend per Week
with Select Media, by Age, 2007 (hours)
- Devices on which US Internet Users Watch Video Content, by Age, October
2007 (% of respondents*)
- Attitudes of US Online Video Viewers toward TV vs. Online Video, July 2007
(% of respondents)
- US DVR* and VOD-Enabled Household Penetration, 2006-2011 (% of TV
households)
- Internet TV Sticking Points
- Reasons that US Households Watch TV Online, Q3 2006 & Q3 2007 (% of
respondents)
- Degree of TV Watching Compared with a Year Ago Among US Online Video
Viewers, July 2007 (% of respondents)
- Reasons that US Online Video Viewers Watch Less TV* Compared with a Year
Ago, July 2007 (% of respondents)
- Methods Used by US Internet Households to Watch Video via PC, Q2 2007 (%
of respondents)
- Select Online Entertainment Activities of US Internet Users, by Age,
October 2007 (% of respondents*)
- Frequency with which US Internet Users Watched TV Shows Online in the
Last Three Months, July 2007 (% of respondents)
- US Adults Who Have Watched a Full-Length TV Program Online, August 2007
(% of respondents)
- US Adults Who Have Watched a Full-Length TV Episode Streamed Online*, by
Age and Gender, October 2007 (% of respondents in each group)
- Methods Used by US Adults to Watch a TV Episode that They Missed, by Age
and Gender, October 2007 (% of respondents in each group)
- TV Networks that Offer Full-Length Episodes for Free on Their Web Sites
according to US Adults, by Age and Gender, October 2007 (% of respondents in
each group)
What People Watch
- Types of Online Video Content that US Online Video Viewers Watch Monthly
or More Frequently, 2007 (% of viewers)
- Types of Online Videos that US Online Video Viewers Have Watched and/or
Downloaded, July 2007 (% of respondents)
- Types of Online Video Content Viewed by US Adult Online Video Viewers,
December 2007 (% of respondents)
- Leading Online Video Content Categories Used by US Online Video Streamers,
Second half 2006 & First half 2007 (% of respondents)
- Type of Online Video Offered on the Web Sites of the Top 100* US
Newspapers, 2007 (% of total)
- Leading Types of Online Video Content Viewed by US Young Adult Online
Video Viewers, December 2007 (% of respondents)
- Leading Online Video Content Categories Used by US Online Video Streamers,
by Age, Second half 2006 & First half 2007 (% of respondents in each group)
- Professional versus User-Generated
- Leading Types of Online Video Content Web Sites Used by US Adult
Internet Users Who Watch Online Video, April 2007 (% of respondents)
- Types of Programming Watched by US Video Viewers on Alternative
Devices*, 2007 (% of respondents)
- Types of Programming Watched by US Younger* Video Viewers on Alternative
Devices**, 2007 (% of respondents)
- User-Generated Online Video Views in the US, 2005-2008 (billions)
- User-Generated Online Video Views in the US, 2006-2008 (% change)
- Select Online Video Activities of US College Students in the Past Month,
by Gender, May 2007 (% of respondents in each group)
- Frequency with which US Internet Users Watched and/or Uploaded Online
Video in the Last Three Months, July 2007 (% of respondents)
Where People Watch
- Primary Online Video Viewing Location of US Online Video Streamers, June
2007 (% of respondents)
- Types of Web Sites on Which US Online Video Viewers Have Watched Online
Videos, July 2007 (% of respondents)
- Web Sites Visited by US Adults to Watch Full-Length TV Episodes Streamed
Online, by Age and Gender, October 2007 (% of respondents in each group)
- Top Video Sites
- Reasons that US Adult Internet Users Who Watch Online Video Use Leading
vs. Other Types of Online Video Content Web Sites, April 2007 (% of
respondents)
- Reach at the Top 15 Online Video Properties in the US, Ranked by Unique
Viewers*, July-November 2007 (% of total video audience)
- Market Share* of US Visits to the Top 15** Online Video Web Sites,
July-December 2007 (% of total)
- Top 15 Online Video Sites* in the US, Ranked by Unique Viewers**,
January-November 2007 (% change)
- Videos Viewed at the Top 15 Online Video Properties in the US, Ranked by
Total Videos Viewed*, July-November 2007 (millions)
- Average Number of Videos Viewed per Visitor at the Top 15 Online Video
Properties in the US, Ranked by Total Videos Viewed*, July-November 2007
- Finding Video Sites
- Sources Used by US Online Video Viewers to Find Online Videos, July 2007
(% of respondents)
- Methods by which US Online Video Viewers Search and Locate Online
Videos, April-May 2007 (% of respondents)
- Streaming vs. Downloading
- US Internet Users Who Have Downloaded and/or Streamed Online Video, by
Age, July 2007 (% of respondents in each group)
The Online Video Audience
- Demographic Profiles
- Demographic Profile of US Online Video Viewers, February-March 2007 (%
of respondents in each group)
- Demographic Profile of US Adult Internet Users Who Have Visited
Video-Sharing Web Sites, December 2006 & December 2007 (% of respondents in
each group)
- Demographic Profile of US Adult Internet Users Who Actively* Visited
Video-Sharing Web Sites, December 2006 & December 2007 (% of respondents in
each group)
- Viewing Frequency
- US Online Video Viewers, by Frequency, April-May 2007 (% of respondents)
- Frequency with which US Internet Users Watch Any Type of Video Content
Online, March 2007 (% of respondents)
- US Internet Users Who Watch Any Type of Video Content Online Weekly, by
Age and Gender, March 2007 (% of respondents in each group)
- Frequency of Viewing Online Video among US Adult Online Video Viewers,
by Age and Gender, December 2007 (% of respondents in each group)
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