Table of Contents
Executive Summary
- US Internet Users, 2007-2012 (millions and % change)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - US Online Population
The Total US Internet Population
- Top 10 Countries Worldwide, Ranked by Internet Users*, 2007-2012 (millions)
- Top 10 Countries Worldwide, Ranked by Internet User Penetration*,
2007-2012 (% of population)
- US Adult Internet Users*, 1995-2007 (millions)
- Comparative Estimates: US Internet Users, 2007-2012 (millions)
- Time Spent Online by US Internet Users, October 2006-October 2007
(millions of total minutes per month and average minutes per user)
- Top 10 US Cities, Ranked by Adult Internet User Penetration, January
2006-April 2007 (% of population)
- Internet Households
- Primary Internet Access Location Used by US Adult Internet Users,
November 2007 (% of respondents)
- US Internet Households and Penetration, 2007-2012 (millions and % of
total households)
- US TV Households, 2001-2012 (millions and % change)
- Frequency of Internet Usage among US Households, Q3 2006-Q3 2007 (% of
respondents)
- Most Important Online Activities according to US Online Households, Q3
2007-Q4 2007 (% of respondents)
- Access
- US Broadband and Dial-Up Internet Users, 2007-2012 (millions)
- US Broadband and Dial-Up Internet Households and Penetration, 2007-2012
(millions and % of total households)
- US Broadband and Dial-Up Households and Penetration, 2000-2012 (millions
and % of Internet households)
- Internet Access Locations Used and Average Weekly Internet Usage* among
US Adults, 1995-2007 (% of respondents)
- Demographic Profile of US Adult At-Home Broadband Users, June-September
2007 (% of Internet users in each group)
- US Mobile Internet Users, Mobile Search Users and Mobile Search
Advertising Revenues, 2006-2011 (millions)
- Mobile and PC-Based Internet Users in the US, by Age and Gender, January
2007 (% of unique visitors)
Demographics of US Internet Users
- Demographic Profile of US Adult Internet Users* vs. Total Adult Consumers,
July-October 2007 (% of respondents)
- Gender
- US Internet Users, by Gender, 2006-2011 (millions and % of total
Internet users)
- US Internet Users, by Gender, 2006-2011 (% of population ages 3+ in each
group)
- US Internet Users, by Age and Gender, July 2007 (thousands and % of
total in each group)
- US Adult Internet Users Who Spend Three or More Hours per Day Online*,
by Age and Gender, November 2007 (% of respondents in each group)
- Age
- US Internet Users, by Age, 2008 (millions and % of total)
- US Internet Users, by Age, July 2007 (thousands and % of total (1))
- Time Spent Online per Day by US Child Internet Users, by Age, March 2007
(hours)
- Time Spent Using Select Media per Day by US Adult Internet Users, by
Age, January 2007 (mean hours)
- Select Weekly Online Activities* of US Internet Users, by Age,
February-March 2007 (% of respondents in each group)
- Race and Ethnicity
- US Internet Users, by Race/Ethnicity*, 2006-2011 (% of total Internet
users)
- US Internet Users, by Race/Ethnicity*, 2006-2011 (% of population ages
3+ in each group)
- US Internet Users, by Race, July 2007
- US Internet Users, by Hispanic Origin, July 2007
- Income
- US Population, by Household Income, 2006 (% of total)
- US Internet Penetration, by Household Income, February-March 2007 (% of
respondents in each group)
- US Affluent* Internet Users, 2006-2011 (millions and % of total Internet
users)
- US Adult Internet Users, by Household Income, September 2006-October
2007 (% of total)
- Education
- Demographic Profile of US Adults Who Use the Internet, June-September
2007 (% of respondents in each group)
- US Internet Penetration, by Race/Ethnicity and Education, 2006 (% of
population in each group)
Related Information and Links
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